Seven departments: Carry out the creation of Chinese brands to promote the transformation of Chinese products to Chinese brands

Xinhua News Agency, Beijing, August 25 (Reporter Pan Jie and An Bei) Reporters learned on the 25th that seven departments such as the National Development and Reform Commission have recently issued guidance on promoting brand building in the new era, and proposed to carry out the creation of Chinese brands Promote the transformation of Chinese manufacturing to China, the speed of Chinese speed to China, and the transformation of Chinese products to Chinese brands.

Brand is an important symbol of high -quality development. Strengthening brand building is an important way to meet the needs of the people's good life. The opinions are clear. It will further guide enterprises to strengthen brand building, further expand brand brands, continue to expand brand consumption, create a good environment for brand development, promote quality change and quality improvement, and promote high -quality sustainable development of brand construction for a long time.

The opinions are put forward that by 2025, the brand system with a clear level, complementary advantages, and innovative influence will be basically formed; by 2035, a brand system with a reasonable layout, strong competitiveness, and vibrant brand system will be formed. At the forefront of the country.

The opinions are clear. In terms of cultivating industries and regional brands, we must build an agricultural brand, strengthen the industrial brand, strengthen the brand -service brand, and cultivate regional brands; Enhance the brand image, enrich the cultural connotation of the brand, and play a role in demonstrating the leading role of large -scale backbone enterprises; in terms of expanding the brand's influence, we must encourage brand consumption, guide the internationalization of the brand, and actively participate in international cooperation; in terms of consolidating the foundation of brand building, we must strengthen brand protection , Strengthen quality infrastructure and strengthen the construction of talent teams.

The opinions also proposed specific organizational guarantee measures such as strengthening organizational coordination, creating a good environment, cultivating brand benchmarks, and strengthening brand promotion.

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