What they left to the farmers was a "live broadcast room"

The Yangtze River Daily Da Wuhan Client August 28th. The window of Kaihua Nong's "Agricultural Agricultural" live account is included in 69 products such as Enshi small potatoes, yellow peaches, running chickens, Enshi handmade potato. , I took a publicity map for each product.

Before the first live broadcast, the team members took a look at their "small" goals: to create a "Oriental Selection" in Hubei, and be a live broadcast room with cultural conservation, agricultural science, and college students. After a month, everyone feels that there is still difficulty in achieving this goal, and a long process of accumulation is needed. "At the beginning, the stable traffic in our live broadcast may be only a dozen or twenty. After we found that it can reach fifty and sixty, when we leave, we can control the traffic to seventy or eighty. The curve is growing, so the curve is increasing, so The more everyone broadcasts, the more enthusiasm to do this. "Shi Yu said.

Selling a orchard in three days

On July 15th, 12 people from the "Farm Assistance" live broadcast team of Huazhong Agricultural University came to Luojiaba Village, Luzhou Town, Jizhou, Jianshi County, Hubei Province. The first live broadcast was started the next day, and the location was selected in the "June Snow" Liyuan. Liyuan is run by the local farmer Pan Xiancheng. The old Pan family has thought about the planting technology of pears for decades and is a well -known local fruit farmer. He has long asked experts from Huazhong Agricultural University to build the orchard into a university counterpart technical practice base. Under the careful care of their pears, they have also become the only "June Snow" brand in the local area. Sprus, one piece of 80 to 100 yuan, twice as expensive than ordinary pear.

Huaonong University students live in Liyuan.

For the first time, the live broadcast team was divided into three groups: live broadcast, operation, and video. They walked in the Liyuan and live broadcast. Each anchor faced the camera and introduced the historical culture of Pear. The pear trees with a tall person are fruitful, and the blue sky and green mountains are reflected, and the picture effect is great. "The background is a bit fake", "Especially a male anchor, played very well, lively, humorous, and sucking upwards." Shi Yu is a little proud now. 98 people have been poured into the novice live broadcast. Many professional live broadcast rooms may have only a dozen or twenty people. "

The members of the Practice Group took a group photo at the Sydney Base in June.

The three -hour live broadcast also made them encouraged. The total amount of more than a dozen orders exceeded 1,000 yuan. The greater encouragement is behind, the entire pear garden is hundreds of thousands of pounds of pears, selling short for three days. "In fact, we don't sell them very much, but we think of our credit in such good results. It really feels like the flag will win."

Without live broadcast, agricultural products are unable to do old farmers

Team students live broadcast in the factory building.

The mountain is connected to the mountains, and the road is around the village. Luojiaba Village is a small mountain village with a demonstration site for rural rejuvenation. It also has a universal dilemma of mountain villages. There are few people in the villages. Almost all of the land selling goods depends on the elderly.

The most type of mountain village in Jianshi County is potatoes. After a year, they can only be sold at home if they have no energy to sell them at the market. The team member Jiang Ziqian said that he once went to an old farmer to collect potatoes. The potatoes were particularly good, but the old man was busy with farm work, and he could not picked it to sell it on the street. A large number of potatoes piled up at home.

Huazhong Agricultural University students take product promotional photos for local running chickens.

Selling "June Snow" is the icing on the cake, and the selenium -rich potatoes are the charcoal in the snow. The live broadcast team quickly started the process of selling Enshi selenium potatoes. They first acquired these potatoes from the farmers' cash, and then packaged and sold. They wanted to sell them well.

Shi Yu calculated a account. The local potatoes can only be sold to about 1.3 yuan, and the selling point of "selenium" in the live broadcast can be sold for 19.9 yuan/5 catties. The price of potatoes can be sold for three or four yuan per catty. Good things sell good prices, so that farmers can be affordable, and they have also promoted Enshi's selenium -rich potatoes. Shi Yu said, "After we went, let them have at least cash more. The family and households have actually increased their income for their summer this year. "

Leave a "live broadcast room that can't take away"

Live life is actually very bitter. One month, broadcast every day, cannot be broken. After several attempts and adjustments, the live broadcast time is generally set at 8:00 to 11:00 every night, about 3 hours each. In order to live daily, Shi Yu said that it is necessary to start preparing, choose products, buy goods, shoot pre -broadcast videos, refine the story, prepare the script, and then return to the live broadcast. By 1 am. Coupled with the hot weather this year, men and girls live in two Chase shops of farmers' houses in the village. After washing, they often have to be at two or three in the morning.

Different from local farmers, the biggest difference is, "Many times they can't understand why college students don't sleep so late." Shi Yu said with a smile.

The live broadcast caused the curiosity of a elder sister in the village. She often came to the live broadcast room, and she helped bring the goods while coming out, and communicated with the live broadcast team to learn the live broadcast process and method. The elder sister has read books and literacy, but her education is not high, and it is not effortless to learn. "We teach them how to speak, how to pay attention to the manner, and the texts we organized by the script and the skills to them."

From a big sister to several women, more and more locals have participated in the live broadcast."Actually, the live broadcast is not so difficult. Rural people are not conservative. They also watch short videos, and they have their own numbers. The live broadcast is nothing more than a live broadcast in the original video.The live broadcast room 'may help them greater help. Try to broadcast, there will be income, not to do anything, it must be stronger. "

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