From August 27th to September 4th, the beer carnival on the green road is here!Highlights look first →

In the sultry summer, the hot night, I know that it is noisy in the tree ... At this time, what else is more than a cup of cool and refreshing beer entrance to the heat? Today, the third Chengdu Beer Carnival of Snowflake · 2022 opened!

This summer, Tianfu Greenway joined hands with snowflake beer to bring a beer carnival with culture as the core, art as a medium, wine and food as a bridge to Chengdu citizens and tourists. From August 27th to September 4th, citizens can gather gathers in the western lawn of Guixi Ecological Park to experience the beer carnival on the green road.

6 major theme beerhouses, 3 major theme districts

Create an Internet celebrity consumption scenario

Green is the background of urban development. If the green and building scenes in the park cities have cultivated the ecological base for Chengdu, then from the perspective of economic value, Tianfu Greenway is Chengdu's largest "net celebrity" manufacturing machine.

This time, the "Internet celebrity" carnival came again.

This beer carnival gathers 6 theme beerhouses, Mars Green Tide Playing Playing House, Xiling World, Snowflake Fresh Barrier, etc. dozens of domestic and international beer brands increase. Experience!

At the same time, the three major theme districts of punk tide -playing blocks, old Chengdu neighborhoods, and light luxury tent areas were created at the scene. Here, you can visit a punk Utopia, catch a cultural and creative market, and then go back to the old Chengdu to experience a basta tea leisurely, or go to the two thousand square meters of light luxury tent area to enjoy a petty bourgeoisy camping. You can also eat a hot food: barbecue, bowl chicken, crayfish ... fresh spicy and refreshing, coupled with a glass of ice beer to bring people the most vivid taste experience.

In order to enrich the consumer scenario, Tianfu Green Road also launched 6 brands of small stations, incorporating various elements such as "sports, exhibitions, and culture", and played new tricks on the beer carnival on the spot. The innovative capsule tea language of "makeup and food", poke the heart of girls directly; Heming Tea Club Beer Carnival "Branch" takes you to experience the authentic Chengdu tea culture of "Western Sichuan and Western Folk"; Inject romance into the scene; Siber's Cube Station is a "brain burning space" with a big brain together with adults and children ...

From the "first land" of the park to the "demonstration area", Chengdu has continuously forged new kinetic energy and burst into new vitality. Numerous new consumer scenarios such as trends, culture, catering, and sports have stimulated the consumption vitality of the ecological park around the city. In this way, the city also uses the connotation of the scene to give the scene to the scene of the scene, and use the cultural brand of Tianfu Greenway to promote the process of accelerating the construction of international consumer cities in Chengdu.

Nine major theme nights

Build a park scene system

In recent years, Chengdu has built parks around the perspectives of Jianju people, scene construction, and value transformation, incorporated into the new economy and new formats, introduced "weekend economy" and "night economy" to promote ecological value transformation. Chengdu also integrates the construction of the park into the construction of the community and industrial functional areas, builds the scene of urban neighborhood parks, Tianfu Humanities Park scenes, and industrial community park scenes, and build a new economic and new consumer scenario system in the park.

The Chengdu Huancheng Ecological Park is creating many new scenes of parks.

From August 27th to September 4th, the carnival will carry out different theme night activities every night, electronic music, rock, hip -hop ... wonderful turns staged in turn, and nine surprises nights are opened. Green Road Piaoli, SuperX-XPARTY Super cool hip-hop night, park carnival night, dynamic youth night, passionate night, retro classic night, snow Marris green tide play night The nine theme nights of the trendy night, let the ecological park around the city create a series of net red scenes again this summer.

Next, Huancheng Ecological Park will cultivate more new scenes. Such as Tianfu Greenway SUP International Polyprays, Tianfu Greenway 3X Basketball Tournament, Grassland Film Festival, summer camps in the park, life markets, etc. The results are shared with people in this city.

Ringcheng Ecological Park is such a carrier to create a recreational scene. This carrier activates the business space by energy to activate the energy of the future. Facing the future consumption trend, the lifestyle facing the young group, let the "Chengdu circle" live on the "fairy day".

This carnival string linked the multi -label content of green roads, parks, music, shopping, trend, culture, etc., to create beer+new economic scene city business cards. With the new consumer scene of the park city, it will become a casual circle and a beautiful living space in the future.

Create beer+new economic city business card

Stimulate the new life of cultural tourism

If the nightlife of Chengdu people represents the fireworks of the humanities, then the snowflake beer carnival located in the city of the snowy mountains, what you feel is the sense of contempt of beer and Sichuan Shu spicy culture.

Beer, food, lawn, camping sky curtain, movie curtain, outdoor lounge chair ... This carnival with many labels such as green roads, parks, music, shopping, trend and other labels created beer+new economic city business cards, and the consumer scene was used Create a casual circle of people and build a beautiful living space in the future.

This year is already the third beer carnival. Looking back at the previous two sessions, nearly 100,000 people meet with the Guixi Ecological Park in Chengdu. The hosting of the Beer Carnival is based on beer as a medium to show Chengdu's unique cultural charm. Carnival integrates a variety of elements such as the cultural elements of Chengdu old teahouse, Chengdu characteristic food, tourism recommendation, cultural and creative display, etc., to further enhance the experience, popularity, and reputation of product brands, industrial brands, and urban brands. This carnival has stimulated the vitality of the market in all aspects, bringing multiple sensory feasts that integrate "eating, drinking, playing, playing," to comprehensively enhance the influence of the activity of the Chengdu Beer Festival, promote industrial interoperability, and wealth, and further enrich the lives of the masses. The consumption method continues to stimulate the new strength of the cultural tourism industry.

Xiaobu reminder:

Friends who go to the beer festival to play on the scene

Test nucleic acid detection in advance

And pay attention to personal protection

Epidemic prevention reminder:

In order to protect the rights and interests of each tourist, local tourists must provide a 24 -hour kernel detection negative report. Visitors outside the province must provide negative reports in the test results of the test+24 -hour kernel. Before entering the venue, you must accept the body temperature measurement and wear a mask. If there is a body temperature (≥37.3 degrees), the suspicious symptoms such as cough, the yellow or red code personnel, are strictly forbidden to enter the venue. Nucleic acid testing requires dynamic adjustment according to the prevention and control situation of the epidemic and prevention and control requirements.

Address: Grand Matteer West District of Guixi Ecological Park

Beer Festival time arrangement: August 27th to September 4th, 2022; 17:00 entry time; performance time 19: 00-21: 30 (prevailing on the spot)

Chengdu Business Daily-Chengdu Reporter | Peng Jing

Chengdu Published Edit | Big Orange

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