Haopin Shandong Recommended live broadcast is here!One point video e -commerce base has won a number of "Shandong First"

Reporter Du Yaman

Yunyou Qilu's land, enjoy the good products of Shandong.

At 10 o'clock on August 28th, the live broadcast of the "Good Pin Shandong Promoting Live broadcast and Yixi Video E -commerce Base Report Report" launched by Qilu Evening News and Qilu will be officially launched. Four days ago, the "Shandong Haopin Video E -commerce Platform" launched by Qilu Evening News and Qilu has been officially launched. This is the only Shandong Haopin Video E -commerce Platform in Shandong, which is built and operated by mainstream media in Shandong Province.

"Good Pin Shandong" is a golden signboard created by the Shandong Provincial Party Committee and the Provincial Government to enhance the in -depth spread of Shandong's brand image. In order to brighten this golden signboard, Qilu Evening News, Qilu, on the basis of continuously cultivating the sales and operation of the e -commerce platform, carefully planned, interviewed on the spot, and conducted a series of publicity reports on high -quality products, outstanding craftsmen, etc. The original columns such as Baipin · Earth Stories "are not only widely praised, but also countless fans.

Get a number of "Shandong First"!

One point video e -commerce base "Black Technology" is eye -catching

"Walking in front, opening a new bureau", in response to the requirements of Shandong's cultural propaganda and innovation work, tell the story of Shandong and create a "good product Shandong" brand image, Qilu Evening News and Qilu responded to the call in response. Before the front.

At 10 o'clock on August 28th, the "Report on the Achievement Report of the second anniversary of the establishment of a second anniversary of the establishment of a good product and a one -point video e -commerce base" launched by Qilu Evening News · Qilu will be officially launched. Yao Ziqilu's just red "will also be launched simultaneously.

Four days ago, the "Shandong Good Pin Video E -commerce Platform" launched by Qilu Evening News and Qilu has been officially launched. This is the only Shandong Haopin Video E -commerce Platform in Shandong Province, which is built and operated by mainstream media in Shandong Province. It is also an important means for Qilu Evening News · Qilu Yiyi to serve the rural revitalization strategy. effect.

The one -point video e -commerce base relied on "Shandong Haopin Video E -commerce Platform" is a new media retail e -commerce platform under the Qilu Evening News, covering the marketing of full media, cross -border promotion operations, live broadcast and sales, full types, full types The seven major business segments such as video product planning and production, platform account incubation operation, supply chain management, celebrity brokerage and training, and integrate resources around the "e -commerce live broadcast economy" as the core integration of resources to create a "human, goods, field" integration integration, and finally the final integration, and ultimate The new unbounded retail platform for product harmony is the goal of struggle, and one -point video e -commerce base will be made into a benchmark brand in the field of live e -commerce economy in Shandong.

At present, Qilu Evening News · Qilu Yitian has realized the "No. 1 Blue Back Projective Hall, No. 2 Green Back Review Hall, One Point X Labs Laboratory Hall, Remote Conference Center, 16 Independent Scene live rooms, and the first province in the province. The comprehensive layout of ultra -high -definition 4K digital AR virtual reality immersive studio "not only realizes the professional services of venues, technology, and equipment, but also creates a copy of the base samples.

Not only that, as early as April last year, Qilu Evening News and Qilu Yiyi and Jingdong jointly united to open the only provincial -level store "Chinese Special Products · Shandong Agricultural Special Museum" in Shandong Province. Agricultural bases have truly realized the beautiful original intention of e -commerce to help farmers and help rural construction. In the 2022 Jingdong 618 event, as the first store in Shandong, the "Chinese Specialty Products · Shandong Agricultural Special Product Museum" was listed on the list of super war newspaper hot -selling stores, with a turnover of 410%year -on -year.

In April of the same year, the "Qilu Yijian Jingdong Camp Flagship Store" opened its operation, deployed the exclusive channels of fresh products, and opened the "Chinese Specialty Products · Shandong Agricultural Special Product Museum & Qilu Yichang Self -operating Flagship Store" dual store operation layout.

Combined with the theme of "Good Pin Shandong", Qilu Evening News and Qilu put into the e -commerce channel resources to jointly create a propaganda pattern of combination of quality and efficiency, so that Shandong Haopin truly entered millions of households.

The launch of the series of original columns is well received

Help to create a "good product Shandong" business card

In recent years, the Shandong Provincial Party Committee and the Provincial Government have further implemented a strong quality provincial and brand strategy, based on regional resources and industrial development pattern, comprehensively planned to promote the construction of "good product Shandong" regional brand, guide enterprises to promote the development of independent brands with regional brands, and fully develop their own brand. Give play to the important role of enterprises in shaping regional brands.

In order to drive more enterprises to do a good job of brand cultivation and help build a strong brand province, Qilu Evening News · Qilu actively exerts its own advantages, creating "Baixian Baixian · Earth Slice Talk", good product Shandong series of visiting columns "Wuhua Qilu" A series of original columns and plans, focusing on the "good product Shandong" brand story and brand shaping, expanding the influence of Shandong brand.

On August 24th, the Qilu Evening News · Qilu Yiyi specially launched a special Shandong series visit section "Wah Qi Lu" was officially launched on the Qilu Evening News. With the reporter's lens, we will visit a small city of Shandong every week to introduce "Shandong Good Pin", and understand the cultural connotation of "good product Shandong" integrity, kindness, responsibility, diligence, and wisdom, so that good products will tell their own lens to tell ourselves through the lens. story.

This column broke the traditional video+graphic single layout, and transformed the video from the initial "project support display method" to "the driving force for brand establishment". During the period, this good -looking Shandong series of visiting columns presented in this collection of interviews, live broadcasts, documentary, etc., tried to create a dazzling business card of the evening news in the video project. In addition, Qilu Evening News · Qilu Yiyi is a special plan to respond to the strategy of the country's rural rejuvenation. Officially launched in April.

From the launch to January this year, "Baixian Baixin · Tuwei Words" has traveled to more than 30 counties and cities in Shandong to complete the filming and dissemination of 37 episodes of 37 seasons. +Serialized "video column form, with real and creative lenses, named Shandong. The combination of high -quality video content extended from this video column and the national head e -commerce platform makes the video content production and e -commerce market operations. Realize the propaganda effect of product combination.

At the same time, on September 23 last year, the fourth Chinese farmers' harvest festival, Qilu Evening News, Qilu, opened the "Autumn Elot at this time, praise the harvest" 2021 Shandong Farmers Harvest Festival "Cloud Dinner" 16 Lianlian Live Plan for Live I moved into the farmers' homes, showing different harvest scenes throughout Shandong in the way of "cloud dinner", and creating a "great gala" that peasants across the boundaries of the space.

After the "Yunye Meal" live broadcast was issued, not only did the client earn a lot of fans like praise and viewing, but also received attention on the entire network platform such as People's Daily, Sina, and today.

"Hello, Harvest Festival, Future in the future", "24 -hour harvest: Shandong 16 cities with Chinese farmers' harvest festival", "48 -hour lens record:" The busy behind autumn to praise the Feng harvest "and so on The special film, the release of the entire network, including Qilu One, People's Daily and today's headlines, has attracted the attention, praise and comments of many netizens. According to statistics, the live broadcast volume of the "Cloud Dinner" was over 200,000 on the day, and the total report and short video playback volume exceeded one million.

On January 14 this year, the Qilu Evening News and Qilu officially launched the first "Fenghua Qilu" Shandong Story Video Creative Competition, publicly solicited the Shandong stories from all walks of life to show Qilu Fenghua.

"Good guests are true feelings, good products are kind." In a word, the spiritual core of "good grade Shandong". Good products in Shandong not only reflect the cultural heritage of Shandong's rules and responsibilities, but also show the hard power of Shandong's excellence and innovation, but also reflect the background of Shandong people's benevolence and integrity.

Good product is a carrier, and the character is the main line. Qilu Evening News · Qilu is a one -point focus on the cultural heritage of Shandong Renyi Li Zhixin and the unique spiritual background of Shandong people. It is promoted to promoting "good product Shandong" with carefully planned original content, which not only helps "good products" The business card of Shandong is even more helpful to build a strong brand province and expand the influence of the Shandong brand.

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