"2022 Douyin Summer Trends Trends" Report: Summer short video card volume is far beyond winter

The Yangtze River Daily Da Wuhan Client August 26 (Reporter Liu Ying) "This is finally cool!" On August 23, the streets on the street blew long -lost coolness, making many Wuhan citizens clamoring quickly. In the footsteps of autumn, the summer time has been drifting away. Ice beer crayfish, sandals, water parks, frogs cicada, ice cream popsicles ... These happiness that belongs to "40 ° C" is saying goodbye to us to say goodbye to us Essence

At the end of summer and early autumn, the huge engine urban research institute released the report "Shake the Summer -2022 Douyin Summer Trends" report, and through the data on the Douyin, the unique moments of the summer are counted.

The reporting data trend from June-July and January to February shows that the overall punching volume in summer is higher than winter, and the peak of punching in summer night is more prominent than the small peak of the summer noon, more, and more, more, more, more, more, more, more, more, more, more, more, more, more, more, more, more, more, and more, more, more, more, more, more, more, more, more, more, more, more, more, and more, more, more, and more, more, and more, more, and more, more, and more, more, and more, more, more, and more, more, and more, more, and more, more, and more, more, more, and more, more, and more, more, and more, more, and more, more, and more, more, and more, more, and more, more, and more, and more, it is more prominent. Users are willing to experience and punch in in the summer night.

Campaign content exceeds 27.4 billion times

The top ten popular parent -child camping cities in Wuhan

A tent, a few folding chairs ... This year's camping in the fire continued to lead the new "baby" new style in the summer vacation. The report shows that all kinds of camping topics have been popular in Douyin. Weekends travel on weekends and May Day holidays. Camping has become a popular way to recommend travel. Camping guidelines such as camping guide have attracted much attention. The topic of "Camping together" has reached 820 million times.

Parent -child camping and family camping have become an important scene in camping activities. The spread of communication reaches its peak in the summer and holidays. In the past year, camping content has been broadcast over 27.4 billion times, of which the parent -child camping content has been played over 700 million times, and the cumulative family camping content has exceeded 300 million times.

"The Magnolia Grassland Night Paradise is so fun, the equestrian performance is too handsome, the bonfire party is so happy, so atmosphere!" On August 8th, netizens "咩 咩" lamented on Weibo. A few days ago, the top ten popular parent -child camping cities this summer were announced, Wuhan was successfully selected, and the Mulan grassland became a hot summer camping site.

In the midsummer season, as the night fell, the heat waves gradually disappeared, and many scenic spots in Wuhan extended night tour products, adding new places to the night scenes of the surrounding tour. Wuhan Botanical Garden opens the night tour of the night tour, the large lawn has a nomadic tent, and you can also watch the national style theme performance. In Huabaohui, with the development of the theater show at night, the number of parent -child families who go to play, camping tents and homestays are required; Scenic areas such as Jinlong Shuizhai and Fengwa Guzhai continued to start night tour, and their popularity gradually became "prosperous."

The amount of punch in water park increases by 326%

"Playing Water" becomes a time in Wuhan people.

In the hot summer, people are looking forward to the cool water activities. The report shows that in the summer, the amount of punch -in data related to the water park and the water experience is the most significant. From January to January to January to February, from January to February, the amount of punching in the water park and water experience increased by 326%and 209%, respectively, becoming a place for everyone to find happiness and cool in summer. During the same period, natural landscapes and park squares were two types of play locations with high punching and rapid growth.

The cool electronic music scene, the midsummer carnival patrol, and the entertainment water project ... In the summer of Wuhan, the Maya Beach was particularly lively. The third phase of the Maya Beach opened last year was a baby. The relevant person in charge of Wuhan Maya Beach Water Park said that the number of tourists' reception this year increased by 46%year -on -year, from the overall view of the number of tourists in the field.

It is reported that in the 2022 Wuhan Cultural Tourism Consumption Season, the "transcript" in the first month of the first month of the Consumption Consumption Season, gathered in Wuhan Cultural Tourism and Wuhan Metropolitan Cultural Tourism Products and Sales Links. So far Daren was immersed in 3 games, and the enterprise broadcast 11 games. Among them, Wuhan Maya Beach became the champion of Douyin live sales.

In addition to Mayan Beach, there are many hydrophilic parks in Wuhan. In the Donghu Beach Bathroom, grandparents sat on the beach guarding bags, and young people accompanied their children to play in shallow water. Under the seven -seater road bridge of Hanjiang, swimming, diving, and soaking on the grass. Play paddle boards; Hankou River Beach Park, citizens held their trousers and played in the water platform. In the summer, Wuhan people who grew up by the Yangtze River can find 100 lifestyles.

Beer becomes a hot summer drink

"Beer with Lobster" lights up Wuhan Night Economy

In the choice of beverages, users prefer the type of coolness and thirst in summer. Among them, beer is a popular product in summer catering. The short video content of beer -related short video on Douyin shows a high season change. There are a lot of users paying attention to beer -related content.

At the same time, more users will publish beer -related content in the barbecue shop, so that the enthusiastic food is equipped with refreshing drinks to get a cool summer diet experience.

"Lotus sour plum mung bean soup, cold noodle beer crayfish." In Wuhan, "beer with lobster" is the "best CP" on the summer dining table. Spicy, oily, garlic, steamed, and steamed ways won the hearts of Wuhan people; fat shrimp villages, Bali lobster, beautiful steamed shrimp, shrimp emperor and other pair of shrimp stores are popular every night.

Visiting the Wuhan Catering Market, this year Wuhan people eat crayfish, the unit price of crayfish has increased a lot compared with previous years. Takeaway orders have increased by 2.5 times year -on -year. Some people buy more than 5,000 yuan of crayfish in one order. It is learned from the takeaway platform that Wuhan's first crayfish takeaway order this year appeared on March 8.

"This year we have sold the best sauce shrimp, and there are a lot of guests since April, and it is the best time for business." The relevant person in charge of Fat Fat Shrimp Zhuang said that during the peak dining period, all stores in Wuhan always passed the passenger flow of the day.The amount reaches 30,000.(The pictures of this article are provided by a huge engine) [Edit: Ding 翾]

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