The home industry will enter a new stage of high -quality development

The home industry will enter a new stage of high -quality development. Recently, the four departments and other departments of the Ministry of Industry and Information Technology jointly issued the "Program for Promoting High -quality Development Action of the Home Industry". The "Plan" proposes that the future development goal of the home industry is that by 2025, the home industry's innovation capacity has increased significantly, and the supply of high -quality products has increased significantly. It has initially formed a higher level of virtuous circulation of supply creative demand and demand traction supply. In addition, about 50 well -known brands and 10 home ecological brands will be cultivated in the home industry, a number of excellent products will be promoted, 500 smart home experience centers will be established, 15 high -level characteristic industrial clusters will be cultivated Consumption.

The release of the "Plan" will plan a high -quality development path for the home industry from various aspects such as development goals, key tasks, and organizational implementation.

Home is an important people's livelihood industry

The "Plan" pointed out that the home industry covers household electrical appliances, furniture, hardware products, lighting appliances and other industries. It is an important people's livelihood industry and an important carrier to meet the needs of the people's good life. In recent years, with the promotion of consumption upgrades and technological progress, the quality and efficiency of the development of the home industry has steadily improved, showing the development trend of integration, intelligence, health, and green development, but also faces insufficient innovation leadership in key industries, the level of fine quality is not high, and the level of fine quality is not high. Inadequate development and other issues, the demand for home consumption is still yet to be stimulated and released.

The "Plan" proposes that the high -quality development goal of the home industry is that by 2025, the home industry's innovation capacity has increased significantly, and the supply of high -quality products has increased significantly. It has initially formed a higher level of virtuous circulation of supply creative demand and demand traction supply. Cultivate innovation platforms such as manufacturing innovation centers and digital transformation promotion centers such as household appliances, lighting appliances and other industries. The level of integration of the two transformation of key industries has reached 65%, and a number of 5G full -connected factories, intelligent manufacturing demonstration factories and excellent application scenarios are cultivated. The proportion of personalized customization such as reverse customization, whole house customization, and scenario -oriented integration customization has steadily increased. The supply of green, intelligent, and healthy products has increased significantly, and new formats such as smart homes have accelerated the development. Cultivate about 50 well -known brands and 10 home ecological brands in the home industry, promote a number of excellent products, establish 500 smart home experience centers, cultivate 15 high -level characteristic industrial clusters, and promote the quality of home brand quality with high quality.

Five key tasks in industry development

The "Plan" proposes the five major tasks of the high -quality development of the home industry. The first is to consolidate the industrial foundation and enhance the development momentum. Including accelerating technological breakthroughs and improvement of design capabilities. Support the establishment of manufacturing innovation centers for smart home and key home furnishing industry, promote the construction of a national, regional and industrial -grade industrial Internet digital transformation promotion centers, industrial technology basic public service platforms, and provide standards for the home industry's intelligent technology breakthrough and design capacity improvement, standards, and the improvement of design capabilities. Measurement, certification recognition, inspection and testing, test verification, evaluation diagnosis, industrial information, intellectual property rights, results transformation, talent training, application promotion and other industrial technical basic public services; accelerate the interconnection and integration of standards and integration of standards. Accelerate the construction of the standard system in the smart home field, carry out the basic standard research and standard application demonstrations of the interaction of the device interconnection to the interaction of the scene to promote industrial mutual trust, interconnection, and interoperability development; promote the improvement of the quality of home products and services. Strengthen the comparison of key products such as smart home appliances, green furniture, and smart lighting with the quality of international high -quality products, support enterprises aiming at advanced benchmarks for technical transformation, and improve product quality.

The second is to accelerate digital green transformation to promote quality and efficiency. Including deepening the digitalization of industrial, in -depth promotion of new models and new formats, and vigorously promoting green manufacturing.

The third is to promote training and educating strong education and consolidation and enhancement of industrial competitiveness. Including strengthening high -quality enterprise demonstration leadership. Strengthen tracking services and guidance support, cultivate a "chain owner" enterprise with strong core competitiveness and leading role; promote the upgrading of industrial clusters. Guide localities to formulate industrial cluster development policies and supporting measures in accordance with the advantages of industrial foundation and characteristics, and to formulate industrial cluster development policies and supporting measures; enhance brand influence. Continue to promote the construction of key industries, and guide enterprises to strengthen brand planning and publicity.

The fourth is to expand high -quality supply and improve the supply structure adaptability. Increase the supply of healthy intelligent green products. Preparation and release of upgrading and innovative consumer goods guidelines, with intelligence, green, healthy, and safe -oriented, deeply dig the potential market, segmented areas, refine varieties, expand market supply, and strengthen consumer guidance; cultivate smart home ecology. Support enterprises to use convenient, safe and comfortable home environmental needs. Based on the intelligent application of the product, it integrates rich scenarios and individual needs to expand the experience and value -added services of clothing, food, housing, learning, entertainment, health, and nourishment.

Fifth, increase application promotion and release home consumption potential. Including the implementation of home product promotion operations. Promote the formation of government, associations, enterprises, e -commerce platforms and other parties to participate in coordinated consumption linkage mechanisms; promote green smart home products to go to the countryside.

Strengthen organization implementation

The "Plan" pointed out that the establishment of departments, local, and industry organizations participating in work mechanisms to jointly promote the high -quality development of the home industry.All localities should combine their own conditions and characteristics, study and propose specific work plans, clarify goals, tasks and measures, and implement the plan to implement the plan.Relevant industry organizations should focus on the needs of consumption upgrade, strengthen the research of industrial development trends, organize activities such as technological achievements, brand evaluation and product promotion activities, and timely release industry development reports.All departments should strengthen the guidance of local and industry associations, summarize and promote typical experiences and cases of home industry innovation and development, solve problems encountered in development, and ensure the smooth realization of development goals.Text | Photo Reporter Lu Jun

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