A neutral pen is 55 yuan!"Stationery Assassin" latent shelves, many parents are recruited

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Many parents' wallets are "seriously injured" again

Near the beginning of school, some parents bring their children

Go to the stationery store to buy stationery

I found that it was hundreds of yuan at checkout

what's the situation?

Reporters visited and found that these "stationery assassins"

All have these characteristics

IP co -branded, a pen sold hundreds of strokes

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Recently, according to Zi Niu News, the reporter found that the stationery stores in large shopping malls were worthy of money. In a shopping mall, the reporter noticed:

A pack of 4 disciplines categorized net GG zipper bag priced at 40 yuan, a Mifei Baozhu pen (water -based round bead pen) is priced at 50 yuan, a metal rotating neutral pen is priced at 50 yuan, and the price of a single neutral pen is 10 at 10. About 22 yuan ...

The clerk introduced that their products are creative stationery. After the new models are on the shelves, they will be snapped up. Customers have both parents to students, which is very attractive to junior high school students.

Compared to cheap stationery, where is the "stationery assassin" expensive?

When visiting a store owned by an old stationery brand, the reporter learned that most of the stationery products of the shop are co -branded with anime IP, and the price is much higher than the same type of normal artificial articles. Ordinary neutral pens are not zero. In another store, the pens of well -known anime characters such as Pokémon, Doraemon, A Tongmu and other well -known anime characters are printed into three digits.

"Lack of" shelves, the price label "missing"

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In addition, not each stationery indicates the price.

According to Qilu Yiyi, the reporter came to a stationery store and found that the text on the shelves has some marked prices, but some are "lurking". A "Si Bi Le" brand automatic pencil known as "ergonomics and relieving handwriting pressure" is hidden in the middle of the shelf. There is no price label. The clerk said It is very good, and the general kindergarten and first -year students buy a lot. "The clerk told reporters. Why don't you stick the price label? The clerk said that he did not need to post, "If anyone buys, they will come and ask."

In addition, the colorful pens in the stationery store are dazzling. Because the stationery category is similar, the customer is placed at hand after the trial. It's! A Ms. Xu told reporters that she purchased a box of 5 Bella JUICE juice pens, the label price was 30 yuan, but she was told 50 yuan when paying. This is the price, I can only blame myself to see it clearly, which makes me very angry. "

"Pencils, rubber, notebooks, convenient stickers, electric pen knives, etc., I thought it was just more than 100, but I did not expect to spend 285 yuan." This surprised Mr. Li. "Later Knowing that an ordinary pencil is 20 yuan, the brand is imported. "Mr. Li said.

"Blind Box" is frequent, wasteing

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There is also a "stationery Blind Box": print anime image on stationery, and add a unified outer box to the stationery. Like ordinary blind boxes, the number of stationery blind boxes also have relatively small number and the patterns are not explicit. Essence Don't underestimate this method of putting the stationery into the box, which directly stimulates some primary and secondary schools to start the place to buy stationery.

Some shopkeepers told reporters that the price of stationery blind boxes is relatively cheap than toy blind boxes, and the items they are opened are practical, and the resistance of children and parents to buy money is also smaller.

Why is the blind box "fire"? Hu Qimu, chief researcher at the Sinosteel Economic Research Institute, said that the essence of blind boxes is a sales channel. Merchants use their uncertainty and "impulse consumption" of consumers to promote the development of the blind box economy.

As for its reasons, Hu Qimu believes that the combination of blind boxes and cultural and creative industries has improved consumer stickiness through joint names. With the rise of "blind box fever", many bad businesses have also aimed at this business opportunity, and a large number of three will be three. Incorporate products, useless products, and aging old goods are mixed into the blind box to achieve the purpose of clearing inventory and promoting consumption, so the blind box cannot be "blindly bought". Hu Qimu believes that the spiritual stimulus brought by the blind box has adverse effects on the physiological development of minors, which will make it "gambling" addiction. The economic form of minors to contact the blind box prematurely is not conducive to the correct of minors to form correctly Consumption concept.

"Assassin" is too much, and the happiness is gone

This summer, the wallet was "injured" from time to time.

Ice cream, fruits, moon cakes and even house stars seem to form a "assassin alliance".

Behind the "Assassin" is behind the spitting, the root cause is that consumer needs and expectations are not matched.

Industry people said that consumers often eat or use, and there will be a certain psychological price range, and the expected high price will break the expectation. The most important thing is that many consumer products are now unable to achieve high prices equal to high quality, which can easily cause consumers dissatisfaction.

In the past, buying snacks and stationery met the needs of offline social and experience of users to a certain extent. Even if it is more expensive, most people are willing to pay for it. But when more and more assassins appear, this happiness is stabbed.

Teacher: Stationery should be based on practicality and usefulness

Chen Fengling is a family education instructor in Tianqiao District and the director of moral education in Furong Primary School in Jinan City. In her opinion, the stationery brought into the classroom should be practical and useful. If these learning tools are used well, it is stationery, but if it becomes something that makes students distract, it will become toys, which will run counter to the original positioning and value of stationery. Chen Fengling told reporters that for the purpose of learning at school, teachers mostly encouraged the stationery used by students to use practicality. At the same time, this practicality must also be guaranteed to use this basis. There are contradictions that are not easy to deal with this age, such as some friction caused by envy. For parents, they can occasionally buy some beautiful stationery after discussing with their children. However, such gifts are not recommended to be brought into the classroom and can be used at home.

"Now many parents always feel that they cannot treat their children, especially parents with good economic strength. They think that these stationery should be used for their children within their ability." Chen Fengling said that as parents when buying stationery for their children, as parents buy stationery for their children Don't blindly follow the trend and blind choice, think expensive must be the best. In terms of pens, in other things, we must understand its performance and practicality to comprehensively consider. There must be a comprehensive concept, because the pen is a choice prop. In the future It ’s good to choose clothes or shoes, so there is always a choice, so it is particularly important to instill the child’ s concept that “the items do n’t choose the most expensive, to choose the most suitable for you”, and instill a comprehensive consideration.

Finally, what needs to be reminded is

Parents are considering children

When you like some kind of stationery style

Consider whether it affects health

Some stationery may not be safe

Check your child's stationery box!

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Source | Jinan Times, Qilu Yitian, Shenzhen Evening News, Jiangsu News, Modern Express

Edit | Zhu Dan

School pair | Mu Yuankai

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