In the post -epidemic era, see the development of Anji tourism e -commerce from Douyin

Anji County, belongs to Huzhou City, Zhejiang Province, is also the birthplace of the scientific concept of "green water and green mountains is the golden mountains and silver mountains". The scenery is beautiful and the environment is superior. It has a large number of tourism resources in the country. In today's booming social media such as Douyin, as long as the Douyin searches for Anji, he will immediately find a series of official Douyin in Anji B & B and attractions.

In fact, since 2019, the outbreak and spread of the new crown epidemic have caused a huge impact on the tourism industry in the country. At the same time, the short video industry headed by Douyin and Kuaishou has entered a stage of blowout development. All walks of life began to settle in Douyin, of course, including tourism. Standing at the time of 2022, I have to admit that the mode of online live broadcast and short video sharing has to some extent to eliminate the negative effects of the epidemic, especially in the recovery stage of the overall industry. The short video and live broadcast content with rich content and interactivity drive the development of the "tourism+e -commerce" model.

On the one hand, the traditional business model of the tourism industry has changed. Visitors can obtain the required travel information from a short video or live broadcast. Interested people directly purchase attractions tickets from the link provided by the merchant And related specialty products; on the other hand, using online channels can help tourism companies better retain private domain traffic, thereby starting a series of richer marketing gameplay.

At present, the officially registered Douyin "Playing Anji" registered by the Anji County Culture, Radio and Television Tourism and Sports Bureau already has 700,000 fans, which has been praised nearly 2 million; The above also reached 1 million and nearly 500,000 fans. The short videos they posted are mostly daily VLOG and tourist shooting, and more intuitively show the audience the diversified experience of attractions. In order to allow more Anji homestay hotel attractions to keep up with the wave of tourist e -commerce, Anji County e -commerce entered the rural comprehensive demonstration county project to host online public welfare live broadcast classes and offline senior training classes, focusing on shaking Sound provides a better solution for the expansion of the customer's attracting traffic.

Next, Anji County will continue to deploy tourism e -commerce, and through the deepening of e -commerce into the rural comprehensive demonstration project, let more local homestays, hotels, and attractions achieve digital transformation.

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