Take the local soil into the "new farmers" for eight hours

Lear reporter Chen Tianxu

Lianxin Town, a small town in Zhongxin Town, Zengcheng District, Guangzhou (hereinafter referred to as the "small town"), is a small town of the rural revitalization youth CEO cultivation · Bee Plan (hereinafter referred to as the "Bee Plan"). This small town positioned as an agricultural science and technology industrial park ushered in the bee plan two weeks ago. The development of the town adds a touch of bright colors.

Bee is planning to focus on the revitalization of rural young talents, and aims to cultivate a group of emotional and enthusiastic young talents for the countryside. Taking them as "seeds", they lead more people to enter the countryside of rural construction and join the rural rejuvenation.

The town development planning design plan report meeting, entered rural field investigations, live training and practice ... This is the study content of students one day. Let's follow their footsteps, walk into the "new farmers" to cultivate the front line, and learn about the "little bees" together!

Feng Xuhui/Photo

10: 00-11: 00 am

Painted blueprints: Youth Plan helps rural rejuvenation

At 10 am, the trainees gathered in the conference room of the office area of ​​the town, waiting for a report to the upcoming plan.

The theme of the day was design planning around the development of the town. The reports of the students are divided into two sections of the landscape design and e -commerce of the park. They have condensed their collisions in the past few days. It is also the first inspection of the trainees of the trainees during this time. How to grasp the construction of rural brands? How to pay attention to the pain points of farmers' needs? The discussion of the students is quite enthusiastic.

He Haichao, born in 1996, is the oldest among the town students. Before participating in the bee plan, he had worked in the landscape design industry for nearly four years. The garden design scheme he brought is committed to beautifying the park and creating a unique IP image for the park. In his plan, the landscape memory point and the flow of people should be closely combined, and the vacant venue behind the planting area should also be fully used.

Zheng Zidong, who reports the e -commerce plan, is the youngest student in the town. Although he is only 21 years old, he has started entrepreneurship in the field of cross -border e -commerce on campus. In order to complete this plan, he and the team members walked into the farmers' homes in many villages to investigate, and inspected the current industrial chain of the agricultural product market. He hopes to introduce e -commerce models for local farmers to avoid agricultural products from encountering price increases in tedious sales channels.

Instructor Mao Jie, He Qingqian and others put forward their optimization opinions on their plans in the implementation session.

11: 00-12: 00 am

On -site survey: brand building and e -commerce to help farmers inject vitality to the countryside

The trainees followed several mentors and rushed to the hot high temperature to the village of about 15 minutes away from the town. The purpose of this trip was to investigate the local e -commerce model and the science science research route.

Under the leadership of the village committee members of the Qiyu Village, the bees planned to visit the local cultural atmosphere of the local cultural atmosphere of the local cultural atmosphere and the Guangzhou Museum of Geoporal Geological Museum.

Along the way, everyone also saw that the exterior walls of many buildings were full of murals, which not only promoted the traditional culture, but also showed the root of humanities and art in the countryside.

The construction of Yingxun Village in science science research has brought great inspiration to the design and propaganda of the park. Cai Qilin, who was born in art design, believes that the village of Qixian starts from his own characteristic resources, establishes a brand culture with science science research functions, and has made a design that connects the countryside and the city. This is what our town can learn in image design.

Subsequently, the students came to the villagers' homes who used e -commerce platforms to sell agricultural products to learn their experience in e -commerce operations.

According to the staff of the bee plan, setting up such a research activity actually has a deep -seated purpose, that is, he hopes that through the interaction between students and the surrounding villages, it will make good use of the similar location advantages to jointly develop the surrounding villages.

Feng Xuhui/Photo

14:00 pm: 00-18: 00

Platform live broadcast: New forms drive the new development of agricultural trade products

After a short lunch break, the students who returned to the town began live training and practice in the afternoon.

Wu Yuhui, general manager of 300 (Guangdong) Agricultural Technology Co., Ltd. is the mentor of the live broadcast course. Wu Yuhui told the students the importance of finding a drainage node and transferring regional products to corporate brands.

Subsequently, Wu Yuhui invited a trainee to go out outdoors for live broadcast practice of litchi seedlings. With the encouragement of the crowd, the talked and cheerful Zheng Zidong took the lead in trying. Before entering the camera, he did not be afraid of the field. He smiled and quickly integrated into the atmosphere of the live broadcast room with a "family".

The students introduced the varieties and prices of litchi to the audience in the live broadcast room under the afternoon exposure, and gradually adapted to the rhythm of the new media live broadcast in fast practice.

In the idea of ​​Wang Jianzhang's entrepreneurial experience in the new media industry, live broadcast and bringing goods are the only way for agricultural product promotion and town brand building, but he also has his own pursuit: "Although I want to do live broadcast, I actually actually do it, but I actually actually do it, but I actually actually do it, but I actually actually do it, but I actually actually do it, but I actually do n’t actually do it, but I actually do n’t actually do it. I don't want to do that kind of live broadcast -type live broadcast, if it can be better out of some cultural content like New Oriental Dong Yuhui. "In addition, he is also exploring the transmission of rural revitalization knowledge and small town by shooting short videos. The possibility of culture.

Feng Xuhui/Photo

"Bee" said

He Haichao: Use your feet to measure the native soil

"The design of rural landscapes needs to consider materials, use local conditions, and the adaptability of the overall style and rural culture. It should be in line with the operation of the operation." In his opinion, it takes time to do a good job of a rural designer. Settlement. Zheng Zidong: I want to engage in the work of agricultural direction

"It's really" wonderful "here!" Zheng Zidong's face was full of affinity smiles, and he had decided that he would enter the agricultural field in the future. Knowledge.

Wang Jianzheng: willing to go deep into the countryside

Wang Jianzheng believes that the related projects of rural revitalization are a good entrepreneurial direction, but entrepreneurs need to really take root in the countryside: "Need to have feelings, passion, and be willing to go deep inside the village, because this is not a day or two days. Can be completed. "

Cai Qilin: I want to nurture my hometown

He grew up in Qingping Town, Lianjiang City, Zhanjiang. "I am afraid that nothing can be done by the blood alone. I hope to learn to improve through different channels so that I can better give back to my hometown."

Mentor said

Chen Juntong: Leading talent

Chen Juntong is one of the sponsor of the bee plan project, and he also personally serves as a mentor in the project.

"Everyone here has grown. I often interview the students one -on -one. I have obvious feelings." She hopes to expand the employment and development channels of young talents through this plan. Original intention: "The demand of rural revitalization in talent is adapted to the huge employment pressure of youth."

"We treat the 50 students in the first phase as a seed and sow them on the ground. Even if only 5%of the seeds in the end will germinate on the land of rural rejuvenation, it is valuable The plan will be an evergreen program. As mentors, they will always adhere to here to teach students well.

Shang Dapeng: Only deep cultivation can open a pragmatic flower

The mentor Shang Dapeng said that rural culture and products have their own uniqueness. Although these "seeds" have come to the front line of the village and town, they still need to continue deep cultivation to make pragmatic flowers. "Here, as an agricultural demonstration base, future planting and supply and marketing activities will inevitably require young people to take over slowly." Shang Dapeng said that this is also the expectations of the mentors for young students.

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