Tell the story of Inner Mongolia with "Inner Mongolia Gifts"

Photo photo

"'Liuhe Pillow' is a non -heritage project in the autonomous region, which means six sides of peace and peace and peace. The effect of promoting sleep. "On August 23, the" Liuhe Pillow "as the" Inner Mongolia Gift "appeared on the scene of the" Shan Meng "Peak Caoyuan love theme event. Tourists.

"Inner Mongolia Gifts" is an exclusive brand of tourism products and cultural and creative products created by the Culture and Tourism Department of the Autonomous Region. In this promotion, there are 8 companies in our district and more than 100 "Inner Mongolia Gifts" landing on "Her Hakka Shandong". Ghee lipstick, warrior puppet horse pole · Xiangjie cultural products, Chinese science and Technology Available rare earth Mongolian blue glazed ceramic suit, grassland long river tea set and other dazzling products brought unique experience to the guests.

High value is the commonality of these "Inner Mongolia gifts". The regional characteristics, cultural connotation and natural features contained in them are even more impressive.

The Twelve League City refrigerators of Bo Kun Cultural Capital Company Inner Mongolia have been favored by tourists in Shandong. This set of refrigerators is made from the landmark buildings of alliance in our district, which is practical. The general manager Zhai Wenjie said: "Many Shandong people's impression of gifts in Inner Mongolia still stays on jerky and dairy products. Such a small and delicate cultural and creative product surprised them and like it."

Recently, our district announced a new group of "Inner Mongolia Gifts". 112 (sets) of 44 companies were selected. Cultural and creative transformation into cultural tourism products was the meaning of "Inner Mongolia Gifts". The level of integration of cultural tourism is to tell the "Inner Mongolia Gift" to tell the "Inner Mongolia Story".

Mu Wei, director of the Industrial Development Division of the Autonomous Region Culture and Tourism Department, said that the brand building of the "Inner Mongolia Gift" brand is an important measure to lead the development of the tourism commodity market in Inner Mongolia, drive the integration of related industries, and promote the upgrading of the tourism industry structure. The tourism commodity system and establishing a good image of Inner Mongolia's tourist destinations have a positive role in promoting.

In recent years, the Autonomous Region Tourism Association has actively promoted the experience and practices of "Inner Mongolia Gifts" to learn from advanced cultural and creative enterprises to strengthen the awareness of pioneering.

This time, the Shandong promotion, the "Inner Mongolia Gift" enterprises went to the "Shandong Hand -made" enterprise base to observe and learn, exert their respective advantages, integrate high -quality resources, conduct in -depth exchanges in cooperation in many fields, and strengthen the next step with related enterprises to strengthen them. Capital operations, support for innovation development, and help the industry to strengthen, make excellence, and make the foundation. (Reporter Feng Xueyu)

Source: grassland all media

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