Opposition to overplay does not mean opposition to creativity ｜ Yangtze River comment

The Mid -Autumn Festival is approaching. Under the strict packaging restrictions, various merchants are still ingenious, flying their imagination, and launched a variety of interesting and not expensive moon cake packaging gift boxes. The intention to pour on the packaging allows traditional food to attach more emotions and add a festive atmosphere.

According to media reports, the improvement of improvement and innovation in moon cake packaging. A trend is elegant national style elements. Some embellishment of celebrity calligraphy and painting, some boxes can be transformed into small lamps, and also attached lights. Some are made into blind boxes. Moon cakes with different fillings. Another trend is to increase the use function. If you do n’t need to disassemble the bag, you can lose it. For example, make a small flip -flip and drawer style. You can also use the moon cake to eat the box as a storage box. Then use new technologies and new materials to renovate pattern, such as 3D paper carving boxes, Rubik's cube boxes, etc. The common point of these packaging is that the cost is not high.

Mid -Autumn Festival, Dragon Boat Festival, Lantern Festival, including the Spring Festival, one of our traditional festivals is to enjoy special foods, and they also correspond to the distinctive food. In today's relatively abundant material, whether moon cakes, rice dumplings or dumplings, we can easily get it all year round. "What to eat" has become a very common thing, and it is not necessary to eat until the holidays. So what is the holiday? The family blessings, the courtesy, the spirit, the spirit, the spirit, and the culture. Of course, these contents can be used by some foods other than food. Small packaging is an important carrier.

The new national standard is limited to over -packaging, not to be limited to the packaging of "affection". People are disgusted with stupid packaging in the inside and outside, calling for the fight against the local tyrants outside the Jinyu. Some operators are far away from the function of the items, and they blindly seek gorgeous, high -end, valuable, extravagant gas, and hope to greatly raise the "worth" of the goods. This is undoubtedly a crooked road.

Packing with affection and proper packaging is the right way for value creation. Packaging is a silent salesman. Good packaging and creative packaging can indeed attract consumers. "Good" is not equal to "expensive", "good" must not be reflected through "expensive". Pleasing to the eye, passing love, and need to be "good things."

【Edit: Zhao Ke】

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