Founded the "Lan Fan Festival", set up "Lan Fanhui", and the 100 -year -old Holiday Mountain has carried the banner of marketing in China's high -end rice wine circle

The leaves know the autumn, and the love is deep. On August 25, the first Huijijue Shanlan Fan Festival and new product listing conference with the theme of "Enjoying the National Centers" were held in Shaoxing. During the event, the century -old Hueiji Mountain "Lan Fan" in the Lantinghui of the Calligraphy Holy Land, "Lanting" on the banks of the Bianjianhu River of rice wine, through the immersive Lan Ting culture journey and the sharing of Lanting rice wine culture Chinese national rice wine "moves" and "live", injecting new vitality into the wine market in the post -epidemic era!

① After the group, the new journey of the "Lan Fanhui" development

Draw the water in front of the door, and make Shaojiu incense. The Hueiji Mountain, which was founded in 1743, is a century -old old -fashioned company focusing on the source of wine. The Hueiji Mountain Lanting rice wine with the honor of "ingenuity, the model of the old wine" is the quality, taste and culture, not only China, not only China The outstanding representatives of high -end rice wine are the first choice for people's quality consumption and health consumption.

The majority of consumers have a high degree of loyalty to Huiji Mountain. The "Lan Fan" from Lanting rice wine from all over the country gathered together. meeting.

Chairman Song Shuyu of the China Wine Industry Association sent a message through a video. He said that China is in a new era of cultural self -confidence and the rise of the national tide. The development of Lanting's high -end rice wine series has cracked the dilemma of low -end, regional, and aging of rice wine. Let us see the development hope of the rice wine industry, which will definitely give birth to a larger market.

Xu Mingguang, president of the Shaoxing Purple Wine Industry Association, said in his speech: The century -old Hueiji Mountain set up the "Lan Fan Festival" and the establishment of "Lan Fanhui", which is not only the act of "cultural self -confidence" in centuries, but also the old -fashioned name empowerment with cultural capacity. Methods, accelerating the important means of breaking in rice wine, are the innovative measures of improving the cohesion of manufacturers from different angles and different levels and promoting the "going out" of rice wine.

Yu Weiqiang, chairman of Huiji Mountain Company, said in his speech that, as a communicator of Chinese rice wine heads and rice wine culture, Hueiji Mountain created "Lan Fanhui", which aims to gather the "Lan Fan" who loves Lanting rice wine together to create a one to create a one Communicate, enhance friendship, and resource sharing Lanting rice wine culture. In the future, "Lan Fanhui" will be based on Shaoxing to radiate the world, further promoting the "cultural conference" strategy to take root, and jointly write a new chapter in the beautiful life of "Lan Fanhui".

② One and one chant, taste the essence of Chinese country culture

Lan Ting, because of the drunk of Yonghe's nine years, left a strong stroke, became a calligraphy holy place and spiritual home. In order to reflect the cultural origin between Lanting and Lanting rice wine in the Calligraphy Holy Land, the century -old Hueiji Mountain held a unique experience cultural journey in Lanting in the Calligraphy Holy Land, so that the "Lan Fan" can experience the profound Chinese alcohol wine Life.

During the event, everyone walked around the platform and crossed the pavilion. When admiring the beauty of Lanting, we realized the charm of the calligraphy of the calligraphy and felt the artistic influence of Qu Shui Li. "Lan Fan" have tasting wine, writing, throwing pots, appreciating Go games in Lanting Goose Ponds, Qu Shui Liuya, Liuying Pavilion, Eighteen cylinders, etc. beauty of.

The cross -border combination of Lanting Calligraphy Holy Land and Lanting's high -end rice wine is essentially the integration of culture, which keeps the hidden humanistic stories and artistic feelings behind Lanting culture.

③ Due to the entrusted by sending, chasing the dream of life

Huiji Mountain is wonderful because of "Lan Fan", and "Lan Fan" meets because of the Hueiji Mountain. During the event, Huiji Mountain carefully arranged a high -standard, large -scale "Lan Ting Feast" for "Lan Fan" at Jianhu Hotel. This is a feast to share Lanting culture. It is also a feast of cultural self -confidence and national brand self -confidence.

At the main venue of "Lanting Feast", the Chinese winemaker Zu Kang and the "Lan Fan" shared the culture, characteristics and craftsmanship of Lanting rice wine face to face. In the sharing, the brewing master thanked nature for nature is that Jianhu live water has made the characteristics of Chinese rice wine.

He quoted the words of Liang Zhangxuan, a famous literati in the Qing Dynasty: "Between the mountains and yin and the Huiji, the water is the most suitable for wine, but the Easy Earth cannot be good. "". He thanked the ancestors for the ancient method left by future generations, followed the four o'clock solar terms, took the essence of the heavens and the earth, and made the aura of Naoming to make Shaoxing wine. The wine, and experienced the precipitation of the years, "Each Lanting wine is a friend of time, the 'old wine' in the old wine; each altar is the ingenuity of the people of the Huiji Mountains. The crystallization of collective wisdom. "He also thanked China for his long culture. It was the elegant collection of 1600 years ago, which made the first brand of high -end cultural rice wine in China. Through sharing, the "Lan Fan" at the scene felt the mellow of Lanting rice wine, the charm of Lanting rice wine, and more firmly strengthened everyone's confidence and expectations for the century of Hueiji Mountain!

Subsequently, the two "Lan Fan" representatives, Jiang Yu Fang Biotechnology Co., Ltd. Jiang Ling living room, and Ling Min, general manager of Shaoxing Summer Light Endo Wine Industry Bank, talked to the host in turn, and shared them in sincere and simple language. Participating Ji Shan Lanting Pai Wine has grown up with the same growth, saying that he will accompany the meeting with Jishan to tell the story of Huiji Mountain, let Lanting Pai Wine Club "speak", together to promote the influence of China's high -end rice wine and make Chinese national culture promote it. Mao Jian, director of the traditional brewing food center of Jiangnan University, Deputy Director of the National Planting Engineering Technology Research Center, and vice chairman of the China Plant Association, also shared his academic research. He said that Lanting rice wine has achieved upgrading and breakthroughs in the senses such as pleasant and comfortable. The product not only maintains the unique style of Chenling Shaojiu, but also has the characteristics of "metabolism fast, not on the head", which solves the pain points of the current consumption of rice wine. It is generally accepted for consumers and promoted the high -quality development of the Chinese rice wine industry.

"If you miss the first bucket of gold made by Moutai wine, please don't miss another bucket of gold brought to you by the" Lanting Test Museum ". "Lan Fan" cherishes this opportunity. At the event, 10 partners inside and outside the province participated in the meeting to open an agreement to open the Lan Ting rice wine tasting hall.

From the perspective of the industry, the signing ceremony will open a new chapter of effective manufacturers in cooperation, which will definitely release greater energy in improving the influence and reputation of Lanting's rice wine brand, which will also give the market more expectations for the market. Well, ok, wipe

④ The turbulence of the clearing flow, the new rice wine is shining

Under the trend of the quality upgrade of rice wine consumption, focusing on the details of face value, quality, taste, culture, user experience and other details, the century -old Hueiji Mountain takes product differentiation, high -end, digitalization as a breakthrough, creating a new environment for youth, diversification, and scene consumption. The establishment of a distinctive competition advantage, making new products of "good and different" products not only conforms to the new trend of Chinese rice wine, but also in line with the new needs of rice wine transformation and upgrading. At the same time, the listing of new products will also increase the upcoming season of rice wine, bringing more broad development opportunities to more partners!

Hueiji Shan dried pure rice wine is a century -old brand that adheres to the concept of "transmitting value to health" and the original intention, adopting multi -bacterial mixed fermentation and secondary fermentation technology, and ingeniously launched a heart -launched work. The level is more harmonious and pure, and it also overcomes the flaws such as the traditional dry yellow mouth and thinness. The taste is more "sweet" and more "mellow" than the traditional dry yellow, which is unforgettable!

The Nianwan Wine of the Hueiji Mountain Tiger is a new digital rice wine new product after the Niu Nianjiu Digital Wine rice wine products. This product is a domestic rice wine blockchain product launched by pain points such as difficulty in storage, collecting difficulties, circulation, trading, and difficulty in investment. Consumers can be restricted by conditions such as time and region. Buy alone, business flows, and one -time logistics, catering to more convenient, safer and healthier consumer needs.

At the new product launch conference, Wang Longhua, the sales director of Zhejiang District, Hueiji Mountain, and Wang Chunlong, manager of the marketing department, carried out product promotion on the dried pure rice wine and the Nian of the Tiger Digital Winery. They said that the company will adhere to the idea of ​​"recruiting good business, promoting the terminal, and building the terminal", with market -oriented, making new products well, practical, and thoroughly, realizing the interests of manufacturers and merchants synchronizing The source of quality development!

⑤ Small the love of the love, discuss the great cause of the rejuvenation of rice wine

Lanting rice wine, there must be a home that can often be shared, so that you can narrate the love and exchange the development of Lanting rice wine together. In the applause of the majority of "orchid powder", Xu Mingguang, chairman of the Shaoxing Purdry Association, and Yu Weiqiang, chairman of the company, jointly unveiled the "Lan Fanhui" of Huiji Mountain.

Culture into wine, use wine as a media, share communication. As one of the strategic planning of the "Cultural Huiji", the establishment of the "Lan Fanhui" of Huiji Mountain marks that the century -old brand has created a high -quality brand sharing platform for Lanting rice wine enthusiasts. In the future, the vast number of "orchid powder" can rely on the "Lan Fanhui" platform to further promote the quality experience, cultural experience, service experience and value experience of Lanting wine, and cultivate more and more rice wine consumers and rice wine culture communicationers.

With innovative measures such as the establishment of "Lan Fanhui" and the establishment of the "Lan Fan Festival", Huiji Mountain has continuously strengthened the organizational organization of Lan Fanhui and expanded members of Lan Fanhui. No longer far away, the national flag of Chinese rice wine will float all over the country and go deep into every corner of the world!

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