"Renting a girlfriend 2800/day, is it reliable?" "Can you buy it more than 1,000 cheaper than the official website?" ... A group of post -90s are willing to be "leek" to help you avoid pit →

"Renting a girlfriend 2800/day, really reliable or peach color trap" "On -site unannounced visit to the online rented girlfriend service, some tenants rely on this day to earn more than 100,000!" You ... "These are the video titles taken by Yangyang and partners. Perhaps the title is "bloggish", but when you look at the full article, you will find that the positive energy is full of evil and good for the good.

For example, they found that many girlfriends on the Internet are traps. Through the names such as "deposit" and "margin", "renters" are continuously paid, and then they are black; "This work may be dangerous, and the intermediary or app that matches the rental business involves yellow transactions. Therefore, they reminded the public not to believe in the "rental girlfriend" service, and also remind women not to serve as "rental girlfriends", and also reported application software and accounts suspected of providing illegal services. Hotels at the hotel on the hotel are also unbelievable. The victims are often deceived by thousands of yuan to see the "on -site service", and they are not dare to report to the police because of their face. Therefore, they reminded you to be alert to the "peach color trap".

During the evaluation, they found suspected violations of laws and regulations, and the ocean and partners would report immediately

This is one of the goals of the ocean to shoot short videos -the current popular form of short videos, exposing various scams.

"The scams are changing with each passing day, and the way to reveal must be updated." The seven or eight -oriented young post -90s young people in the 90s team, named the "Leek Labs", shouted the slogan "Don't want to be a leek, step on the pit", As a "leek" in various potential scams, the first soldiers were sold.

Pay attention to the leek laboratory because when the Shanghai rumor platform browses the verification and verification accounts of major platforms, they find that their popularity is not low. The amount exceeds 150 million times. The topic they asked for verification involved a very wide range, and they were mainly "pro -testing", and they were cheated at the expense of money. What supports them to do these topics? How to afford the cost of "making leeks"? These issues attracted the Shanghai rumor platform to approach them.

The topic of "Steading Thunder" of Leeks Lab is very wide

There are many evaluations, but there are not many helping people "step on the pit"

"We didn't want to do topics to avoid pits at first." Yang Yang bluntly said.

He is the most common host in the video. His round face, wearing a pair of glasses, a slightly Sichuan accent, ordinary but affinity. In the video, he will make guests different roles. Sometimes he regrets the original "bitter master", sometimes like a code farmer who is not deeply involved in the world, occasionally serious and funny. He said that the team first fancy was digital product evaluation, but this theme was too "volume". Taking station B as an example, many UP owners have made "explosive models", so after trying several evaluation videos of leeks, leek laboratory feels too fierce competition and needs to change the direction of topic.

In the interaction with fans, some fans proposed the topic of "avoiding pit" and asked them how to buy digital products not to step on the pit. Several young people in total, I feel that it is better to give play to digital hobbies and understanding, and help fans try it. So, "One or two hundred Huaqiang North AirPods and Pro really comparable to the genuine Apple? "" Taobao on Taobao, which is more than 1,000 cheaper than the official website, can I buy it? We bought 5 short videos and other short videos, and the second one received more than 1 million clicks, showing the appeal of the topic of "avoiding pit".

Inspired by this, the leek laboratory transferred the evaluation focus to the aiding guide of digital products. To do it, it is found that the scope of topic selection can still be expanded, because fans propose "pit" other than digital products, and also hope that someone will help step on. The leek laboratory began to do digital avoidance pits, while adding surveys of social phenomena such as "hotel small cards" and "making money APP".

Although these topics are serious, when editing videos, according to the expression of young people, they will be equipped with a strong sense of music such as Detective Conan and other times. The whole process of stepping on the pit.

Leek laboratory often share the main points they found in the video

In just half a year, the number of fans on the B station of the leeks exceeded 100,000, allowing the team to see the power of "leek": "It shows that everyone is unwilling to be fooled, and someone needs to unveil those scams."

Regarding the cost of the outside world, Yangyang said that there was no "unbearable": "The biggest cost is manpower, to ensure the income of the team members. The measured cost is not high, because after the discovery is a trap, we will stop the loss in time; buy it; buy To fake and shoddy products, some can also return the goods through normal rights protection channels. "

After nearly three years of development, the team's fans, likes, and volume have increased significantly, and have also obtained the platform's support and relatively stable advertising revenue, which can basically maintain balance of income and expenditure. Yangyang said that among many platforms, they currently only choose to publish content on station B and Zhihu. This is also a decision after examining the platform ecosystem. "Some platforms will arrange those public content in front. We don't like that kind Instead, I hope that the platform can put a valuable voice louder. "

Persist in seeking truth, "every corner of the society"

With the increasing number of "leek", the scope of team selection is becoming wider and wider. Like all young people, they are particularly interested in new things on the Internet. As a result, the "Internet Popular Explosion Appraisal" series was launched, and each time the explosive products on the e -commerce platform were selected, it was not only a strange product that claimed to be "the strongest suction 500 kg of super magnet", but also "Apple bitter gourd" "Sweet Lemon" and "Fruit Carrot" and other very grounded foods. In addition to those projects that need to be sent to professional testing agencies for testing, leek laboratory is as easy to understand as much as possible. Among them, they did step on a lot of pits: super magnets can't suck metals with low iron content, and injured the ocean that is doing experiments; live broadcast e -commerce claims to be "a little bit bitter" and "apple bitter gourd". It is even more bitter than ordinary bitter gourd ... These serious and brisk videos can get millions of playbacks and hundreds of thousands of likes from time to time.

However, there are more exposure content, and another attitude is inevitable; those who are exposed are unhappy. The exposure was also a lawsuit with the leek laboratory.

For example, leek laboratory found in the survey that some videos of "real people sharing knowledge payment courses can make money" are suspected of false propaganda and may be the MLM scam behind it. They used the video to present the entire process of investigation, reminding netizens not to trust such videos. As a result, some companies claiming to provide a knowledge payment course believed that the leeks laboratory slandered, resulting in a sharp decline in the company's income. The team was sued the team to the court, demanding deletion of posts and compensation for economic losses. After providing various evidence, the leek laboratory has won a lawsuit.

Leek laboratory analyzes the routine of "joining the knowledge paid team to make money"

Moreover, they made a few videos of the lawsuit and demonstrated how they were "hard". Yang Yang said that in the process of lawsuits, fans and lawyers gave the team a lot of support, and also gave them confidence and courage to continue to reveal the truth.

In fact, as long as the video of the leeks laboratory, it is not difficult to find the attitude behind the humor: it will never be exposed to suspected violations and users -public exposure and report to relevant platforms or institutions. Many reports have achieved good results. For example, there is a platform for sharing with the theme of "knowledge payment courses can make money".

But not every report can be successful. On one occasion, the team reported an account that was suspected of illegal and was determined by the platform to "insufficient evidence." Although it feels regrettable, the leek laboratory is not frustrated. In that video, they quoted Lu Xun's famous saying, "If there is no torch, I am the only light", and I also made my own voice: Maybe I couldn't change anything alone, but I always flashed hope in the darkness. The dawn will illuminate every corner of the society in the morning and evening.

Yangyang in short videos

Liberation Daily · Shangguan News Original manuscript, reprinting without permission

Author: Ren Yan

WeChat Editor: Ta Ni

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