Nujiang Prefecture: Online parity supermarket promotes the release of rural consumption potential

Since the 18th National Congress of the Communist Party of China, the Internet infrastructure has rapidly extended to remote areas and the vast villages. The existing administrative villages have historically realized the "village and village broadband". The average download rate of rural fiber has increased significantly. The same speed. "

With the rapid development of the "new infrastructure" in rural areas, the emerging Internet applications have allowed rural people to enjoy the same convenient life as urban residents.

Yunbao client

Online cheap supermarket business red fire

Nujiang guy "catch up" in the mobile phone

Cai Jinfa, 29, is one of the beneficiaries.

He kept Huang hair, facing his face to the mobile phone, and shook his hair to sing and dance, and recorded a video- "I am from Yunnan, Yunnan Nujiang ... The crow is called Ainan, the frog is called Oba, the frog is called Oba ... "The lyrics on the mouth, the melody of magical brainwashing, and the unique dress of the novelty have made him widely concerned on the Internet.

Cai Jinfa lives in Yongfu Community, Rabao Township, Lanping County, Lanping County, Nujiang. In 2019, the Cai Jinfa family moved here from the "Thousand -footed Room" of the deep mountain.

Every time Cai Jinfa, who worked abroad, returned home and lamented the changes in his hometown: "My new home is on the 4th floor, the elevator directly reaches the door of the home, and the family also adds electrical appliances such as washing machines and refrigerators. Standing on the balcony can see the square in the community. It is very close to the rice fields and kindergartens and hospitals not far away. The vegetables and fruits you eat can also be purchased with mobile phones. "Cai Jinfa said that there is no difference from the city here. At the same time, through the Internet, Cai Jinfa, who is working far away from other places, can watch the situation of the parents at home by the camera installed at home.

The 10330 poverty alleviation and relocated people of the 2897 households of Rabbit Eunxiang truly feel the "old appearance change new face": the rural living environment has been continuously improved. Rural.

This is just a microcosm of Nujiang Prefecture bid farewell to the poor to rural revitalization. In the past ten years, Nujiang has implemented 57,700 rural dilapidated housing transformations, solving nearly 170,000 poverty -stricken people live in dangerous houses. The planned and constructed 67 complete and complete and easy -to -ground relocation centralized resettlement points, and the implementation of 102,000 people with ease of poverty alleviation and relocation, which is equivalent to nearly 1/5 total population in the state, 1/4 rural population, 1/3 poverty -stricken population. I moved out of the mountains, moved into the town, and farewell to the former "thousand -footed house", houses, and thatched houses.

Cai Jinfa recalled that when he was a child, because of the long distance, he had almost a week to catch up with adults. Sometimes the return fee and even caught up with the cost of shopping.

Eating vegetables, this seemingly inconspicuous little thing was a problem at that time. Because the villagers have a single vegetable and fruit category, they cannot be stored for a long time, so the easy -to -preserve pickled foods have been "preferred" for a long time.

Today, many of the vegetables, fruits and daily necessities in Cai Jinfa's home place orders through community e -commerce. The first day of order is the next day. Not long ago, his mother asked him curiously how he bought these things, and Cai Jinfa introduced this new thing to his mother and neighbors.

With the popularity of Internet and smartphones in rural areas, community e -commerce has gradually sank to the rural consumer market. According to the person in charge of Meituan, there are nearly 300 self -lifting points in Lanping County alone, which also means that it indirectly drives 300 families to increase employment. On the one hand, locals can set up their self -raising points at home to serve the surrounding masses and increase additional income; on the other hand, villagers can also buy various fresh fruits and vegetables and other products at affordable prices. Wait anywhere to catch up, and don't worry about product quality problems.

In the 29 party and mass service stations of the Yongfu Community of Rabbit Township, community cadre Li Hongyuan is also a self -mentioned manager of a community e -commerce. He opened a self -lifting point at the service station to facilitate the nearby people to pick up the goods. "It is affordable and convenient to buy daily necessities. I will help them place an order when I encounter a mobile phone." Li Hongyuan said that some left -behind elderly people would go out and send things to the door. The opening of the self -raising point has brought great convenience to the villagers and improved the living standards of the masses.

Stimulate rural consumer momentum

Hairy crab and crayfish are sent to Da Shi the next day

Meituan's preferential data shows that since the beginning of the community e -commerce in September last year, the sales scale has increased by about 100%. Among them, vegetables and fruits, meat, eggs, and water are the most purchased categories.

In addition to daily necessities, with the in -depth development of community e -commerce, fresh alpine products such as hairy crabs, crayfish, and live loach can also be used to reach the Nujiang River through the logistics vehicle of the community e -commerce. Essence Data show that since the beginning of operation, the sales of local hairy crabs have increased by 251%, and the sales of crayfish have increased by 258%.

In the view of Li Mindheng, director of the Industrial and Commercial Bureau of Lanping County, community e -commerce is connected to the local supply and employment, and one end is connected to a wider range of urban and rural consumers. The online supermarket enters the countryside and has continuously promoted brand consumption and quality consumption into the countryside.

At present, along the logistics network covering the country, high -quality agricultural products and consumer goods have entered more than 2,000 cities and counties such as Lanping through the preferential transport vehicles preferred by Meituan. More and more high -quality agricultural products in Yunnan have also reached the country with the logistics system of community e -commerce.

"Lanping County is a comprehensive demonstration county for e -commerce entering the countryside. In recent years, in order to promote the release of the consumption potential of urban and rural residents, our county has actively guided the e -commerce platform to extend its rural areas, promote brand consumption and quality consumption into the countryside, and encourage the development of community e -commerceThe new model supports the returning home and entering the countryside innovation and entrepreneurship. "Li Mindheng believes that the community e -commerce not only drives the local masses to increase the income, but also meets the consumer needs of the masses.The "money bag" was drumming, and the "heart nest" was warmer.Yunbao client reporter: Dai Fei

Responsible editor: Guo Xingyu

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