The German automotive market revolution began quietly

[Reporter connection]

In the old -fashioned car manufacturing kingdom, people's consumption habits for cars have changed quietly. Although Germany has a lot of famous internal combustion engines, the enthusiasm of Germans on new energy vehicles has risen significantly.

New Energy Vehicle Selling

The Federal Automobile Transportation Administration, located in Freesburg, announced recently that among the new vehicles in the first seven months of Germany, new energy vehicles accounted for further increase. Among the newly -registered vehicles, 44.2%of pure electric vehicles, hybrid vehicles and plug -in hybrid vehicles accounted for 44.2%, an increase of 13%compared with the same period in 2021. During this period, the sales of pure electric vehicles increased strongly by 27.1%. According to reports, in Germany, a country with well -known car brands such as Mercedes -Benz, BMW, and Volkswagen, the most popular electric vehicle is the Italian brand Fiat "Fiat E500" by the Italian brand Fiat. In July, this small car ranked first in the registration statistics of the Federal Automobile Transport Administration, with a registered volume of 2170 units.

Although people's demand for new energy vehicles is increasing, production is currently unable to keep up. According to the "Daily Mirror" published by Berlin, people who want to buy the new car still need to be patient. It still needs to wait for 7 to 9 months to get the above Fiat electric vehicle. To this end, Fiat has suspended the car's booking. Because the output cannot keep up, the car portal carwow has to suspend the booking of nearly 50 electric models at home and abroad. In order to appease customers, manufacturers such as Volkswagen had to explain the reasons in detail on the website. There are many reasons for the unable to supply phenomena. The most important thing is that component supply cannot keep up, especially semiconductor deficiency, because electric vehicles need more chips than traditional internal combustion engines.

Since 2023, Germany will reduce subsidies to pure electric vehicles and cancel subsidies to plug -in hybrid cars. The survey entrusted by the Daily Mirror shows that, despite this, the Germans are still very enthusiastic about new energy vehicles, and most of the potential car buyers have not lost their interest in electric vehicles. According to the analysis of the Automobile Research Center, the average of 21.3 months in order to order plug -in hybrid new vehicles in June, but 58%of the respondents did not give up the purchase due to extension of the delivery time, but chose to wait. Many customers would rather give up some configuration or increase the relevant costs in order to get new energy vehicles as soon as possible.

Chinese electric vehicles are "overtaking" in the market

In this situation, Chinese electric vehicles also target the German market. The German media "Capital" stated that this fall, the Chinese brand BYD electric vehicle will go ashore through a agent who does not come to Meigang. The revolution in the German car market began quietly.

According to the article, economically, the BYD brand is on the overtime lane, and two sets of numbers clearly prove this view. The first is 300%, which is the growth rate of Chinese car sales in the first half of 2022 when the lack of chips and supply chains is affected. During this period, BYD sold more than 641,000 new cars, which was more than 80,000 more than the so -called best Tesla who was generally considered to be the best so -called Tesla. The second is $ 9 billion, which is the current value of BYD stocks purchased by Buffett in 2008 for $ 235 million. The article believes that the BYD brand is now worthy of Volkswagen Volkswagen in the Stock Exchange, and the German group has been thrown behind in China's electric vehicle market.

The article also attribute BYD's success to a wide range of layout. BYD, which originally only produced mobile phones and MP3 player batteries, did not start to transform diversified operations until 2003, and began to develop electric vehicles. Unlike many competitors, BYD attaches great importance to the safety of raw material supply chain. Although batteries have become cheaper over the years, they still account for about one -third of the cost of electric vehicles. Therefore, BYD has a huge cost advantage. BYD's double success in battery and electric vehicles has made BYD one of the world's largest battery manufacturers and new energy vehicle manufacturers. In China, electric vehicle manufacturers must recycle waste batteries. BYD is currently the only car manufacturer to open recycling factories. The company not only has its own battery factory, but also has Chile's lithium mining rights since the beginning of the year. In Africa, the brand is expected to acquire six mines. BYD's battery does not contain cobalt, so mining and production are very smooth, and the standard of the final product is very high.

According to the German Business Daily, after BYD, the Great Wall Group of China has also announced that it will bring some models to Europe this year, and has established cooperative relationships with Emir Frey Group, one of Germany's largest automobile dealers. It is understood that many new energy vehicles such as BYD, Great Wall, Xiaopeng and Weilai will soon enter the German market.

The media here has different responses to the Chinese cars entering the German market. Some media believe that if Chinese cars are standing in the German market, they must segmented the market and cannot make fast money only with cheap models. In China, these auto manufacturers have long dominated the domestic market. Currently, foreign models are rarely competed among the best -selling electric vehicles in China. But opening up a foreign market will face the fierce competition of local cars, not overnight. Many well -known auto brands in Japan and South Korea have failed to develop the German market before. As a result, some media pointed out that the Germans should not deal with the arrival of Chinese cars.

Some people in the industry told this reporter that there are currently many brands in China to Germany, which will make ordinary consumers dazzling and affect people's overall awareness of Chinese cars. It still needs to be integrated through the market.Fortunately, Chinese car companies such as BYD are still very cautious about expanding overseas markets.In September of this year, the 6th China -German Automobile Conference jointly sponsored by the China Ministry of Commerce Investment Promotion Affairs Bureau, the Berlin Senate Economic, Energy and Public Enterprise Department and other units will be jointly sponsored by many units such as the Ministry of Public Enterprise.The docking is also held at the same time, I believe that the conference involves some hot issues currently facing.(Our newspaper Berlin, August 26th. The newspaper in Berlin reporter Wang Huaicheng)

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