I have been in the past ten years | Wang Kai: The road to exploration to create a national 5A -level scenic spot

Speaker: Wang Kai, general manager of Xinjiang Jiangbrak Tourism Development and Construction Co., Ltd.

In July this year, the Jiangbrack Scenic Area was officially identified as a national 5A -level tourist attraction by the Ministry of Culture and Tourism. After learning the news, I was excited. Since the official launch of the establishment of 2012, the Jiangbrack Scenic Area has gone through the extremely extraordinary ten years. In the middle, we have paid a lot of hard work, took a lot of detours, overcomes heavy difficulties and challenges, and finally got this heavy honor with the joint efforts of several generations of leaders and everyone.

To create 5A -level scenic spots, what kind of standards and specific do, we were initially blank. To this end, the Changji Hui Autonomous Prefecture raised the strength of the whole state to create work. The Qitai County Party Committee and County Government also paid a lot of manpower and material resources. We combined with our own resource endowment, and through continuous exploration and efforts, we made 5A created stepmons. More practical.

The quality level assessment of the 5A -level scenic spot has higher requirements for the cultural and characteristic of the scenic area. In particular, the natural resources and cultural resources of the scenic area must be unique and unique. The Jiangbrack Scenic Area has high -quality natural landscape resources and deep historical and cultural heritage. The scenic area has been identified as one of the most complete oasis culture of the Chinese Academy of Sciences. It is one of the important scenic spots of ancient silk northern roads. The tourism resources are very rich. There are waters, snow mountains and glaciers, alpine and Asuka Mountain meadow, Zhongshan Forest, low mountain grassland and other each. The landscape has famous scenic spots such as beautiful and charming flowers, bright and quiet black waterlogging dams, the world's best Tianshan strange slopes, and magnificent acres of wheat sea. The scenic area has a history of agricultural planting for more than 2,000 years, and has accumulated deep farming cultural heritage. The Xinjiang Qishi Shizi site in the scenic area is the old site of Shule City, Han Dynasty, and was selected as the "Top Ten National Archaeological Discovery in the National" in 2019. We take these content as the core of the scenic area culture, and continuously integrate and refine it, forming the edge culture of hero epic, mysterious and unique ancient road culture, long and splendid farming culture, long -term nomadic culture, profound and beautiful astronomical popularization culture, rich and rich culture, rich and rich culture, rich The colorful natural landscape culture, the quiet and harmonious health culture, the unique food culture, and the sweet and happy love culture, including the nine major cultures, are attracting tourism with culture and accelerating the integration of cultural tourism.

Thinking back to the development of the scenic area, I was even more emotional. In 2012, I was a member of the Party Committee of Banjingou Town, Qitai County, in charge of culture and tourism. At that time, the development of the Jiangbrack Scenic Area had just begun, with poor infrastructure and a small number of tourist toilets. I remember that every weekend at the time, in addition to many tourists lined up at the door of the toilet, many tourists went to the government courtyard to solve the problem of going to the toilet. At that time, the scenic spot was pure sightseeing, which relied on the ticket economy. During the tour, tourists are not satisfied with services. They often complain and need to be mediate. The contradictions in this area are also relatively prominent.

Through continuous strengthening infrastructure construction and internal management in recent years, the problems have basically no longer existing, and tourists' satisfaction with services has also increased year by year. With the improvement of infrastructure such as roads, parking lots, tourist toilets, etc., catering and accommodation conditions around the scenic area have also met the corresponding standards. Many tourists will choose to come to this two -day and three -day tour, and some tourists will drive the RV and even live in the scenic area for the first half of the month. Nowadays, the scenic area has also improved some secondary consumption formats, such as new hotels, homestays, and pipe rail -type slides and other amusement facilities. The transformation rate of tourists' secondary consumption has increased, and they are more willing to stay in the Jiangbrack Scenic Area.

The successful creation of the national 5A -level scenic spot is the starting point, not the end point. In the future, we will continue to improve infrastructure, strengthen the construction of standardized management system, continue to improve service quality, and transform the concept of service tourists into employees' behavior habits. At the same time, expand some differentiated product formats in the scenic area, enrich the tourist projects, and increase the attractiveness of the scenic area to tourists through the layout of the product format. Through comprehensive infrastructure, standardized high -standard services and differentiated product formats to enhance the popularity of scenic spots and attract more tourists.

Responsible editor: Gou Xiaoqing

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