Create a digital entertainment industry new business card China IGS Digital Entertainment Expo opened

Red Star News Network (Reporter Song Yating) On August 26, on August 26, the 4th China (Chengdu) International Digital Entertainment Expo (hereinafter referred to as China IGS Digital Expo) opened at Chengdu Century International Convention and Exhibition Center. Red Star News Network The reporter learned that the exhibition area of ​​this year ’s several expo showed an area of ​​55,000 square meters. According to the prediction of abortion in previous years, the number of exhibitors this year will grow steadily, with an estimated 200,000, and the exhibition will continue until August 28.

Just this year, the China IGS Digital Entertainment Expo ushered in a comprehensive upgrade. With the approval of the China International Trade Promotion Commission, the "IGS · Chengdu (International) Digital Entertainment Expo" was officially upgraded to IGS · China (Chengdu) International Digital Entertainment Expo. Become the only "national" digital cultural and creative expo in the central and western regions, and is committed to aggregating global digital cultural industry resources, linking upstream and downstream ecological enterprises, building a first -class exchange cooperation platform, and jointly building a new pattern of digital industry.

Four themes

Cover the IP entire industry chain and new format

This session is hosted by the Sichuan Provincial Committee of the China International Trade Promotion Commission, the Sichuan Provincial Internet Information Office, Chengdu China Trade Culture, Culture, Cultural, Cultural and Creative Convention and Exhibition Co., Ltd., Sichuan Tourism Investment Group Co., Ltd. The Cultural Industry Chamber of Commerce, the World Line Animation Exhibition Organizing Committee, and Beijing iQiyi Technology Co., Ltd. are co -sponsored, and organized by the Sichuan Provincial International Exhibition Center, Sichuan Tourism Cultural and Cultural Development Co., Ltd., and Chengdu Fudi Culture Communication Co., Ltd.

This year, the China IGS Digital Expo will take the "one show and one time" as the core, bringing together technology, animation, tide, games, e -sports, film and television, and other head manufacturers and top IPs to build upstream and downstream resource aggregation and exchanges in the industry. Platform, focus on displaying the latest achievements of the digital cultural and creative industry. The aim is to focus on the hotspot of digital development and understand the pulse of the times.

In terms of "one exhibition", this session is divided into four major themes: the four major themes of the dimension venue, the fun space, the trend continent, and the digital oasis. It not only covers the core industry of digital entertainment such as animation games, but also incorporates the tide play and virtual entertainment in the wind. At the end of last year, the Chinese Academy of Social Sciences issued a report on the development report of the tide market. It is expected that the market size in 2022 will reach 47.8 billion. Virtual entertainment forms such as virtual idols, virtual performances, VR, AR, and XR have also attracted much attention from the capital market.

Guofeng Guochuang gathered well -known platforms and enterprises in the industry such as iQiyi Animation, Ai Man, El Fangfang; the game partitions brought together many classic IPs, the "Eternal Tower", "Rainbow Island", "Fengyun" under the old game manufacturer Shengqu Game "Legend of Star Dust", "Original God", "The Song of Ice and Fire: Battle on the Table", "Card Fighting Guide", etc., cover end games, mobile games, war chess, cards, cards Types of differentiated games such as cards; Moriyu, carrier -based panda, Tian Shen Industry, Xiaoling toy, ≥9 and other brands participating in the exhibition zone; iQiyi adventure VR, Hi surround technology XR giant space sports economy platform The "Super Dimension College" of the virtual community belonging to the super dimension, etc., appeared in the virtual entertainment partition.

In addition to the horizontal display of the digital entertainment industry, the "One Exhibition" also covers "IP copyright -content production -communication and distribution -derivative development -content consumption". In the iQiyi theme exhibition area, the aggregation novels, animation, film and television dramas, video interest communities, adventure VR and other products and content forms, and designed stage performances and authors signing activities for consumers. The exhibition is regarded as an opportunity and carrier, linking industries, ecological enterprises and consumers, and also enriched the industrial form of urban cultural and creative industries.

Summit forum

Focus on industry issues and regional new economy

Another core of the China IGS Digital Expo is the IGS · Global Digital Cultural and Creative Development Conference. As an international event in the digital cultural and creative industry, this year's summit and forum will unite the wisdom of the industry, discuss digital culture and innovation, Trendy play, digital people, pan -entertainment and other issues.

The changes in the industrial environment in the past two years have coexisted opportunities and challenges for companies in the fields of digital culture and innovation and entertainment. For example, with the cooling of the blind box, the trendy players try the layout of the entire industrial chain, and need to explore new product forms and business models; the game out of the sea has become a trend. ; Or, with the help of the industry upstream and downstream advantages, how the anime and digital teams can achieve "virtual reality", etc. These issues will be handed over to the industry leaders and enterprises to make opinions and ask for answers.

Zhou Shuying, the chief consumer of Bubble Mart, told reporters that Chengdu is a key market for Bubble Matt. Chengdu's key business districts and scenic spots should be seen. "Our latest generation of stores have fallen in Chengdu. This year, there are also plans to hold a trendy toy exhibition in Chengdu. Because of the consideration of the epidemic, we have delayed this plan."

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