Jiangsu Cultural Industry Restarts and has a new potential energy plus "number" to move forward

Since the beginning of this year, under the leadership of the provincial competitiveness of the cultural industry and the "three axis and one circle" spatial layout, the cultural industry development of our province has ushered in a period of strategic opportunities. According to the feedback data of the National Bureau of Statistics' network direct reporting platform, in the first half of this year, 9601 culture and related industrial enterprises above designated size and related industrial enterprises (hereinafter referred to as "cultural enterprises") were achieved, achieving operating income of 595.76 billion yuan, an increase of 3.5%over the previous year, the growth rate of the growth rate, the growth rate 3.2 percentage points higher than the national average. At the same time, the rapid growth of market entities, more coordinated regional development, and sufficient trend of the new type of industry ... The development of the cultural industry in our province has glowed with new weather, new vitality, and full of space and imagination in the future.

Photo Visual Jiangsu Network Pictures

"Digital reading" development:

The market entity presents "full of vitality"

As a "vitality factor" and power carrier, the market subject "Qingshan is always in and vitality" can the cultural industry be stable and far away. From the perspective of data, in the first half of the year, the market subject of cultural enterprises in our province was obvious, and the number of cultural manufacturing industries, zero -industries, and cultural service industries all achieved double -digit growth.

The data shows that there are currently 1488 Jingzheng cultural enterprises in Jiangsu, an increase of 18.3%. From the perspective of the industry, 550 cultural manufacturing industries, an increase of 21.5%, 525 cultural approval industries, an increase of 33.5%. There are 9 large -scale cultural enterprises and 43 medium -sized cultural enterprises, an increase of 3.6%and 3.9%respectively; the number of small and micro -cultural enterprises has increased. Among them, there are 1004 small cultural enterprises and 432 micro -cultural enterprises, an increase of 18.2%and 34.1%, respectively.

Business income is where the source of sustainable development of the enterprise is. In the first half of this year, the production and operation of cultural enterprises in our province was generally stable. Among the nine industries in cultural and related industries, the two industries of cultural investment and operation, news information services continued the rapid growth in the first quarter, which was 19.4%and 14.6 from the same period last year, respectively. %; Content creation production, cultural equipment production, cultural communication channels, cultural assisted production and intermediary services, cultural consumer terminal production, creative design services, the operating income of 6 industries continued to maintain a steady growth, an increase of 6.5%and 5.4%over the same period last year, respectively , 3.1%, 2.3%, 2.2%, 0.2%.

The stable operation of the market helps the stable supply of employment positions. In the first half of this year, the cultural industry in our province absorbed steadily employment, and made positive contributions to the stability of employment and benefiting people's livelihood. At present, there are 1.054 million provincial cultural enterprises, an increase of 3.9%. From the perspective of enterprise scale, large and medium -sized cultural enterprises have absorbed 666,000 employment to maintain stable employees; small cultural enterprises absorb 368,000 employment, an increase of 15.2%over the previous year, and the employment and growth rate are higher.

"Ecological" insight:

Regional and business formats realize "coordination"

At the province's high -quality development and promotion conference in the province, the provincial leaders made important instructions that "adherence to innovation -driven, scientific and technological empowerment, integrated development, and regional coordination", "coordinate the transformation and upgrading of traditional formats and the development of new formats." The "three -axis and one circle" space blueprint drawn by the province aims to promote the cultural industry and the national strategy and major deployment of the same frequency, and deepen regional linkage, complementary advantages, and coordinated development.

In the first half of this year, the cultural industry in our province moved towards the regional development, and the traditional new format was made into the "target". In terms of division, the cultural enterprises of the five cities in southern Jiangsu achieved operating income of 440.32 billion yuan, accounting for 75.6%of the province's cultural industry, and it is an important support for the development of the cultural industry in our province. Suzhong and northern Jiangsu cultural enterprises have achieved operating income of 12.7%and 10.8%compared with the same period last year, respectively, and the role of promoting the development of the cultural industry in our province has increased. Looking at the districts and cities, Lianyungang, Yancheng, Taizhou, and Yangzhou 4 cities have increased operating income by more than 10.0%over the same period last year, and the growth rate is faster.

It is firmly enhanced by the supporting role of "numbers" as engine and "wisdom". Represented by digital publishing and intelligent cultural equipment manufacturing. In the first half of this year, 16 industrial small categories with more obvious cultural formats realized operating income of 147.53 billion yuan, an increase of 6.5%over the same period last year. The growth rate was faster than the average cultural enterprise average. The level is 3.1 percentage points; the proportion of operating income of cultural enterprises is 24.8%. Among them, digital publishing, Internet games, and Internet information services have a rapid growth rate of small types of industry small categories, reaching 76.4%, 57.8%, and 21.7%, respectively.

"Trend" research judgment:

Add "Number" forward to open the leap space

Affected by factors such as changes in complex environmental changes at home and abroad, rising corporate operating costs, and rising raw material prices, the profitability of some cultural enterprises in our province, and the cultural leisure and entertainment industry needs to be recovered. Industry experts said that on the one hand, "a decision" measures such as policy support and financing support should make the "pressure reduction valve" of enterprises and stabilize the "basic market" of the cultural industry; on the other hand "Digital wings" give the industry "jumping for potential".

Due to the promotion of difficulties in the difficulties, it is "solidarity" for the majority of market players. It is necessary to further build the role of the "cockpit stone" of the head enterprise, closely track the quality of the existing top 100 companies in the cultural industry, analyze the reasons for key enterprises with revenue, and help key enterprises upward with "one enterprise, one policy" Good development; at the same time, we must give full play to the advantages of the province's cultural industry regional, increase the introduction of large cultural enterprises, and consolidate the "chassis" of the cultural industry. For small and medium -sized enterprises with a wide range of faces, it is necessary to accurately understand the actual difficulties and problems of cultural enterprises in a timely manner, focus on tax cuts and fees, reduce operating costs, and effectively alleviate the problems of high corporate costs and high operating pressure, ensure the cultural industry industry industry industry Personnel employment positions promote the sustainable and healthy development of the cultural industry. Standing the digital economy "windplace", the cultural industry of our province must consolidate the core competitiveness, and digitalization is "key incremental". It is necessary to make full use of the digital economic policy dividends, and encourage cultural enterprises to use digital technologies such as 5G, AR, VR, to create a "hotspot of virtual economic and cultural consumption"; make good use of the Internet culture consumer market, guide offline cultural enterprises to innovate online cultural activities; build Cultural consumption platform, create a new scene of cultural consumption, guide residents' cultural consumption needs from offline to online, and improve the scale and quality of cultural consumption.

It was not stopped in the middle of the mountain. Striving for the "pioneer army" that builds a pioneering zone of a socialist cultural power, the cultural industry in our province "assembles and sets off", has the fullness of "over one mountain and one peak", has the spirit of regional collaboration and industrial linkage. When I do n’t treat me, you will chase me the “counting” pace, and the development of the cultural industry in our province will definitely cross the danger and reach Hongyuan's future.

(Cultural Industry Weekly reporter Zhang Donghai)

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