When "study" meets "Song Yun"!2022 Fuyang Cultural Tourism (Hangzhou) promotion activity is officially held

Landscape is the "face value" of Fuyang, and humanities are the "temperament" of Fuyang. If you have the opportunity to contact Fuyang in depth, you are willing to first come to a bowl of salty Longmen beef bone, or go to the real scene of "Fuchun Mountain Residence" first to explore the beautiful scenery?

On June 17, the "Song Yun Fuyang · Fuchun Mountain Night" hosted by Fuyang District Culture and Radio and Television Tourism and Sports Bureau was held in Hangzhou. Liu Yufeng, a member of the party group and second -level inspector of the Hangzhou Culture, Radio, Film and Television Tourism Bureau, and Zhang Chunna, deputy secretary -general of the Zhejiang Travel Agency Association, attended the event. Zhang Peng, member of the Standing Committee of the Fuyang District Committee, the Minister of Propaganda, Jiang Jianjun, Secretary of the Party Committee and Director of the District Culture and Radio, Film and Television Tourism and Sports Bureau, representatives of townships and townships, representatives of research travel bases (camps), and representatives of tourism enterprises came to the scene to show the beauty display to Hangzhou citizens and tourists , Research Promotion, Fun Experience and other "Cultural Tourism Meal". From June 15th to June 19th, the unique cultural tourism experience exhibition of "Fuchun Mountain Residents" cultural tourism experience exhibition, with "Fuyang" attributes, food, cultural and creative goods, etc. The popularity at the scene ignited.

Unlock the "Fuchun Mountain Residence Tour" at Song Yun Cultural Station

Fuyang has a beautiful pastoral like landscape painting, has the temperament of "cultivating heir lives", and Song Yun culture has a deep new ancient city. As a real land and original land "Fuchun Mountain Residence Map", Fuyang Zhenggao level depicts the modern version of Fuchun Mountain Residence Map. At the scene of this event, the Song Yun Cultural Station was launched, allowing citizens of Hangzhou to unlock the "Fuchun Mountain Living Tour" at the doorstep.

The Fuyang Research Tourism Experience Zone at the scene attracted many parent -child families to come to check in. Li Wende, the person in charge of Zhuyuan Dazhuan, showed the paper of Fuyang Yuanshu to citizens and tourists, while telling the allusion of "Kyoto Champion Fuyang Paper, Ten Yuan Books Test a Scholar". Zhang Zixuan, a citizen of Hangzhou, took her daughter to experience the "Essence Edition" bamboo paper production course. She said that such a way of entertaining can make children more intuitively touch the culture and skills in the experience.

It is understood that "Song Yun Bamboo Paper Research" and "Museum Research Tour" are new research travel products launched by Fuyang Cultural Tourism. Tourists go to Fuyang to see the 36 main processes and full sets of production tools of the production process of handmade Yuanshu paper in Yuanshu Paper Culture Exhibition Hall, and make a piece of bamboo paper by themselves. "Song Paper Xinyun" course, experience the "one -stop" and "immersive" research journey.

In addition, the "net red" non -genetic inheritor Wen, who has 750,000 Douyin fans, also brought exquisite Fuyang oil paper umbrella. The special mountain cultivation of Fuyang characteristic mountains such as wine buns and Dongwu Mountain tofu skin is enthusiastically sought after by citizens of Hangzhou.

"The Fuyang Songyun Cultural Station we designed this time has both food promotion and beauty display. It has both characteristic experience and benefits." The wonderful night feels the characteristics of Fuyang. Fuyang Songyun Cultural Station is also set into ingenuity in the design. The appearance design is inspired by the lines of Fuchun Mountain. , Chuan Song Feng, taste Song Life.

"Cultural Tourism+Research" to build a new highland for industrial integration

Cross the thousands of years and space, travel "Dongpo Ancient Road" and "Dongwu Mountain Ancient Road", and deeply feel the charm of cultural relics and cultural treasures in Fuyang and Song Dynasty; make a piece of paper paper by personally, in the quaint skills of one, one stitch, and a line. The ingenuity of intangible cultural heritage; measured the red mark with the footsteps, touched the red culture with his fingertips, and explored the "Fuchun Red Seal" ... In recent years, Fuyang has focused on the advantages of local cultural tourism resources, through point -to -point construction, line promotion and other forms , Integrated and launched a series of unique research tourism routes, shouting the brand slogan of "Research Travel Fun Fuyang".

In order to further expand and enhance the source of the tourist tourist source of Fuyang, promote the development of research tourism, and establish a comprehensive research brand influence. At the event site, the Dongqiao Town Government of Fuyang District and Hangzhou Wufang Culture Development Co., Ltd., Longmen Town Government and Shenzhen Royfu Culture and Creative Co., Ltd. reached a strategic cooperation agreement respectively. The two parties will take multiple measures and promote the construction of local township research brands, promote the development of beautiful rural areas, and actively activate the rural economy.

"Dongqiao Town is located on the banks of Yanling Lake, which has a beautiful landscape. It has very rich landscape resources and has unique natural conditions for base construction. At present, we are actively building as the hometown of Chinese camps and Chinese research town. The ‘Wufang Life Aesthetic Cultural and Creative Research Base’, I believe that it can inject live water into the transformation and upgrade of the industrial transformation of Dongqiao Town, bringing vitality and vitality to the countryside. "The relevant person in charge of the Dongqiao Town Government of Fuyang District said.

At the event, Hangzhou Wildlife World and Xuhang Group, Xinjiang Sanios Institute and Hangzhou Science and Technology Vocational and Technical College, Fuyang District Culture, Radio and Television Tourism and Sports Bureau and Haoshi Education Group also conducted the signing ceremony of research travel projects. Song Yang, the founder of Haoshi Education Group, shared the research travel to the guests through the case.

"Fuyang has a long history and profound cultural heritage. We hope to actively explore and innovate research and education to make research travel more valuable, so as to" travel 'and' to learn ', provide children with more' visible, and touch ' Walking classroom. Create an industrial integration of new highlands with 'cultural tourism+research'. "The relevant person in charge of the Fuyang District Culture, Radio, Television Tourism and Sports Bureau said.

Multiple measures "attract customers and leave wealth" to activate the market

In order to further stimulate the enthusiasm of travel agencies to organize tourists to Fuyang tourism, to accelerate the drainage and boost consumption of people, Fuyang issued a new policy of "attracting customers and reserving". On the basis of the original policy, we will further encourage tourists outside the area to travel to Fuyang to travel. For the organizational recuperation team to travel to Fuyang (at least one toll scenic spot), the reward is given by 10 yuan per person, and the accommodation will be rewarded by 30 yuan per person. The charging scenic spot) will be rewarded at 5 yuan per person, and the accommodation will be rewarded by 30 yuan per person. The time limit for the award policy is from June to October 2022. At 19 o'clock that night, Fuyang District also issued a lottery consumer coupon for the masses in Hangzhou, with a distribution amount of 5 million yuan in the first round. Search for "Leyou Fuyang Consumption" in the Alipay search bar, and enter the Consumer Course of Fugu Fuyang Consumption Esplay. The consumer coupon receipt time is from 19:00 on June 17th to 19:00 on the evening of June 22. When you get it first, the use of it will last. Tickets for many scenic spots in Fuyang District, hotel homestays, hundreds of counties of hundreds of counties, research tourism, farmers' paradise and other types have participated in the full reduction of coupons to promote the consumption of the cultural tourism market, allowing the citizens of Hangzhou to expand the popularity of Fuyang tourism.

According to reports, the amount of consumer vouchers is 30 yuan, 50 yuan, and 100 yuan, respectively, divided into five types, of which A -level scenic spot coupons are reduced by 30 yuan, 50 yuan at over 100 yuan, and 100 yuan minus 100 yuan. The special attractions coupons, star hotels (hundred counties) coupons, boutique homestay vouchers, research tourism (farmland) coupons are all reduced by 30 yuan, 50 yuan minus 50 yuan, and 300 yuan minus 100 yuan. Wang Xueqin, the old Fuyang native of Hangzhou City, said, "Just take advantage of this wave of benefits to go to the major scenic spots in his hometown to revisit the mountains and rivers in his hometown, and look at the changes in his hometown."

High -quality development of characteristic IP empowerment of cultural tourism

The world is good landscape, and the ancient and modern push of Fuchun. The new brand image of Fuyang Cultural Tourism, which had attracted much attention before, unveiled the veil at the event site. Taking Fuchun Landscape as the background, with the trend and development direction of modern leisure concepts, the new brand image cleverly integrates the classical rhythm and sports leisure, conveying the concept of the new Fuchun Mountain Cultural Tourism experience.

According to reports, the new LOGO creation of Fuyang Cultural Tourism is inspired by the "Fuchun Mountain Residence Map", seizing elements such as the ups and downs, the Fuchun River water, and the small boat, which shows that the different mountains and the rich and the rich Chunjiang water reflect each other. Tourists are self -proliferated, mountain, water, and people's harmonious coexistence. The blue -green hue shows the artistic conception of "Spring River Water Green Life" in Bai Juyi's verse, elegant and beautiful.

At the event site, the new cartoon IP image "Fuya" and "Xiao Fuchun" were loved by citizens and tourists. "Fu Yaya is a little yellow duck from" Fuchun Mountain Residence ". It has entered the green eyes of Huang Gongwang, adding a fun to the eternal paintings. At this moment and the future, it will accompany you all walking around Fuchun landscape leads the trend of Fuyang Cultural Tourism; Xiao Fuchun is a classic boy born in Fuyang and grows in Fuyang. Following Xiao Fuchun, we can cross the long river of time. The road of Tang Shi, the Paper Printing Workshop of the Song Dynasty, the style of Huang Gongwang's sketch, the bloody passion of the modern Yu Dafu ... "Jiang Jianjun, secretary of the party committee and director of the Fuyang District Culture, Radio, Television Tourism and Sports Bureau, vividly introduced the story of the new cartoon IP image. Hangzhou citizens are invited to visit Fuyang to visit beautiful landscapes and experience Fuchun culture.

It is understood that next, Fuyang will integrate the new brand image of the new brand into the literary and cultural creative gifts. In addition, the Fuyang Cultural Tourism Guide will be launched e -books, short videos and other contents, so that more people will understand Fuyang and enter Fuyang, and further start the brand of "Fuchun Mountain Residence, Leisure and Fuyang", helping the high -quality development of cultural tourism.

Attachment: Fuyang characteristic research tourism line

1. Fu Chunshanju Parent -Child Natural Studies

Line recommendation: Hangzhou Wildlife World → Huanggongwang's secluding place → Silkworm Baobao Paradise → Fuchun Taoyuan → Hangzhou (International) Youth Cave Bridge Camp → Juvenile Army (Fuyang) National Defense Education Training Camp

Hangzhou Wildlife World (AAAA)

Fuchun Taoyuan (AAAA)

2. Fuchun Mountain Juju Quality Expansion Studies

Route recommendation: The victory of the Anti -Japanese War of the Zhejiang Dowager Memorial Hall → Weapon Equipment Experience Camp → Wolf Group Safety Education Base → Fuyang Museum → Longmen Ancient Town Aesthetic Education Experience → Shangguan badminton racket production research → Fuyang "traffic basket" research → Xinjiang food culture

3. Fuchun Mountain Residence Song Yun Bamboo Paper Research

Line recommendation: Fuyang Yuanshu Paper Culture Exhibition Hall → Longxinba → Datong Village Fuyang Bamboo Paper Production Skills Experience → Fulun Ecological Dental Paper Experience → Sizhou Paper Workshop Site → Yangpi Lake → Huabao Zhai Ancient Books Printing Experience

Fuyang bamboo paper production skills (national non -heritage project)

4. Fuchun Mountain Juggang Boutique Ancient Road Studies

A. Dongpo Ancient Road

Line recommendation: The Yin Line is engraved with Buddha → 庵 线 线 线 → → Tianyun Temple → Yaoxing Temple → Guangfu Temple → New Ancient City

B. Dongwu Mountain Ancient Road

Line recommendation: Dongwu Mountain Village → Sizhou Paper Workshop Site → Yangbi Lake → Laoshan → Enbo Bridge

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