Qiao Guan Town, Changle County: Develop characteristic agriculture to promote rural revitalization

Qiao Guan Town, Changle County adheres to the development path of "promoting industrial development with brand creation, and driving rural revitalization with industrial revitalization", in -depth implementation of the "volcanic agricultural" brand creation operation, continuously promoting the development of volcanic agriculture, and getting out of a brand creation to lead industrial development to lead industrial development New path.

Spring planting a grain of millet and 10,000 pieces of autumn. Enter the volcanic millet planting base of Jijiazhuangzi Village, Jijiazhuang, Qiao Guan Town. The grower Ji Hongli and Xu Zhenxing, the secretary of the village branch, are walking around the field to check the growth of Xiaomi. "In the spring of this year, there are few rain and water, and Guzi is broadcast early and late. The early one is now mature. It will start harvesting in about a week later. Guzi seed grains are full and long, and Suizi is very large. This seems to be another year of harvest this year. "Ji Hongli, a villager in Jijiazhuangzi Village, Jijiazhuang, Qiao Guanzhen, told reporters.

Volcano Xiaomi is one of the "volcanic farmers eight fresh" brand agricultural products. In recent years, thanks to the construction of public brands in the "volcanic farm eight fresh" area and the driving of the party committee of the volcanic agricultural industry area, the volcanic Xiaomi industry has also achieved leapfrog development. The price of Xiaomi rose from the previous 6 yuan/catties to more than ten yuan per catty, and members of the Xiaomi Planting Cooperative also grown to more than 300 people. Xu Zhenxing, secretary of Jijiazhuangzi Village Branch of Qiao Guanzhen, said: "Under the influence of volcanic agricultural characteristics and the correct leadership of the party committee of the volcanic area, we have implemented a production mechanism of brand sharing, brand sharing, and co -branding. Driven by this production model of branch+cooperative+farmers, the area of ​​our volcanic Xiaomi is getting larger and larger, and the brand effect is getting higher and higher.

Brand is the core symbol of agricultural competitiveness, an important engine of modern agriculture, and a key support for rural revitalization. In recent years, Qiao Guanzhen has made full use of the brand influence and driving force of "volcanic farmers", and integrates resources in the jurisdiction multi -channel. At present, the whole town has certified 45 "three products and one standard", cultivated 8 agricultural trademarks, and at the same time grasped. Living in the "Internet+" new opportunities, broaden the promotion channels, and strive to achieve the development of industrial development with brand creation. Wang Shiyong, director of the Qiao Guan Town Agricultural Comprehensive Service Center, said, "In the next step, we will give full play to the advantages of the party committee of the area, further coordinate various resource elements of volcanic agricultural industry areas, lead the village integration and development, and accelerate the cultivation For the new products of the name Youte, formulate the "one village, one product" development plan, implement centralized planting and intensive and large -scale operations, promote the development of the town's agricultural industry towards large -scale, standardized, and branding, and finally realize the double income of village collectives and farmers. "

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