"New" Focus | Jilin Meihua Deer Industry: A "deer" high song on the road of rural rejuvenation

"Yo Ying Lu Ming, Food of the Food." More than two thousand years ago, "Book of Songs · Xiaoya Luming" started with "Lu Ming", describing the scene of the group of deer, expressing a peaceful weather. More than two thousand years later, on the land of Jilin, "呦 呦" has become a true portrayal of rural beauty, peasants, and industries.

■ "Deer" to get rich

"Well ..." In the early morning of August 11th, Jiaoshenglin Deer Technology Co., Ltd., located in Luxiang Township, Shuangyang District, Changchun City, came out in Luchang sound of Lu Ming. Dozens of sika deer saw strangers. , Immediately hiding from a distance, this group of sika deer is healthy, bright, and cute. The deer owner Li Zhaoyang pointed at the deer group and said happily that this was the "rich deer" of the local farmers.

"Farmers have become rich through raising sika deer. Now the pockets are drums. From the previous small goal, the" 10,000 yuan house ", the seven digits or even eight digits of the deposit now!" Say.

At present, the total amount of plum deer storage columns in Shuangyang District, Changchun City is 310,000, more than 400,000 people in the region, 150,000 people are engaged in the deer industry, the annual velvet antler is about 500 tons, the deer bybenograph is about 10,000 tons, and the deer industry is full of industry. The output value of the chain is 6 billion yuan.

In Shuangyang District, the beautiful sika deer has become a "golden key" for villagers to increase their income and get rich.

In 2021, the amount of plum deer in Jilin Province raised 600,000, accounting for more than half of the country's total. As an important characteristic agricultural resources, the sika industry has continued to grow with the advantages of resources to become an emerging growth point of the province's animal husbandry economy, becoming an important support for farmers' continuous income income.

"If we calculate 1,000 plums and deer, we need to invest nearly 3 million yuan every year to hire surrounding farmers, buy farmers corn, forage and other feeds. This money is beneficial to the surrounding farmers. Driving and promoting the role. "Zhu Yonghui, director of Wenfu Deal Farm in Dongfeng County, Jilin Province.

"The sika deer industry has obvious characteristics, strong development and driving capacity, large employment capacity, and a new industry with the integration of the industrial chain and innovation chain." At the National Two Congress of the country, Li Xiulin, the chairman of the National People's Congress and the chairman of Jilin Aodong Pharmaceutical Group Co., Ltd. In an interview with the media, the revitalization of rural areas is based on the revitalization of the countryside, and the breeding base that is in the front line of the countryside is the starting point to drive the development of the surrounding agricultural development. The purchase of farmers' idle labor can increase the income of farmers. You can enjoy the high value -added income brought by the secondary industry and the tertiary industry, and help rural revitalization.

"If you want to be rich, raise your deer." The sika deer has become an industry that makes Jilin farmers running around. Farmers have gone up through deer pins and live a happy life.

■ "Deer" fusion

Every year in midsummer, Luxiang Township, Shuangyang District, Changchun is also at the time of the breeding households. It is busy with the joy of harvesting, processing, and sales. Every family is busy in the joy of harvest.

From the beginning of the morning every morning, the freshly furry trading market in Luxiang Township has begun to lively. Merchants from all over the country have gathered here. The popularity is hot, and the daily transaction volume is 10 million yuan.

Hundreds of specialty stores on both sides of the plums and deer products in Luxiang Township can only be quiet until late. Deer whip wine, deer antler tablets, deer paste, deer tendon, deer heart, deer heart, venison cooked food ... Every day, the offline sales of each specialty store are very popular.

"Most of our stores here are the business model of 'front shop and rear factory', which are integrated and developed through breeding, processing, sales, etc.: We can make deer products go further through extended industrial chain. By the way, Zhang Shilong, manager of Mingshu Deer Co., Ltd., Jilin Province.

Song Xianzong said that the potential of the sika deer industry is huge. If the industrial development is good, we cannot rely on selling raw materials and initial processing products. It is also necessary to work hard on deep processing, benefit from technology, extend the industrial chain and increase added value.

At present, Luxiang Township is a characteristic small town created by the sika deer industry. It integrates breeding, processing and sales. It is the largest sika deer product distribution center in the country. At present, the production and processing enterprises of the town of plum deer deer products have been developed to 60, and 13 leading enterprises in agricultural industrialization have been cultivated. They have developed and developed more than 1,000 categories of more than 1,000 categories around sika deer. Strong development, strengthening the scale of the development of the plum deer industry, and gradually moving towards the goal of the largest sika deer products in the country. In recent years, Shuangyang District, Changchun City, has fully enlarged the advantages of the sika deer industry, focused on industrial integration and cultural integration, deeply tap the connotation and extension of the sika deer industry, and deeply integrated the sika deer industry with tourism and exhibitions, injecting new vitality into the development of the sika industry.

■ "Deer" of Hope

A unique development of sika deer industries has taken out of the Shuangyang District of Changchun City. The experience measures of Dongfeng County, Liaoyuan City in the plum deer industry, made people shine.

In Dongfeng County Yangluoghan Garden, two or three hundred and three hundred and dynamic and cute sika deer is chasing and playing. Tourists and small guys who "gather thousands of pets in love with one" are in zero -distance contact, feed, and feel the joy of being close to the sika deer. The pleasing person deer is harmonious.

Dongfeng County has increased the role of deer cultural tourism and other deer cultural tourism in Yangfeng County and Royal Leward Museum to further activate the tourism industry. It receives more than 100,000 tourists throughout the year. As of the end of 2021, the amount of plum deer in Dongfeng County reached 243,000, and the output value of sika deer reached 3.5 billion yuan.

Relying on the deep cultural heritage of Luxiang, Dongfeng County is planning to implement the Royal Luyuan Cultural Tourism Project. "This project builds a composite cultural tourism product integrating holiday, tourism, health, business travel, and research. After the project is completed, it will become a well -known sika deer cultural tourism experience place in the Northeast region, tourist sika deer products, and the most distinctive folk cultural highlands in the province. "Zhao Yan, the person in charge of the project.

The development of the sika industry in Shuangyang District and Dongfeng County, Changchun City is only a microcosm of the coordinated development of the three industries in the context of Jilin Province in the context of the rural revitalization strategy. As the hometown of sika deer, Jilin attaches great importance to the development of the sika deer industry. At present, it is focusing on the "sika deer element" and promoting the integration and development of breeding, processing, catering, and cultural tourism industries. "Deer" high song.

"Strive for 5 years, the province's sika deer has grown to 1 million, and the output value of the entire industry chain reaches 100 billion yuan. Continuously enhance the competitiveness and brand influence of the sika deer industry, accelerate the creation of 100 billion -level sika deer industry, and do it for the rich people. New and greater contributions. "Said Sun Fuyu, deputy director of the Jilin Provincial Animal Husbandry Administration.

Original title: "New" focuses on | Jilin Meihua Deer Industry: A "deer" high song on the road of rural rejuvenation

Edit: Xiao Zhi

Source: Xinhuanet

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