Emergency apology of well -known brands

Recently, Junle Bao Yue Xian milk

An advertising copy arouses the discussion of netizens

Screenshots of the Internet

Yue Xian Living Milk "Fishing Fishing Fresh Girl, Treating Hook"

Below the picture also "throw a fresh girl bait"

The words "Fishing on the whole network" and other words

Some consumers are questioned and disrespectful to women

On the morning of August 24th, the reporter called Yue Xian's customer service. Regarding the controversial advertising words, the customer service personnel responded that "it may be a question of harmonics, it is easy to cause ambiguity, and the content has now been modified." At the same time, he apologized to consumers, "I'm sorry to bring a bad experience."

The above -mentioned customer service staff said that the advertisement was responsible for the operator of Xiaohongshu, and she did not understand the details. The reporter contacted the official account of Yue Xianhong Book and did not get a reply. Subsequently, the reporter again contacted Xiaohong's platform, but the relevant person in charge of the platform did not reply to this. At present, the official account of Yue Xianhong Book has been deleted.

Some netizens said that they will no longer buy products of the brand in the future.

On the afternoon of August 24th, Yue Xian Qiwen apologized: Recently, our Xiaohongshu account published an improper content that disrespects women, which brings discomfort and emotional damage to consumers, and apologize for this!

We always advocate the values ​​of equality, respect, and care, have deleted relevant content, seriously handle account operations and reviewers, and deeply reflect on and attract as abstinence. We will resolutely prevent this situation again!

Thanks to the majority of netizens for their attention, criticism and supervision.

Source: News Morning News, Jiupai News

- END -