A new semester of a neutral pen is priced at the new semester of the new semester of the "stationery assassin"?

A hole pencil is priced at nearly 20 yuan, and the price of a Mifei Baozhu (water -based round bead pen) is priced at 50 yuan ... The new semester is about to begin. , But did not escape the "stationery assassin"! The reporter visited the stationery market and found that a number of "high -priced stationery" with new styles and many functions was dozens or even hundreds of yuan. While capturing student fans, it became a "weapon" for harvesting parent wallets.

Co -branded with anime IP, a neutral pen is priced at 55 yuan

Recently, the reporter found that the stationery store in the stationery store in large shopping malls is usually relatively high. In a shopping malls, the reporter noted that the price of stationery products in the store is generally higher: a bag of 4 disciplines category, a giant zipper bag price of 40 yuan, a Mififra or ball pen (water -based round bead pen) priced at 50 yuan, one Metal rotation neutral pen is priced at 50 yuan, and the price of a single -supporting neutral pen is about 10 to 22 yuan. The clerk introduced that their products are creative stationery. After the new models are on the shelves, they will be snapped up. Customers have both parents to students, which is very attractive to junior high school students.

Compared to cheap stationery, where is the "stationery assassin" expensive? When visiting a store owned by an old stationery brand, the reporter learned that most of the stationery products of the shop are co -branded with anime IP, and the price is much higher than the same type of normal artificial articles. Ordinary neutral pens are not zero. In another store, the pens of well -known anime characters such as Pokémon, Doraemon, A Tongmu and other well -known anime characters are printed into three digits. There are also Blind Blind Blinds of Altman and Conan. The unit price authorized by genuine authorized blind boxes is not cheap. It can open up neutral pens, fluorescent pens, convenient stickers, rubber rubbing and other items. The stationery that likes anime characters is sought after by many teenagers.

The price label "missing", the commodity mixed checkout gives a "head stick"

"Because the shop is in the mall, I usually take a shopping with my children to see it. Although there are psychological expectations, the actual price still surprises me!" A newly primary school student Ms. Ding told reporters that she had previously been in Nanjing Hong Buy a triangular pole hole pencil in a store in Yuecheng to correct the pens of the pen to the child. Because she did not find the price bar, she knew that the pencil was priced at nearly 20 yuan at the checkout, but because the child liked it, she didn't want to like it. Based on the enthusiasm of children's writing. After returning home, Ms. Ding found on a treasure that 12 similar holes pens were only 8.5 yuan, and the "high -priced pen" child felt that it was not easy to use. She shouted "hurts"!

Some high -priced stationery hidden in the street shops usually cause buyers to be "stabbed" due to chaos. In a stationery store in Jianye District, Nanjing, the colorful signature pen is dazzling, and because the stationery category is similar, the customer is placed at hand after the trial. I found out that it was "thorn"! A Ms. Xu told reporters that she purchased a box of 5 Bella JUICE juice pens, the label price was 30 yuan, but she was told 50 yuan when paying. This is the price, I can only blame myself to see it clearly, which makes me very angry. "

Parent appeal

Treat them rationally and help children establish the correct view of consumption

In the face of "high -priced stationery", some parents said that they would do their best according to the consumption level, consider the cost -effectiveness in actual use, and actively guide children to get rid of comparison and hunting. The mother of the first grade Li told reporters that the school asked to buy a watercolor pen. The original imported brand of the original imported brand 24 color watercolor was priced at 115 yuan, while a domestic brand 24 color can be washed for children with watercolor pens. Can be washed, and I don't know what the difference is. "Children are in the exploration stage.

"After entering the middle and senior grades of primary school, children have started to pick up a lot of stationery '" picky ". Pursuing the" high value "when buying things. Seeing that students changed their new schoolbags or new stationery boxes will also make their parents buy new. The stationery products have become the children. The "battlefield" that compares each other. "A sixth grade graduate parents said that when they buy schoolbags for their children, they tend to be sports brands. Heavy, and the shoulder strap part is uncomfortable. After buying a sports schoolbag, you will communicate with your child to guide your children to establish the correct view of consumption.

The stationery Blind Box also allows many children to buy and buy with the mentality of opening a blind box, but the actual items do not need itself, and the price of a single purchase of goods is far less than the price of a blind box. Some parents said that they will allow their children to buy blind boxes as rewards, but they do not support excessive addiction of "fancy" stationery addiction. Some parents think that such products can easily distract their children, extend the time of writing, and follow them after buying. Children explain that such stationery can only be used at home and cannot be taken to school.

School suggestion

The principle of buying cheap stationery is based on "security" and "applicable"

Near the start of school, various schools issued a notice of starting school so that students and parents are prepared in advance. Nanjing University of Technology Experimental Primary School made clear requirements for freshmen's school supplies in the notice of "Level 2022", such as: shoulder schoolbags need to choose suitable size, thin materials, wide shoulder straps, compartments inside, side pockets on the outside Back schoolbags that can put water cups are not recommended to use a tie rod schoolbag; pens to choose a stroke bag with clear layers and simple functions. It is not recommended to use a metal or plastic stationery box with complex switch and louder sound; It is not recommended to use too many patterns, complicated shapes, and rich fragrance ... Cai Jing, vice president of the experimental primary school of Nanjing University of Technology, introduced that the school was based on the "Safety General Requirements of Student Products" released by the country in 2020. The principle of "use safety", "material environmental protection" and "economic applicable", guide parents to buy stationery products. President Cai said that the choice of stationery must first ensure that the child is physical and mental and safe. It is not recommended to use products with excessive colors or excessive odor, and also refuse to "three -free products". Such stationery is prone to toxic and harmful substances. affect health. At the same time, she also reminded parents to consciously establish the correct concept of consumption, and the view of parents' consumption also influenced her children in a subtle way.

"Nowadays, children's family conditions are not bad. Parents who like children like children have the ability to buy, but it will cause students to compare the psychology of students. It is recommended that parents buy cheap stationery products for their children to meet daily use needs. ","

Profile reporter Sun Ying Yangzi Evening News/Zi Niu Journalist Wang Ying

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