Happy and pursuing health, the choice questions of this fish and bear's paw finally have a new answer

I have to say that this generation of young people know how to live very much. This can be seen from their consumption behavior.

Faced with a complicated world, they know how to pursue a better life with a positive attitude: rational consumption and continuously improve themselves; at the same time, they also pay attention to health consumption and continue to improve the quality of life. Many consumer reports pointed out that this is a young man who is more willing to spend money for health, and a young man who is more willing to spend a lot of time for sports -this kind of enthusiasm for healthy life is directly reflected in the online fitness boom of the recent explosion. Countless young people jumped with the accompaniment of "Compendium of Materia Medica". They also learned to wash their hands and make soups. They made a meal for themselves in a busy life.

On the other hand, young people with economic strength and rich cognition compared to the previous generations, they also know how to enjoy happiness. In a limited life, they are happy to discover the possibility of more lives -camping, flying plates, milk tea, and micro -dwelling economies that have burst into fire in recent years are their way they pursue pleasure in life.

Young people who are both punk and healthy have now regarded health and happiness as two indispensable parts of life: hope to strengthen your body and not forget to enjoy life -"control" life in a well Ge is the unique attitude and lifestyle of this generation of young people.

Insight the young and rational lifestyle and consumption trends of young people. Douyin e -commerce launched the shopping carnival of two categories of drinking and nourishing health care during the 618 Good Property Festival this year, bringing consumers to enjoy both wantonly and can be enjoyed, and can be used. Pursuing a healthy life.

Taking a drink, enjoy the present, gain a smooth drink and fun

The current young people are particularly favored.

IIMEDIA Research (Ai Media Consultation) report shows that when young people entertain themselves, in addition to chasing drama, listening to music, games, etc., fitness (46.4%) and drinking (18.5%) Methods have begun to become popular; in addition, new methods such as relaxation (36.2%) during social processing start to become popular. "Drinking Society" shows significant consumption growth, which has allowed many taverns to get business opportunities.

According to statistics, in 2021, the market size of the Chinese tavern industry was about 128.04 billion yuan, which began to receive the attention of the capital market. The number of financing in August and September reached 5 times. The continuous rise in China's economic scale at night has also led to the continuous development of small tavern formats. It is expected that the scale of the Chinese tavern industry in 2023 will reach 148.78 billion yuan. The enthusiasm of young people even directly contributed to the listing of domestic tavern brands.

In fact, whether it is a dinner or lonely, whether it is the smooth drinking of the cup and change, or the self -entertaining micro -dazzling, it is one of the favorite lifestyles of many young people.

In order to better meet the different needs of young people for drinking and drinking products, during the 618 major promotion this year, Douyin e -commerce joined hands with Wuliangye, Luzhou Laojiao, Drunk Goose Mother, Diaji, Qingdao, Seventeen Lights, etc. Big -name authentic wine, covering diversified categories such as liquor, wine, wine, beer, fruit wine, etc., so that more people can get a summer of drinking fun. Not only that, Luzhou Laojiao also launch a special zodiac gift box in the year of Tiger in Douyin E -commerce, and many new wine brands are launched in summer limited new products, sending exclusive gifts to consumers, so that more people can buy them at ultra -low prices to buy their favorite favorite. The alcoholic products, enjoy the pleasure of Huyou's accompanying and comfortableness.

Nutrition and nourishing, I hope the future, healthy life will not lie flat

The current young people are both geniuses who enjoy happiness, but also a fanatic group of pursuit of health.

Relevant reports mentioned that nutritional and tonic products have become more and more popular in the health consumption field.

According to the "Contemporary Youth Consumption Report", the post -90s and post -00s have a completely different concept of consumption. In their opinion, consumption is for a better experience and pursue a more quality life. They are willing to invest more funds in their favorite fields, and they are willing to pay for health.

Indeed, people's health awareness and health consciousness are getting stronger and stronger.

The national health literacy monitoring released by the National Health and Health Commission's official website shows that the level of health literacy of residents across the country has increased year by year. Compared with 2015, the health awareness of Chinese people has doubled in 2020. Consciousness drives demand and demand drives purchasing power. Correspondingly, the overall revenue scale of China's large health industry has continued to rise. The market size in 2020 reached 7.4 trillion yuan, and it was expected to exceed 8 trillion yuan in 2021. While portrait consumers in Chinese nutrition and health products in 2021, researchers found that more than 80%of consumers were young and middle-aged, with 83.3%of consumers under the age of 40, of which 31-40 years old consumers accounted for 34.0%.

The "Healthy China 2030 Planning Outline" clearly proposes to improve the health level of the whole people, establish a sense of health, and support the realization of the goals of healthy life from the policy level; Establish health awareness such as disease prevention, health care, and health.

The "2021 New Era of the Great Health Consumption Insight" shows that the market size of China's nutrition and health products reached 250.3 billion in 2020, and it is expected to be 270 billion yuan in 2021 -this is also one of the cuts for young people to pursue healthy lifestyle. Under the fast -paced modern life, the health consumption awareness of young people has gradually awakened, and the demand for health and nourishing health products has increased sharply.为此，在抖音618好物节期间，抖音电商滋补保健行业为消费者者备齐了滋补营养健康保健的各个品类，包括小仙炖、五个女博士、诺特兰德、wonderlab、 Well -known brands such as official stack, Laojin Mofang, and multiple benefits such as scratching models, new products, new products, free -quota prices, limited buying, etc., to meet the nutritional and health needs in all aspects, respond to the call of the whole people, support health and positive positives lifestyle.

Enjoy the present, expect the future, Douyin e -commerce will help for a colorful lifestyle

Life and healthy life can be called a choice of fish and bear's paw.

But for most people, these two attitudes of life are not so clear: enjoying the present, expecting the future, the ideal lifestyle, both "what I want".

In this 618 event, Douyin e -commerce provides rich options for colorful lifestyles and attitudes: focusing on the two industries of drinks and nourishing health, two major categories, and launching a variety of welfare subsidies and interactive gameplay.

In order to allow users to have a more innovative and fun consumption experience, this year's Douyin 618 Good Prince relying on the unique content ecosystem of Douyin e -commerce, bringing more fresh experiences. Not only did you create a characteristic list, let the massive vibrato creators share short videos, launching multiple innovative gameplay such as platform red envelopes, and live broadcasts, so that consumers can buy quickly and play. Grab the red envelope activities, start the preferential benefits superposition activities, from June 1st to June 8th every night from 8:00 o'clock to grab the entire point, the masters will send red envelopes throughout the day, the mall daily red envelope rain game, sign-in score Fancy benefits such as 618 yuan big red envelopes are constantly enjoying, and the surprise red envelope grabs soft. During the buying and buying carnival, Douyin e -commerce also invited many stars and experts to open the 618 exclusive feast. While displaying, grass planting, it also brings exclusive benefits for the live broadcast room to allow everyone to be more affordable to be more affordable. Buy good things in the price.

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