"Yunnan DOU is a good scenery" action starts to make the good scenery of the hometown more three -dimensional and more realistic

In order to increase the training of cultural and tourism talents in the province, support the digital transformation of cultural tourism enterprises, and actively cultivate the market entity of the cultural tourism industry line, "Yunnan DOU is a good scenery" digital empowerment of cultural tourism revitalization has officially launched in Kunming a few days ago.

The operation was guided by the Yunnan Provincial Party Committee's Internet Information Office. The Yunnan Provincial Department of Culture and Tourism, the Communist Youth League Yunnan Provincial Party Committee, byte beating public welfare, Shanli DOU is a good scenery project, Douyin Life Service Huaxi Business Center, and the headline school. Focusing on "rural cultural tourism", focusing on industry, culture, talent and other elements, through the full tapping rural cultural tourism resources, incubation of rural cultural tourism creators, helping the transition of cultural tourism merchants, and transforming online traffic into the actual economy into the actual economy Investigation, promote the transformation of new media platform resources to marketing methods, market share, and economic benefits, thereby forming a new digital model that helps the development of local rural cultural tourism, helping the whole region's quality and upgrading, and accelerating the integration and development of rural cultural and business travel in Yunnan.

"Yunnan DOU is a good scenery" action poster. for

In order to tap Yunnan's diverse scenery and make the "good scenery" more three -dimensional, more authentic, and easier to experience it in person. The "Yunnan DOU is a good scenery" action to fully help local rural cultural tourism merchants to achieve digital transformation. In terms of account construction, Douyin Living Service provides a green channel for the business to optimize the entry channels and provides a green channel; in terms of account operation, he strives to assist merchants to build marketing positions on the platform, provide operational support, content diagnosis and strategic guidance to help merchants quickly discover the existence of accounts. The shortcomings of the relevant operations and content promotion are provided; in the practical operation, assist merchants to establish a digital marketing link for "POI+short videos+live broadcast". Essence

This operation will also promote videos and anchors through the selection of merchants participating in the event, provide traffic resources to support, establish excellent benchmarks, and inject new digital kinetic energy into the prosperity of rural cultural tourism ecological construction, and increase content exposure and sales conversion. At the same time, the "Yunnan DOU is a good scenery" operation will also invite high -quality creators in the domestic travel industry to form a "style of collecting groups" to create a one -stop game strategy on the basis of "Eating, House, Traveling, Traveling, Traveling, Traveling, Traveling, Traveling, Traveling, Traveling, Misk After experiencing the field experience, we will bring POI to publish a heart -dynamic punch video, share the diversified gameplay of the scenic area, plant users, form a fission -type communication on the Douyin platform, and use the transmission volume to guide the local rural travel line.

The "Rural Talent Program" is a public welfare project for the development of the headlines of the byte to promote rural development and the high -quality cultivation of rural digital talents. On August 26, the "Yunnan DOU is a good scenery" operation launched by the "Yunnan DOU is a good scenery" operation was officially opened. The two stages of offline training promote the cultivation of cultural tourism talents. Sun Xiao report

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