Fujian Minshan Minwu Huahua New delicious, fun and fun taste

Taste the thin and smooth Tongli meat swallows, and watch the promotional video "It's delicious and fun, see Fujian! 》, Explore a hundred food lines ... Recently, the Fujian Provincial Department of Culture and Tourism, the Provincial Party Committee's Internet Information Office and other units co -sponsored by Fujian, Minwui New —— "2022 'delicious fun and fun taste' Fujian tourism season "The theme activities continue to be carried out. Actively responded to all parts of Fujian, launched a series of tourism food activities, and launched a series of food and tourism routes to attract many citizens and tourists to "unlock" the delicious and fun experience.

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"Too worry, I am stunning." At the theme event of "2022 'delicious and fun and fun, the Fuxing Food Season", the food season promotional video released by the Fujian Provincial Culture and Tourism Agency "Delicious and fun, see Fujian! "And the tourist gourmet filled films in Jiushi District, Fujian, attracted many netizens to like" Fujian Taste ".

Fujian cuisine is one of the eight major cuisines in my country. The special foods such as Buddha's jumping walls, fried oysters, noodles, noodle pastes, Shaxian snacks, and Jianqi light cakes are well -known at home and abroad.

"As one of the six elements of tourism, food is an indispensable content of people's travel on the way to travel. 'Pickups' food has become a must -have for travel of more and more tourists'." Wu Liguan said.

In order to promote tourism food in Fujian, the deputy mayor in charge of tourism work in Fujian has appeared in the "endorsement". Zhuang Rongliang, deputy mayor of Xiamen City, said: "Xiamen people love to eat and understand, and authentic cuisine hidden in every street." Chen Xiaohui, deputy mayor of Quanzhou, said: "The countless taste of food in Quanzhou has spanned for thousands of years. Persevere and inheritance, for a long time. "Jian Hongkun, deputy mayor of Longyan City, said:" Eat in Longyan, Jing is in front of his eyes, beauty is in the heart. "

At the same time, the Fujian Provincial Department of Culture and Tourism has carried out live broadcast activities in the food season of Fujian's tourism food season. The three major sections of "Fuwei Xuanji" are promoted by Fujian food culture.

According to data from the Cultural Tourism Industry Index Lab, the theme event of "2022 'delicious and fun and fun -Fassened" Fujian Tourism Gourmet Season "was launched in only one week, and the cumulative spread of more than 200 million people has reached more than 200 million. Essence

Innovative marketing brighter gourmet business card

"I have been to many places, I have also eaten a lot of food, and the special food in Fujian has left a deep impression on me. I will recommend Fujian food and tourism resources to more tourists." Recently, in the Fujian Provincial Department of Culture and Tourism, the Department of Culture and Tourism, Fujian Province In the organizational "Fujian Xiangfuwei · Xiaohongshu Talent" event, Xiaohongshu tourist blogger@组 组 小 组 shared Fujian's special food through short video and other methods.

Since the beginning of this year, Fujian has actively carried out diversified marketing. Through activities and online selection methods, it has tapped new food experience, new tourism gameplay, and continuously brightens Fujian food business cards.

The fragrant mountain crab is brewing oranges, the exquisite golden chicken and the Xia Xia supply ... Recently, at the first Song and Yuan Haisi Banquet of Shishi City, Fujian Province, more than 100 chefs have brought out the housekeeping skills Essence "This competition focuses on the in -depth integration of food and tourism, and launches special Fujian cuisine such as Shanjia Crab Orange, which helps to start the IP of Shishi Food." Said the person in charge of the event.

Recently, at the offline event site of the 2022 Fuzhou Tourism Food Season held in Sanfang Qixiang, the online voting rankings of "Fuzhou Famous Snacks" were officially released. On the list. "Each city has its own 'snack business card'. It condenses the smell of the soil and soil, let You Zixun dream, and let the visiting guests forget to return." Han Ming, chairman of the Fuzhou Tourism Association, said that he hopes to pass this event. Digging and displaying local snacks, creating Fuzhou exclusive "snack business cards", inviting more tourists to find "Fuzhou on the tip of the tongue".

"In order to tap the special tourist food, cultural food, and natural ecological food in Sanming, we have launched unique 'Yixian County, such as Sanyuanquan, Shaxian Quanniu Banquet, Yong Safety Bamboo Shooting Banquet, and we have unique' one county. A full banquet '. "Yang Yongsheng, Secretary of the Party Group and Director of Sanming Cultural and Tourism Bureau, introduced that Sanming City focused on digging out food and cultural stories, such as" Bai Yan "and" Ganoderma Sanxiu "left by Zhu Xi in Youxi. Poetry and Yang Shi used the story of "Full Mushroom Banquet" to wait for guests. Behind the full feast of the 11 counties and cities in Sanming, there are allusions of food and cultural allusions, which allows tourists to understand Sanming's food culture while taste food. Essence

Deep integration to do hot tourism market

At the theme event scene of "2022‘ delicious, fun and fun taste ’Fujian Tourist Food Season”, 126 gourmet booths showed special foods in Fujian, attracting many citizens and tourists.

"The scene was too hot. We had prepared the ingredients for two days, and we could make about 6,000 bowls of meat swallows. I didn't expect to sell it all in less than two hours." Fuzhou Tonglikan's fourth -generation descendant Chen Junfan laughed. It is said that there are more opportunities to invite citizens to participate in the taste experience.

Wu Liguan said that it will further excavate and show the connotation of Fujian food culture, highlight local characteristics and flavors, create unique cooking skills and different styles of Fujian flavor, and make Fujian Cultural Tourism "out".

In order to further publicize and promote Fujian's tourism food culture, the Fujian Provincial Department of Culture and Tourism jointly launched Fujian's "Hundred Bowls of Food Food", "Hundred Food Streets" and "Hundred Food and Tourism Lines", which drives tourism consumption with food. "In order to enhance the interactive experience of tourists, we compiled Fujian Foods 'Three Hundred' into a song" Beautiful and Funny ", and spread in the form of scene drama+rap RAP." The relevant person in charge of the Fujian Provincial Department of Culture and Tourism said Essence

In order to attract more tourists to taste food, Fujian has also launched a series of measures to make the hot tourism market.

"Quanzhou is the World Marine Trade Center of the Song and Yuan Dynasties. Different ethnic groups, different cultures, different beliefs, and very different diet methods meet and combine to form unique Quanzhou cuisine." 10 gourmet districts, 15 gourmet lines, nearly a hundred special food snacks, and carried out a series of activities such as the Luojiang District Featured Food Exhibition and Wulin Beauty "Food" to promote tourism consumption.

Since the beginning of this year, Sanming Cultural and Tourism Bureau has jointly launched the "China Green Capital · Full Banquet Sanming" Yueyue Large "Gourmet+Internet" theme marketing campaign in conjunction with various counties (cities, districts). "The promotion and tasting," Eight Minutes Food Carnival · 100,000 Passengers Ningfu "," Jianning Quanlian Banquet "tasting meeting and other activities are wonderful. Sanming local cultural characteristics "blessing" banquet. According to statistics, Yongan City held two "full bamboo banquets" promotion activities, selling more than 600 tables of "full bamboo shoots"; Jianning County held 3 full lotus banquet Douyin live broadcast activities, and cumulative sales of more than 500 lotus banquets.

The Fuzhou Culture and Tourism Bureau launched the "Fuzhou Tourism Food Exclusive Decreasing" activity, launched 100,000 minus places in 20 food blocks, released the "Fuzhou Tourism Food Map" e -book, showing 20 foods in Fuzhou The blocks, 13 tourist food pickle lines and 20 "Fuzhou famous snacks that are not disappointed" allows tourists to realize "to eat" Fuzhou, one picture mastery ".

Gao Zheng, director of the Industrial Development Division of the Fuzhou Culture and Tourism Bureau, said that in the next step, Fuzhou will take "food+cultural tourism" as the main starting point, connecting specialty food lines and famous food stores in series to make "delicious" and "fun" The combined article promotes the high -quality development of Fuzhou culture and tourism through food elements such as "living, traveling, traveling, purchasing, and entertainment". (Author: China Tourism Daily Li Jinzhi; Editor: Yang Shuo)

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