"Specializing in Fishing Flowers"?This brand is an emergency apology!

recently,

Junle Bao Yue Xian milk's advertising copy,

Treating discussion among netizens.

Screenshot of the Internet shows,

Yue Xian Living Milk "Fishing Fishing Fresh Girl, Waiting for Vanity",

There is also "throw a fresh girl bait" below the picture,

The words "Fishing on the whole network" and other words.

Some consumers are questioned and disrespectful,

Yuexian Living Flagship Store customer service responds to this,

We are communicating with operations.

Yuexian Living Flagship Store customer service response screenshot.

On the morning of August 24th, the reporter called Yue Xian's customer service. Regarding the controversial advertising words, the customer service personnel responded that "it may be a question of harmonics, it is easy to cause ambiguity, and the content has now been modified." At the same time, he apologized to consumers, "I'm sorry to bring a bad experience."

The above -mentioned customer service staff said that the advertisement was responsible for the operator of Xiaohongshu, and she did not understand the details. The reporter contacted the official account of Yue Xianhong Book and did not get a reply. Subsequently, the reporter again contacted Xiaohong's platform, but the relevant person in charge of the platform did not reply to this. At present, the official account of Yue Xianhong Book has been deleted.

Some netizens said that they will no longer buy products of the brand in the future.

On the afternoon of August 24th, Yue Xian issued an apology: "Recently, our Xiaohongshu account published an improper content that disrespects women, which brings discomfort and emotional damage to consumers, and apologize for this!

We always advocate the values ​​of equality, respect, and care, have deleted relevant content, seriously handle account operations and reviewers, and deeply reflect on and attract as abstinence. We will resolutely prevent this situation again!

Thanks to the majority of netizens for their attention, criticism and supervision. "

Netizens do not buy this apology for this

"Wiping the edge", "Bo eyeball", "humiliating girl" ... Since the beginning of this year, the situation of controversy caused by the use of advertisements has repeatedly occurred.

In August 2022, Procter & Gamble was questioned and insulted women because of the release of "women's foot odor is 5 times the men's feet are men's feet."

On March 21, the@3 3 3 3 released a product promotion and used a photo of a woman in the pants as an advertisement. The display of the product was not wrong, but Jie Ting's shooting angle caused some netizens to question, thinking that it had "sneak shots" and "wipe the ball". On March 25, in response to the insulting women's insulting women, Jie Ting officially issued an apology letter saying, "This incident reflects the vulnerability of our content and the audit process. Essence

On May 17, a women's supplies advertisement of women's official flagship store was accused of insulting women on the hot search. After attracting widespread attention from public opinion, the relevant online stores have withdrawn the goods and advertisements involved.

In March 2022, the Wei Long brand was exposed to the packaging on the packaging of "?" In February 2021, Li's birthday spoke Ubras women's underwear brand and posted an advertising copy on Weibo, which included "my workplace life jacket" and "a equipment that allows women to lie easily in the workplace". Illegal advertising was fined for a total of 87.67 million yuan.

Source: News Morning News, Jiupai News, Zhongxin Finance

Editor: Shanxi Evening News all -media editor Qin Xiaoqian

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