"Meteorological+Tourism" Integrate and developing logical system and path measures

Today, with the rapid development of science and technology, more and more meteorological resources are recognized and discovered by humans, and they are directly transformed into new types of tourism productive forces. Meteorological resources are new strategic resources for tourism development. "Meteorological+tourism" is becoming the most active and most active new field of meteorological resource utilization and meteorological service innovation. One of the new development directions of rich vitality.

In the opening ceremony of the Beijing Winter Olympics in 2022, through a snowflake and twenty -four solar terms, the unique charm of traditional Chinese meteorological culture was stunned with modern technology; Show the significant results of meteorological technology innovation. In April 2022, the State Council issued the "Outline of Meteorological High-quality Development (2022-2035)", which clearly proposed to improve the level of high-quality development of the meteorological service economy and implement the "meteorological+" empowerment operation. "Meteorological+Tourism" is becoming the most active and most active new field of meteorological resource utilization and meteorological service innovation, and has become one of the fastest and most vibrant new development directions in the tourism economy in various places. To this end, the China Meteorological Administration has established a key scientific research key project "National Tourism Meteorological Service Development Plan". This article is a research results.

1. The logical relationship of "meteorological+tourism" integration and development

Tourism is the process of temporarily leaving the "usual living environment", returning to the natural ecological environment in a different place, or visiting the space flow. In the process, there are at least three inseparable relationships between meteorological and tourism activities and tourism economy.

First, there is a natural coupling relationship with tourism and weather. The natural weather beauty and warm and comfortable climate environment are undoubtedly an important foundation for the existence and development of local tourism. In particular, there is a synchronous coordination relationship between the human climate comfort index and the number of tourists, reflecting the high sensitivity and synergy of meteorological and tourism. The climate change has more negative impacts on the tourism industry. The most direct and serious negative impact is mainly the multiple, strong hair, wide hair, and concurrency of extreme weather events, which can easily cause tourists to danger to life and bring varying degrees to the tourism economy to varying degrees Risk loss.

The second is that meteorological resources are not only foundation tourism resources, but also strategic tourism resources. Meteorological resources are general names of meteorological factors or weather phenomena used as productive forces in the production process of social material wealth. Meteorological resources that can be used and created by the tourism industry are mainly divided into climate and environmental resources, weather landscape resources and human meteorological resources. Today, with the rapid development of science and technology, more and more meteorological resources are recognized and discovered by humans, and they are directly transformed into new types of tourism productive forces. Meteorological resources are new strategic resources for tourism development. In the era of traditional tourism tourism, the development and utilization of weather landscape resources is highly recognizable, and it is usually a type of meteorological tourism resources that are the first to develop and utilize tourism destinations. With the rapid rise of the needs of leisure and vacation, recuperation tourism, summer heat avoidance, cold and snow tourism, etc., it is not only the basis for the gestation of the excellent ecological environment of tourist destinations, but also to promote the purpose of traveling for tourism destinations. The strategic resources of the transformation and upgrading of the local tourism industry are prominent resource value for the development of the tourism industry in innovation and attracting high -quality tourism talents.

Third, the development of the mass tourism market requires the deep integration of meteorological and tourism and two -way empowerment. The mass tourism market shows new features such as the diversification of consumer entities, the diversification of consumer products, the quality of consumer experience, the full -time consumption space, and the full time of consumption space. The destination accelerates the deep integration and two -way empowerment of the "comprehensive, full -time and space, whole process, full element, and overall field" of meteorological and tourism. Among them, "comprehensive" refers to the comprehensive integration and expansion, innovation and optimization of meteorological and tourism in terms of resources, factors, functions, formats, products, technology, operation models, and management system mechanisms. "All -time and space" refers to the trajectory of the tourist destination around the tourist's high -frequency activity. According to the overlap of time and space in meteorological tourism resources and tourism activities, the resources of all -space, all -weather, and throughout the year Tourism fusion product system. "The whole process" refers to the full tourist activities of leaving and returning to the "usual environment" around tourists, providing information and emergencies such as the weather and regional information and regional information and regional information of the tourist destinations, the weather of the tourist destination, the scene of the scene of the scene, the emergence of the characteristic weather landscape Meteorological services such as disaster weather forecasting early warning. "Full Element" refers to the fusion of meteorological tourism resource elements and other tourism resources, meteorological service elements and tourism service elements, meteorological product elements, tourism,,, shopping, travel, travel, purchase, shopping, entertainment, and other products, which produce new functions and new uses. "The entire field" refers to the fields of meteorological, tourism and its related industries and industries, and carried out collaborative integration, innovation institutional mechanism and management around the ecology, production, life, business, livelihood and life systems in tourism economy, innovation, mechanisms and management in the tourism economy. Operation mode, generate integration and synergy.

Second, the system framework of "meteorological+tourism" integration and development

The "Meteorological+Tourism" integration system mainly has seven aspects of implementation paths. It can be vividly summarized as the seven -color rainbow model, just like the rainbow intertwined and drawn a beautiful colorful weather tourism world.

The first is the high -quality development of the tourism industry to empower the tourism industry. Weather landscape is the most changeable, most magical feature, and the most natural wonders that allow tourists to encounter, such as the sunrise of the clouds of Huangshan, the mirage of Penglai, the Golden Ding Buddha in Mount Emei, the fog of Jilin, the " The mirror of the sky, the "blue tears" in Pingtan, Fujian, and the meteor shower of Ganzi, Sichuan, etc., the meteorological spectacle has become increasingly becoming the core attraction of tourism photography, camping, cycling, self -driving tour, and scientific research. Second, the climate environment enables the high -quality development of new formats such as summer and cold and ecological recreation tourism. The warm and comfortable climate environment is the most basic condition for developing leisure and vacation. The temperature is an important factor affecting the appropriateness of tourism and the flow of tourism. Climate comfort is a direct factor affecting the time and spatial distribution of tourist passenger. The attractiveness and competitiveness of the ground.

Third, the ecological and environmental value of ecological meteorological products enables tourist destinations. Meteorological resources are an important part of directly participating in the operation of the earth's ecosystem. For example, the four seasons of the meteorological ecology are affected by factors such as light, heat, water, and wind, creating colorful waiting landscapes in different regions, and providing background colors for different types of tourism activities such as flower viewing, red leaves, colorful forests and picking. Support, directly expand the time and space value of travel.

Fourth, humanistic meteorological empowerment cultural tourism integrates high -quality development. my country has accumulated a Chinese meteorological culture in the history of agricultural production, such as the twenty -four solar terms. This is the time knowledge system formed by the Chinese people's observation of the Sun anniversary movement, which contains a rich wisdom of production and life. Twenty -four solar terms were included in the List of Human Intangible Cultural Heritage of UNESCO in 2016, showing the unique charm of traditional Chinese meteorological culture at the opening ceremony of the Beijing Winter Olympics in 2022. In Chinese Tang poems and various literary works, naturally changing weather and culture can be seen everywhere; festivals, folklore, architecture, and clothing in various places are all affected by the climate and environment.

Fifth, all kinds of meteorological brands empower regional tourism and industrial development. China Meteorological Administration, China Meteorological Service Association and other brand creation activities such as China Natural Oxygen Bar, National Meteorological Park, China Climate Good Products, China Climate Livable City, Summer Tourist Destinations, etc. The development of tourism in various places is attracting passenger flow and enhancing brands. Effects, enhanced the competitiveness of the tourism market, and expanded the product market have played a positive role.

Sixth, meteorological technology equipment and supplies and green energy can empower the high -quality development of tourism. Meteorological and environmental monitoring instruments, oxygen equipment and characteristic weather landscapes, waiting landscapes such as oxygen equipment, oxygen equipment and characteristic weather landscapes such as negative oxygen ions and meteorological factor will greatly enrich new and new services for meteorological tourism; Meteorological resources such as wind and other meteorological resources, in order to meet the area of ​​green energy production such as photovoltaic power generation, hydropower, wind power generation, create new landscapes and new industrial tourism and new products and new products, and enrich the supply system of tourist destinations.

Seventh, meteorological services empower the high -quality development of tourism. Meteorological services are an important guarantee for tourists to be safe, healthy, convenient, comfortable, comfortable and comfortable. It is an important foundation for supporting the high -quality development of tourism. Meteorological information has become a necessary service information for public tourism, and it has become an important scientific basis for the tourism management department to prevent meteorological disasters and make emergency decisions. The tourism industry is a comprehensive industry that involves a wide range of, strong associations and high marketization. The demand and supply system are diverse, and the diversified needs of meteorological services are becoming more and more prominent. The dependence of information services is becoming more and more strong.近年来，在旅游多样化、个性化、特色化需求拉动下，形成了康养舒适指数、温湿指数、风效指数、紫外线指数、穿衣指数、洗车指数、室外活动适宜指数、钓鱼指数、 Cold index, allergies, negative oxygen ion content, excellent air index, climate comfort index, flower viewing index and various meteorological landscape, appropriate period forecast and other meteorological services, show the high demand for meteorological and tourism integration, strong demand, strong demand, strong Activity.

3. The key task of "meteorological+tourism" integration and development

The "Fourteenth Five -Year Plan" released in 2021, which was released in the "Fourteenth Five -Year Plan", proposed the fundamental purpose to meet the needs of the people's increasingly growing life. As a guiding ideology, it takes the strengthening of climate resource development and utilization and protection, the development of tourism weather services, and improving the ability of meteorological disaster prevention and mitigation. The "Fourteenth Five -Year Plan for National Meteorological Development" proposes the three major battles of the "Fourteenth Five -Year Plan" meteorological development, namely numerical forecasting, "weather+" empowering operations, meteorological big data and artificial intelligence applications. Tourism security system. In April 2022, the "Outline of Meteorological High-quality Development (2022-2035)" issued by the State Council further emphasized that it is necessary to strengthen the integrated development of meteorological and tourism.

At present, Volkswagen's thirst for the excellent climate ecological environment is more intense, and the impact of climate change on tourism has also risen from academic levels to international organizations or national major action plans. Especially under the current strategic deployment of China's carbon peak carbon neutrality and target, the deep integration between meteorological and tourism is bursting a huge linkage effect, and its development prospects are broad. In 2018, the "Guiding Opinions of the General Office of the State Council on Promoting the Development of Tourism of the Global" proposed that it is necessary to promote the integration and development of industries such as tourism and meteorology, develop and build natural oxygen bars, meteorological parks and other products, vigorously develop summer -avoiding and cold tourism products, promote the construction of a group of summer heat avoidance products Avoiding cold vacation destinations. Promoting the integration and development of "meteorological+tourism", on the one hand, the value of innovative meteorological ecological products, on the other hand, the innovative meteorological tourism service system. There are six main aspects of its key tasks: First, to further improve the tourism meteorological public service system to ensure the health and safety of tourists' lives and travel safely. Establish a modern tourism weather service system with digital, professionalism, systemization, wisdom, openness, openness, and inclusive sharing. Innovate and expand the weather emergency protection services and major tourism weather services of public health events.

The second is to continue to promote the creation of "weather+tourism" key brands. Continue to promote the establishment of national meteorological parks, China Natural Oxygen Bar, China Climate Livable City, Summer Tourist Destination, Cold Tourist Destination, National Climate Sign Brand, etc., create a multi -level and multi -type meteorological tourism brand system, expand brand size and influence , Consultation, Destination, and improve brand quality and comprehensive benefits.

The third is to innovate the system and mechanism model to build a high -quality weather service system for tourism. Keep close to the needs of high -quality tourism and explore customized personalized personalized tourism weather services based on various tourists and tourism scenarios. Make full use of the new generation of information technology to innovate tourism weather services, give birth to new models and new models, improve the refined and intelligent tourism weather services, improve the tourism experience and promote high -quality tourism development.

The fourth is to accelerate the cultivation of "meteorological+tourism" industrial clusters that integrate and develop. Accelerate the cultivation of the "Meteorological+Tourism" modern industrial system, focusing on the cultivation of six major industrial clusters: avoiding summer and cold natural oxygen bar and other recreational tourism industry clusters, tourism -related meteorological service industry clusters, ice and snow tourism industry clusters, "good climatic products" industrial cluster, Related technology equipment and supplies industrial clusters, meteorological culture and technology creative industrial clusters for tourism weather services.

The fifth is to build a guarantee system for leading coordination mechanisms, investment mechanisms, and regulatory and policy standards for the integration and development of "meteorological+tourism". Strengthen the overall overall leadership organization, promote the coordinated development of tourism weather services in various areas and regions at all levels, form a strong joint effort, and increase and implement financial investment at all levels. Establish and improve relevant laws and regulations, assessment and evaluation mechanisms, and build a "meteorological+tourism" modern governance system with standardized and coordinated development.

Sixth, to build a science and education support system for the integration and development of "meteorological+tourism". Strengthen cross -integration research, institutional platforms, talent training, scientific and technological innovation, promote the construction of the collaborative innovation system, and build a "meteorological+tourism" open and coordinated scientific and technological innovation system.

Fourth, deepen promotion of countermeasures for the integration of "meteorological+tourism"

my country's "meteorological+tourism" integration and development has achieved rapid development, becoming one of the most active areas of meteorological resource development and utilization and meteorological service innovation. Develop hotspot. However, there is also a lack of the top -level design and overall planning of the system, and the inherent logic, mechanism path, and basic laws of the integration of "meteorological+tourism" are also lacking in system research. Various "meteorological+tourism" brands are still relatively small and overall influence. Insufficient, the tourism utilization of various meteorological and climate resources is not enough. The "meteorological+tourism" service system mechanism and service model also need to reform and innovate. Insufficient talent education support, "meteorological+tourism" inadequate depth, most of the development of meteorological tourism resources is still in a shallow level, social investment and financing lack policy guidance, and the integration industrial system has not yet been formed.

In response to the problems of the development of meteorological and tourism integration, the opportunities, development focus, and direction, based on the existing integration and development, it is recommended to promote the integration and development of the two from the following aspects, so as to better use the high -quality development of weather to tourism on tourism on tourism. Support guarantee effect.

First, relevant departments jointly studied and compiled the development planning and policies of the integration of "meteorological+tourism". Prepare the national "meteorological+tourism" integration development plan, introduce opinions to promote the development of "meteorological+tourism", increase the special investment of central and governments at all levels of the construction of public services for tourism weather, implement a series of integrated development projects, and introduce major measures. Encourage provincial, districts and municipalities to compile the development planning and implementation plan for meteorological and tourism integration. Encourage the national and regional meteorological (climate) tourism resource census to further find out the "weather+tourism" integration to develop the bottom of the family.

The second is to reform the system and mechanism, strengthen the construction of regulations and standards, and innovate the tourism weather service model. Improve the co -construction and sharing mechanism of meteorological data resources, and build a tourism meteorological service cloud platform and cloud ecology that connects and opens and share shared. Improve relevant laws and regulations, standards, and technical specifications of various meteorological data services. Strengthen the cooperation between meteorological and Internet platforms and build a professional and intelligent tourism weather service platform. Encourage guidance to the development of specialized tourism weather service enterprises, and provide personalized specialized customized tourism weather services. Encourage the support of insurance and rescue services such as tourism companies, rescue agencies, and tourism groups. The third is to support the construction of "meteorological+tourism" professional institutions and cross -research talent training. Support the construction of meteorological tourism social organizations and think tank platforms, and support the establishment of major projects of "meteorological+tourism". Establish projects in relevant national ministries and commissions to encourage and guide provincial and municipal and autonomous regions to establish related topics. Encourage qualified institutions and scientific research institutions to train tourism+graduate students.

The fourth is to increase social propaganda and training for the integration of tourism and meteorology. Encourage the support of authoritative media to organize publicity activities for the public. Selection and promotion of typical cases of "meteorological+tourism", typical cases of meteorological service tourism, and promoting experience and demonstration guidance. Support training courses for the integration and development of all kinds of weather and tourism, and improve the development level of cross -integration. Make full use of CCTV and TV station weather forecasting golden periods, and do a good job of "meteorological+tourism" integrating public welfare advertising promotion. (Author: Shi Peihua Huang Ping Sun Jian Wang Xin Yang Bin unit: Nankai University Modern Tourism Development Provincial Ministry of Ministry Construction Cooperation Innovation Center, Chengdu University of Information Technology, China Meteorological Tourism Development Research Institute, China Meteorological Service Association, Anhui Provincial Public Meteorological Service Center; Editor : Song Yuqiu)

- END -