Summer travel report: "Blind Box" travel, wherever you do not isolate

Zhongxin Jingwei, August 26. What are the characteristics of this summer tour? Data show that the summer tourism is significantly contrast between August tour in July. The number of hotel reservations in many tourist cities such as Lijiang, Yantai, and Qingdao exceeded the first half of this year.

Issuing cultural tourism consumption vouchers in many places

Chen Gang, the CEO of where to go, believes that the tourism industry chain is long and the process of rebuilding after the ecology is destroyed. The government's long -term strong policy confidence can allow tourists to eat "reassurance".

On June 29th, after the news card picking the stars was announced, the ticket search volume on the platform on the platform increased by 60%within 30 minutes. Touch.

Data show that the number of ticket reservations in Urumqi, Lhasa, Sanya, Dali and other cities in July increased significantly in June. In popular routes, 80 % were long routes from more than 800 kilometers. In the first month of the summer, long -term tourism showed a recovery trend.

With some popular destination epidemic, long -term tour was challenged in early August. Under the favorable policies such as tourism consumer coupons, local and surrounding tourism have made the entire summer market not greatly affected.

According to statistics, in the summer of 2022, Beijing, Qinghai, Yunnan, Hubei, Hunan, Guizhou and other provinces issued cultural tourism consumer coupons. In addition, Changsha, Hunan, Liupanshui, Guizhou, Qiannan, Zhengzhou, Henan, Foshan, Guangdong, Huzhou, Taizhou and other cities in Zhejiang also issued regional tourism coupons to consumers to drive local consumption.

Wherever you do, where you are not isolated

"Blind Box" traveling is gradually becoming normal. When the popular tourist destinations are uncertain, the decision -making time of users' travel decisions is also greatly shortened. Data show that the average decision-making cycle of tourists this summer is 2-4 days, and the proportion of tourism orders departing on the day of the day will reach 30 % of the total reservation.

"The demand for people's travel exists. As long as the problem of isolation is solved, the local tourism market will spray well." Facing the current summer tourism status of this year, Chen Gang believes that "wherever isolates, this is the most simple user now. Consumption logic. "

"Tourists followed the epidemic situation." Chen Gang mentioned. Data show that the number of hotel reservations in Hainan in July increased by 40 % year -on -year, Xinjiang increased by 90 % year -on -year, and Yunnan increased by more than 60 % year -on -year. Among them, the hotel reservations in Xinjiang and Yunnan in July have reached a new high in the past 4 years.

At the same time, the ability of popular destinations to connect with tourists is challenged. Xinjiang's Duku Highway changed to a "crying highway", and Losha County, Shan, Tibet directly announced that too many tourists exceeded the reception capacity and suspended the reception for a week. On the one hand, the rapid explosion of several tourist destinations, and the other is the dilemma of breaking through the limit of niche destinations. While the market requires tourism practitioners to increase infrastructure, it also needs to give practitioners' confidence in continuous stability.

Chen Gang said, "The tourism industry chain is very long. After the ecology is destroyed, it is necessary to rebuild a relatively long process. It is more difficult to rebuild confidence. I believe that as long as the isolation policy is more accurate, it will not only eat a 'sour pills in the tourism industry. ', Reassuring the reproduction, the entire economy can further' move and 'live' up. "

In addition, this summer is extended in high temperatures in many places this summer, and the heat -proof night tour has continued to heat up. According to Flying Pig data, the number of reservations related to the summer night tour increased by more than 20%year -on -year, and the proportion of local customers in night tour is increasing. The theme park night scene, night performing arts, boat night tour, night scene light show, fireworks show and other night tour gameplay are popular. (Zhongxin Jingwei APP)

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