Where is the eye protection market?

Where is the eye protection market?

Care for the eyes with your heart

Chai Yan

As the infiltration rate and frequency of electronic products in daily life are increasing, myopia, eye fatigue, dry eye, astringent eye, and pain in the eyes are high, and eye health is getting more and more valued. Visible, clear, and comfortable, it has become a strong demand for consumers, bringing huge room for development to the eye protection market.

On the one hand, users' demand for higher quality and more professional eye medical care and consulting services is increasingly urgent. A very obvious trend is that the user group of online diagnosis and treatment services has gradually developed from young people to the full age stage, and the auxiliary role and auxiliary role of online consultation are being further recognized. Relevant agencies can use the technical means of the Internet, artificial intelligence and other technical means to make it more convenient and accurately to do a good job of consultation management of patients, and provide patients with higher quality services.

On the other hand, the types of eye health management products are becoming richer and richer. Data show that the sales of various types of internal and external eye protection products have grown rapidly. Due to the particularity of eye health, the quality and safety of eye protection products have become more concerned about consumers. For enterprises, strengthening product process and quality control can win consumer trust.

The expansion of consumer groups and consumer scenarios is also an important factor in promoting the rapid growth of the eye protection market. Not only the elderly will pay attention to eye problems and prevent eye aging diseases. The demand for young people to alleviate visual fatigue is also greatly improved. Especially students and white -collar workers who use eye for a long time have become the main force of buying eye protection products. At the same time, eye problems generally require long -term and timely care. Family, office, schools, outdoor sports, driving and other scenarios have eye protection requirements. For different consumer groups and consumer scenarios, related companies still have a lot of room for expansion in product development, and they need to continuously improve and extend the product ecology.

At present, the eye protection consumer market has many air outlets to be discovered in terms of segmentation and accuracy. From the perspective of the entire industry, there are not many brands and excellent fist products. For consumers, in the face of a variety of eye protection products and services, they also need to choose rationally. For various types of enterprises, we must fully consider product safety, practicality and effects, and in the process of R & D, promoting eye protection products and services, avoid false publicity, confusing audiovisual, false commitment, and induction of consumption.

(The author is a senior researcher at JD Consumption and Industrial Development Research Institute)

【Edit: Wang Yu】

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