Play the second dimension world!China IGS Digital Entertainment Expo Rongcheng opening

Cover reporter Li Yuxin

Many classic game IP gathers, national style original anime debut, well -known voice actors interactive, new first release of tide play brand, enjoying virtual entertainment immersive experience ... August 26, the fourth China (Chengdu) International Digital Entertainment Expo ( It is said that China IGS Digital Expo) officially opened at the Chengdu Century City New International Convention and Exhibition Center and continued until August 28.

It is reported that the China IGS Digital Fair, which was founded in 2018, has gone through 4 years. In 2022, with the approval of the China International Trade Promotion Commission, the "IGS · Chengdu (International) Digital Entertainment Expo" officially upgraded and changed its name to IGS · China (Chengdu) International Digital Entertainment Expo, and became the only "national name name name name name name name in the central and western regions "Digital Cultural and Creative Expo.

IGS · Global Digital Cultural and Creative Development Conference site

The China IGS Digital Expo is based on the "one exhibition and one for a while", and it brings together the head manufacturers and top IPs of technology, animation, game, game, e -sports, film and television and other industries. Among them, the "IGS · Global Digital Cultural and Creative Development Conference" brings together leading big coffees in the second dimension industry to discuss issues such as digital cultural and creative, trendy and tide. It is worth mentioning that the exhibition area of ​​this session is 55,000 square meters, and the audience can enjoy the charm of the two -dimensional world in the offline exhibition hall.

Digital entertainment industry big coffee gathers about 2,000 companies to participate

Under the cooling of the "Blind Box", how can the Chao Play brand explore new product forms and business models? The game has become a trend. How can Chinese self -developed games cope with complex exotic culture and market anime and digital person teams? In the "IGS · Global Digital Cultural and Creative Development Conference" held on the 26th, these issues were handed over to the industry leaders and companies to put forward unique insights.

According to reports, the specific meeting of the conference includes: 1 summit, 1 industry summit, and 6 industry forums. At the same time, the conference will also hold three docking meetings to build an open, neutral, and active international cooperation and exchange platform through resource docking meetings, project road shows, and precision investment and financing of the industry.

"This year, about 2,000 companies participated in the IGS Digital Expo, and the companies participating in offline exhibitions reached 425." In the interview, Liu Haotian, Executive CEO of Xinfei Technology Group and Secretary -General of the Organizing Committee of the IGS Digital Expo, introduced this to this book. The overview of the second activity was specifically mentioned. "The large docking meeting we held this afternoon will have thousands of companies to participate, and docking and transactions in it. Remember that last year's docking will be carried out for about 3 hours. 5 billion. "

IGS Digital Expo site

The booming development of the digital entertainment industry naturally faces the situation of going abroad and "going to the sea". In the forum, Deng Gang, CEO of Longyou Tianxia and the producer of "The Three Kingdoms" at the end of the Han Dynasty, talked about a series of games with the cultural background of the Three Kingdoms and became popular in the Japanese and Korean market. "During the special historical period of the Three Kingdoms, the confrontation situation of the three -footed confrontation, which can be tapped too much, the model itself is enduring. For the three kingdoms culture itself, it is a household name in Japan and South Korea and even Southeast Asia. If the product wants to go to sea, these markets are the first to pay attention to. Like our paid products, in the game list in South Korea and Japan, sometimes they can also enter the top three and the first five. You must know that the competition in Japan and South Korea is very fierce. , So it is good to have such a result. "

Enjoy the two -dimensional charm of the four major theme exhibition halls with the real -time interaction with virtual idols

After listening to the "dry goods" industry forum, it is naturally indispensable for the cool and fun offline exhibition hall experience. It is reported that this exhibition hall is divided into four major themes: the four major themes of the dimension venue, the fun space, the trend continent, and the digital oasis. It not only covers the core industries such as the digital entertainment of animation games, but also incorporates the tide play and virtual entertainment on the wind.

IGS Digital Expo site

In the exhibition hall, you can see that in the field of Guofeng and Guo Guo, the well -known platforms and enterprises in the industry such as iQiyi Animation, Ai Man, and Elfang have gathered. The game partitions brings together many classic IPs, such as the "Eternal Tower" and "Rainbow Island" under the old game manufacturer Shengqu Game, "Original God" with good performance at home and abroad, "Song and Fire Song: Battle on the table ", Etc., cover differentiated games such as end games, mobile games, war chess, cards. At the same time, in the tide -playing partition, there are bubbles, carrier -based pandas, Tian Shen Industry, and Xiaoling toy brand to participate in the exhibition. The "Super Dimension College" belonging to the Dimension, etc., appeared in the virtual entertainment partition.

With the help of the IGS Digital Expo, well -known brands also choose to pre -sale or start product during the exhibition. For example, the carrier -based panda of the Chao Play brand moves the pre -sale of the Shandong shipwreck and innovation naval color limited doll to the scene, as well as five new new products in the world of "Song and Fire Songs: Battle on the table".

"Visitors can refer to the" Interactive Welfare Welfare Receive Line "provided by the organizer to visit the tour, and have the opportunity to harvest the surroundings of" Cang Lan Jue "along the way, the author of" Alice Symptoms ", and the author of" Alice Symptoms ". Waiting for the on -site interaction of well -known voice actors, participate in the on -site signing activities of authors such as small Jin, K Jorelo, and Seven handsome. On other routes, there are also the opportunity to win game prizes, "Chinese diary" limited around "People" IP genuine peripherals, etc. "The staff of the IGS Digital Expo introduced this.

IGS Digital Expo site

In addition, creating a virtual entertainment immersive experience is also a highlight of the exhibition.On the spot, the top domestic intelligent entertainment software, technology, and game companies, displaying VR/AR virtual reality hardware, and creating frontier virtual entertainment ecological experience scenes.In the adventure VR, 空 v time and space, super -dimensional and other booths, the audience can get started to experience the VR flagship equipment, experience XR next -generation e -sports, and interact with virtual idols in real time.

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