Xiancao "Fly" into the home of the people

□ Our reporter Zhang Cheng

For a long time, Ganoderma lucidum is loved by consumers with its unique food and drug value, and the Ganoderma industry has also flourished. In recent years, in the Guanxian County, Shandong Province, which has the reputation of "Hometown of Ganoderma", Ganoderma lucidum has developed from the original Zhizhi and Ganoderma lucidum to the series of Kangyang Ganoderma products. "We start with consumer needs. By continuously extending the chain of Ganoderma lucidum products, the category of Ganoderma product category is becoming more and more diversified." Said Zhang Xuehong, secretary of the Guanxian County Party Committee.

Introduce Xiancao into a pillar industry

"The Ganoderma lucidum here is all of high temperature sterilization and soil cultivation. Ganoderma decreens grow in a green ecological environment ..." Speaking of Ganoderma lucidum in Guanxian, President of Guanzhi Federation of Guanxian County, Shandong Sanxiu Biotechnology Co., Ltd. The manager Cao Ziying suddenly surrounded.

In 1987, after the success of the villagers in the Town of Guanxian County, after extensive investigation and demonstration of Guanxian, Guanxian decided to use Ganoderma lucidum as the pillar industry of the county to develop rural economy and increase farmers' income to develop and cultivate. After more than thirty years of development, the introduction of small Ganoderma lucidum that year has gradually grown into a large industry. At present, Guanxian has more than 10,000 Ganoderma lucidum greenhouses, with an area of ​​more than 10,000 acres, an annual production of sub -entities, 12,000 tons of spore powder, bonsai more than 400,000 pots, an annual output value of about 2.56 billion yuan. Home, more than 10,000 employees, are the largest ganoderma planting and trading bases in the country. The products are mainly sold in the domestic and pharmaceutical factories of major Chinese medicinal materials in China. At the same time, they are exported to more than 20 countries and regions such as South Korea and Singapore.

Nowadays, Ganoderma lucidum has become increasingly the "new favorite" of health and health. Not only is the Ganoderma enthusiasts and slices, but the ganoderma bonsai has also become a best -selling product. In the exhibition hall of Guanzhi Cultural Industrial Park in Guanxian County, different ganoderma bonsai has clear layers, colorful colors, and unique shapes. Some are like pagodas, some look like ganoderma forests, and some look like peacocks. "With unique and classic artistic shapes and deep artistic connotations, Ganoderma Bonsai has become a fashionable product for decorating home and gift collection, which is both auspicious and beautiful." Cao Ziying told reporters that in the past The development of technology began to try to carry out living grafting during the growth of Ganoderma lucidum, and strive to allow it to grow different forms and unexpected "shapes".

It is understood that from the selection to breeding, the production process of Ganoderma lucidum takes about a year. The ganoderma is cultivated into ornamental Ganoderma through grafting, and it also gives it high ornamental value, artistic value and collection value. "Now Ganoderma Bonsai is also one of our main products in Guanzhi in Guanxian." Zhang Xuehong introduced. In recent years, the Ganoderma Lingjing of Guanxian has begun to combine the needs of different consumers and adopts a private customization method to meet the needs of different consumers and become a souvenir favored by foreign tourists.

Through artificial skills, the elements given to art to Ganoderma lucidum, realizing the integration of Ganoderma planting and cultural tourism, and opening a new direction of the development of Ganoderma Industry. Guanxian also built a Ganoderma Cultural Industry Park integrating science, sightseeing, tourism, tourism, leisure, and health. There have been more than 100 units that have developed Ganoderma Culture Industry, and the 4th Ganoderma Culture Festival has been held in a row.

Transformation and upgrading to achieve industrial development

"In the past, we only maintained advantages in primary agricultural products such as wholesale Haraza, Ganoderma spores, and ganoderma lucidum. It has been developed when it must be changed. "Zhang Xuehong told reporters that with the continuous changes in consumer demand, Guanxian Ganoderma lucidum began to try to extend the industrial chain, promote high -end products, and help the transformation and upgrading of Guanzhi's Ganoderma Industry.

In recent years, the power of Guanxian County has promoted the development of Ganoderma lucidum to enter the "fast track", and key elements such as development planning, promotion of special classes, and industrial chain improvement have achieved substantial breakthroughs. At present, the efficient cultivation technology of Ganoderma lucidum has become increasingly mature, and the industrial model of integration processing, processing, distribution sales, education and training, and cultural tourism is gradually improved. "In the future development, Guanxian will take Ganoderma as an important industry in the future, adhere to high positioning, scientific planning, and target industrial clustering, product innovation, industry standardization, and market diversification. Develop system project. "Zhang Xuehong introduced. In terms of industrial layout, promote industrial cluster, enterprise concentration, policy integration, factor agglomeration, and functional collection, and use 3 to 5 years to build tens of billions of industrial clusters; in terms of project construction, focus on the provincial modern agricultural industrial park Project, introduce and cultivate a group of deep processing enterprises to promote the integration and development of Ganoderma three industries; in terms of product development, we will focus on the major opportunities of national "medicine and food homologous" pilots, develop a series of products of Ganoderma lucidum deep processing, and comprehensively improve the added value of the product. ; In terms of brand cultivation, strengthen the protection and application of geographical indications, accelerate the construction of regional public brands, and comprehensively open up publicity and promotion channels. By 2025, the comprehensive standard system for multi -indicator systems such as production technology, placement of production, product level, quality and safety, etc., will promote the standardization of ganoderma planting, high -end industrialization, and branding, and to start the "Guanxian Ganoderma" brand.

Today, "Guanxian Ganoderma" has been identified as "national geographical indication product", "geographical indication trademark" and "non -risk -free agricultural products", and the national "medicine and food homology" pilot project has been approved smoothly. "Ganoderma lucidum is a shiny business card in Guanxian. We will continue to dig Ganoderma Culture, vigorously promote the integration of cultural tourism, and call the Guanzhi brand in the country to provide consumers with more and better products and services." Zhang Xuehong said.

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