Guanlan 丨 Looking forward to "Live Live" squeezing out unprofessional anchors

On the afternoon of August 22, the live broadcast of the "Stay away from the Pension Fraud Trap to Keep the Pension Cooking 'Capital Bag" live broadcast organized by the People's Court of Press and Media. , Kuaishou number, as well as a number of platforms such as the Tianping Sunshine APP. The live broadcast is the first live broadcast of the "Expiring Pension Fraud" series of live broadcasts planned by the People's Court of Journalism Media. (August 25 "People's Court News")

Investment and wealth management fraud is the most common form in the case of elderly fraud cases. What are the types of investment wealth management pension frauds? How deep is the "house -care" routine? What are the identification of the alert to collectible fraud? In this "judge live broadcast", well -known judges conducted detailed interpretation of the typical cases handled by the combination of laws and regulations. Such a "judge live broadcast" is not only easy to understand, but also the legal interpretation.

The "Live Live" is actually a "professional interpretation" and "authoritative statement" about legal issues. It has guiding significance for legal issues involved. Such a professional network live broadcast not only spread legal knowledge, but also closes the distance between the law and the masses, enhances the ability of public risk prevention and identification, and improves the legal system of the general public.

In recent years, webcasting has entered the lives of the people more widely and deeply, and has become a carrier of "life cannot be separated." On July 26, a well -known domestic third -party data institution released the "2022 China Mobile Internet Half -year Report", which took stock of the overall market characteristics of China's mobile Internet development in the first half of 2022 and the summary of typical industry development. Data show that the Internet deeply integrates into people's daily lives, and mobile netizens have maintained steadily as a whole. In the first half of the year, due to the impact of social environment, the size of netizens has grown rapidly. As of the end of June, it reached 1.19 billion, a net increase of 9.03 million.

Affected by the migration of video users from "horizontal screens" to "vertical screens", there are more and more video production and video live broadcasts. However, we also found such a problem. Although there are more videos and more live broadcasts, there are not many "professional people do professional things". Some live broadcasters are often not "industry people". There are many fans in their live broadcast rooms, but they say "unprofessional words". For example, some people explain health knowledge, and their contents are listening; some people explain legal knowledge, but not even legal workers; some people explain how to fill in volunteers. In fact, he has never even went to university. The more "unprofessional anchors" in this way, the more fans in the live broadcast room, the greater the harm of spreading. If it is not positive, these chaos will disrupt the order of the online live broadcast industry and hinder its sustainable and healthy development.

Web live broadcasts are hot, and we need to let professionals do professional things. Just like this "Judge Live", because of the knowledge of the knowledge of their spread, the people can use it and can be used correctly, which has been well received by the majority of the elderly. The surgery industry has special attacks, and professionals are more convincing. Moreover, under the endorsement of legal compliance platforms, practitioners in related professional fields can also have a new channel for popularization and marketing. Therefore, we need more "professional", such as "doctor live broadcast", "teacher live broadcast", "lawyer live broadcast" and so on. Only more "professional live broadcasts" can the wrong knowledge of "rumors pass" and promote the development of network live broadcasts. (Guo Yuanpeng)

Edit: Zhang Yu

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