What's the change in the "starting economy" this year?

Diao Shengzhang (middle) is buying laptop computers to prepare for the start of school

Text/Photo Reporter Lu Xiaolei

With the arrival of the opening season, products such as bag stationery, library teaching aids, clothing department stores, mobile phone computers and other products once again ushered in a wave of sales peak again. In the interview, the reporter found that with the rise of the Internet, online shopping has become a new channel for many students and parents to buy stationery and department stores. For "large pieces" such as mobile phones and computers, parents are more inclined to go to physical stores to buy, and and and of. Consumption is more rational.

On August 23, Xiaoyu, a student who was about to go to high school, received the "Gift Pack" and new sneakers that he purchased online. The reporter saw that Xiaoyu's "school gift package" covered schoolbags, books, neutral pens, drawing tools, etc. "No need to go to the store to choose, the price is cheaper than the store, and the style is more than the store. You see, the store also gave me a card cover, which is just used to install a meal card." After that, Xiaoyu was very satisfied.

Citizen Chen Xiangrong is a mother of a primary school student. The new semester is coming. She bought a schoolbag design for the children on the Internet. "It is brushed in the live broadcast room. I bought one for my children. I usually go to work, and I don't have time to go to physical stores to buy, and I think the price of online shopping is more transparent. "Chen Xiangrong said.

In recent years, online consumption platforms have gradually risen. There are not a few students and parents who buy learning supplies through the Internet such as Xiaoyu and Chen Xiangrong, and they are becoming a new mainstream of consumption. On the morning of August 23, the reporter logged in to a short video social software, searching for "school stationery", and found that from the discipline storage bag, "burden reduction" schoolbag to the four -piece set of "beasts", nine rules of rules, opening school gift packs, etc. There are all kinds of stationery, and in many live broadcast rooms, merchants and anchors have launched "full reduction discounts", and many anchors have considered the "primary and secondary school students to start station stationery superpatient" to facilitate students and parents to choose the order on demand to choose purchase.

At the same time, the reporter also found in the interview that parents are still more inclined to go to physical stores for "big pieces" like mobile phones and computers.

On the morning of August 22, Diao Shengzhang and his parents came to the gate of the Big Three Third Union early. In less than a week, he would enter the school gate of Beijing University of Science and Technology to become a college student. Diao Shengzhang told reporters that he chose a smart watch and spent less than 300 yuan. Mom and Dad took himself to buy mobile phones and computers. "Mobile phones and computers can be regarded as 'big pieces', so we have to choose carefully, so we came here early in the morning and are ready to stroll around." Diao Shengzhang's mother Ren Xuefan said, buying mobile phones and computers for children, It is not because of "follow the wind", but to buy it on demand. I feel that the child does use it to go to college. "After discussing with the child, the total budget for our mobile phones and computers is controlled within 10,000 yuan."

In a brand specialty store in the Big Three Union, staff Chen Hongshi is explaining the various functions of the new laptop computers for customers. In order to better cater to consumers, the store also launched a preferential package with accessories such as films and computer bags. Chen Hongshi told reporters that in the recent time, the sales of notebooks and mobile phones in the store have increased significantly. "Computers can sell about 20 units a day. The sales of mobile phones are better than computers. Most of the consumers are young people. ","

Reporter's note

Make the "school economy" into "economic opening school"

At the beginning of the school season, parents are busy purchasing and enrollment equipment for their children. Some merchants also target this rare business opportunity to carry out "fancy" promotions to parents and students.

Parents have always spared no effort to invest in their children's learning. Especially with the continuous improvement of living standards, parents spend even more when buying school equipment for their children.

During the interview, the reporter found that not every parent will "follow the trend" to buy high -priced school -running equipment for children. Most parents are still rational and buy on demand. However, there are also "impulsive" parents, and "reprimand huge sums of money" for children to buy 10,000 yuan computers or more than 10,000 yuan mobile phones.

In fact, impulse consumption not only aggravates the burden on the family, but also easily guide children to form vanity and comparison psychology, which is not conducive to children's healthy growth.

Consumption and rational consumption on demand, consumption according to your own economic ability, do not compare or obedient, do not take the nose by the merchant, make the "school economy" become "economic opening", is the best guidance for children's consumption concept. Essence

Lu Xiaolei

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