From Huawei naked to opening a restaurant, Xi'an's returnees "good cards"?

Editor's note:

Once upon a time, entrepreneurship was still a male -led field. Women's entrepreneurial success and entrepreneurial results were not small in terms of success and entrepreneurial results.

At the moment, in the Chinese economic field, female entrepreneurs are emerging, and they are getting better and better. They either to pursue independence and respect, or to achieve self -worth and social value, or for economic financial freedom It became a powerful "her power" of entrepreneurial innovation in this era.

They are brave to compete in the fierce market, and believe that only real strength can confront each other. They have a keen insight into opportunities, good at capturing and judging business information in a unique perspective, and they are strong and fearless, determined to act, and determine the power of acting and persistent perseverance. They are not determined by the world, and they are dreamers who dare to express passion.

They are their own light, they are glowing. Pay attention to the power of female entrepreneurs, "Daily Economic News" and Fanxiang Finance launched the "She is Lighting" special.

"A good card was beaten up! This is 2022, and I heard the people around me the most heart -up." Jia Rui, who had just finished get off work at more than 10 pm, talked a small cocktail, and spit out this sentence in tears.

Jiarui, born in 1994, currently lives in Xi'an, is the owner of a Japanese -style restaurant in Xi'an. Prior to this, she had a lot of different labels, and there were many labels: Huawei Shenzhen Headquarters Operation, British returnee, and a 211 college student in Shanghai.

Come back from the United Kingdom, not long after working in Huawei, she made a "rebellion" decision: naked words, entrepreneurial opening a restaurant! And this time she decided to take her far away from her hometown Xi'an.

According to data surveys, in recent years, in terms of returnee volume, new first -tier cities such as Xi'an are gradually approaching first -tier cities. As one of the returnees, Jiarui returned to Xi'an as an entrepreneur this time.

In October 2021, Jiarui launched a rebellious and shiny self -breakthrough. Through half a year of research and study, he finally set up a Japanese -style restaurant in Xiaozhai Business District.

During her entrepreneurial exploration, let us see how an ordinary and brave Xi'an girl broke the past, and then recovered herself, solved the separation of individuals, growth, society, and family, and seeking the process of self -dream realization.

In fact, it is not her different roles on her, but a firm and brave "her" power.

Naked words, not to escape

"Are you crazy? Resign from Huawei, want to open a restaurant?" This likes a 5000 viabeling video is the way many people know Jiari and Jiuwan bowls.

The young and beautiful face with a slightly Sven, with the chestnut collarbone hair behind the ears, with a trace of relaxation in the capable. She was busy greeting new customers in the store, and her two glasses of water were also on the desktop. This is the first time to see Jiarui's scene in the restaurant.

In 2017, she graduated from the Master of International Business of the University of Leeds in the United Kingdom and later entered the Huawei E -commerce Department of Shenzhen. This along the way is the children of other people's houses.

However, overtime pressure made her body warning. In fact, this is not the root cause of her naked.

"At that time, in Huawei, Shenzhen, I always felt unwilling to make a screw. I thought that when I was young, I could have their own career. I was very interested in Japanese and Japanese food culture. . "The reason why Jiarui really naked was not to escape overtime, but to have" not doing it "!

Photo: Photo by Li Le

The starting point of entrepreneurship is not in Xi'an, but Japanese takeaway around Huawei. From the production of meals, taking pictures on the platform, and delivery of takeaway, she was done with another partnership girl.

But in her eyes, this was just a "blind toss" that belonged to the dining water test water.

As a result, after more than half a year of survey, it has traveled to the north, Shanghai, Guangzhou and Shenzhen, including Chengdu to start the road of 20,000 steps a day. Next, in her words, "I took a lot of people with a lot of business planning, I saw a lot of people, and I said a lot of things."

In the end, she moved to Xi'an and built a Japanese -style restaurant in Xiaozhai Business District. From 2020 to 2021, from Shenzhen to Xi'an, from "blind tossing" stalls to take out to own physical restaurants. During the time when the dream came into reality, she had light every day.

Talking about the differences in the entrepreneurial environment in the two places, Jiarui, who is in it, also has his own realization.

"The differences in entrepreneurial environment in Shenzhen and Xi'an are still quite large. For example, the activity of the business and the rapid degree of the customer's acceptance of new things. Shenzhen has a very many small entrepreneurial brands, who can do a lot of emotions, and can also take into account profit. In Xi'an, some projects will be dissatisfied with the water and water, and people always have a wait -and -see attitude towards new things. This is a huge obstacle for entrepreneurs who want to be bold and innovative. Maybe we can only achieve 30%of innovation. 70%of traditions, so that the locals are the scope of safety, and it will not be seen at all. "

A good card to be broken?

Although the dream beams of the dream enters the reality, they sometimes encounter a burst of clouds.

In recent years, the campaign of the epidemic in the physical industry can almost be said to be fatal. Jiarui and her restaurant are also difficult.

Since its opening in October last year, it was forced to suspend business six times, especially in December last December, which was more than a month of control, and pushed her blood into the situation of "all four empty". As of today, such a pause keys have continued to be pressed. "If you come again, I might not be able to hold it anymore." In June this year, Jiarui began to worry.

In fact, in addition to the objective impact of the epidemic, we must also face internal management issues:

At first, the chef looked at her young, and a little bullied, and she was so angry that she was picking away. The waiter said that he arrived the next day, and the pigeons were released. At the most embarrassing time, she was a waiter, a cashier, and a chef role from morning to night. When I returned home late at night, I was so tired that I had no effort to pick up the news.

"The most difficult for entrepreneurship. I think it is the lack of management experience. What a person can do well does not necessarily do a good team, and the liquidity of catering personnel is already very large, and the education level of personnel is generally general. Therefore, you cannot use the original work or management experience in the large factory to analogy, and you must be grounded. There must be too many scholars. "Jia Rui also explored his entrepreneurial experience.

Photo: Photo by Li Le

In fact, for initial entrepreneurs, especially a young woman who has just graduated. Most of the hearts have not been hone to a certain degree. When facing the impact of the outside world, they need to encourage and affirm the people around them.

"A good card was beaten up! This is one of the most evaluations of me by people around me in 2022." Jia Rui, who had just finished get off work at more than 10 pm, took a small cocktail and spit out this sentence.

"In the past two years of entrepreneurship, I am willing to buy something in the store, and I can't bear to buy a new dress for myself. For the current stage, don't say to make money, as long as you don't continue to spend money, you will be fortunate!"

But she was very clear that the bad emotions and dilemma in the process of entrepreneurship needed to digest and actively seek ways to solve it alone.

Looking at a vibrato posted by her June this year, the picture is the photo of her participating in a trainer training photo, and a text attached to the bottom: "Sometimes I want a result too much. , Go to light! Catering entrepreneurship, cheer girls!

"Jiari" back to Xi'an

At the moment, many returnees choose to return home and start a business like Jiarui.

The report survey data shows that first -tier cities north, Shanghai, Guangzhou, and Shenzhen returnee employment talents accounted for 39.57%of the country's total returnees. In recent years, in terms of absorbing returnee volume, new first -tier cities such as Xi'an are also approaching first -tier cities.

For Xi'an, "complete infrastructure supporting" is the primary cause of attracting returnees, followed by "good environment, comfortable life, and relatively low living costs such as house prices."

In recent years, Xi'an has also launched a series of policies to attract returnee, such as holding international students to return home recruitment festivals to show Xi'an's innovative and entrepreneurial environment and employment opportunities. Policy consultation, employment guidance, employment recommendation, etc.

For Jiarui, the most important reason for her feelings of returning to start a business is "the familiar environment and the family are around."

Picture source: Zhang Jing, Li Le Photo

When talking about the entrepreneurial suggestions of returnees, she also sincerely stated:

"If you really come out of school, you will start a business, and the risks will be very high. I have no right to speak in other industries, but the light catering industry will be very hard. It's really not a delicious food that everyone imagines. Enough. Be sure to do your own advantages, such as you have the corresponding technology, such as you have ultra -low rent, otherwise you may finally work for the landlord and work for employees. ","

On August 18, the catering hall was once again affected. Early in the morning, Jiarui ran to the restaurant, moved out the remaining dishes for sale on the roadside, and made a good arrangement for employees to prevent epidemic prevention. This time, she said that she wanted to take a two -day leave for herself and go to the mountains.

From the label with a halo all the way, to the pouring water to the bottom as the waiter, to the tightly organized team of employee. Her Douyin's name is not the name of the restaurant, but called "the boss is very busy."

"If I let me choose again, I will definitely take the road to entrepreneurship in catering, but it must be more fully prepared to start again, so that I have enough advantages to have the ability to fight on the battlefield." Jia Rui said firmly.

Daily Economic News

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