Industry | National Night Culture and Tourism Economic Development Forum and docking promotion activities are held in Changzhou

On August 25th, the National Night Cultural and Tourism Economic Development Forum and docking promotion activities organized by the China Tourism Newspaper and hosted by the China Tourism News Agency, hosted by the China Tourism News Agency, hosted by the China Tourism News Agency, and hosted by the China Tourism News Agency, and organized by the Changzhou Cultural Radio, Television and Tourism Bureau Provincial Changzhou City. During the same period, the list of the second batch of national night culture and tourism consumer agglomerations was announced on the official website of the Ministry of Culture and Tourism.

Activity site

This event is based on the theme of "Searching for the Human Fireworks and Enjoy a Better Life". It is divided into the results of results release, keynote speech, discussion and exchange, project promotion and other links. With the development of the tourism economy, stimulate consumption potential with industrial integration and format innovation, and meet the needs of the people's good life.

Activity site

Miao Muyang, director of the Department of Industry Development of the Ministry of Culture and Tourism, said that since 2021, the two batches of cultural and tourism have built a total of 243 consumer markets with active consumer markets, high formats, and rich cultural connotations. , To promote the scale of scale in the construction of the agglomeration area, play an important role in promoting cultural and tourism consumption recovery and industrial recovery and development, and become a new engine to enhance the vitality of the city and form a strong domestic market. At the same time, strengthen support and guidance for the construction of the agglomeration area, promote the integration and development of culture and tourism and related industries, optimize the supply structure of product formats in the agglomeration area, and meet the diverse consumption needs of the people. In the next step, the Ministry of Culture and Tourism will actively guide localities to strengthen marketing promotion and brand building under the premise of normalized prevention and control, continue to promote the upgrading of quality improvement in the agglomeration area, and make the agglomeration area the first choice for residents' night consumption.

Jiang Pengju, deputy mayor of Changzhou City, said that in recent years, Changzhou has taken the development of the night cultural tourism economy as an important measure to expand consumption, and cultivates the launch of special night cultural tourism projects such as Dinoshui Town, Qingguo Lake, and Tianmu Lake in Global Dinosaur City. Series activities, rehearse night performances such as "Pearl Tower", and create night -cultural tourism consumption scenes such as night tour, night stay, night market, night performance, "Longcheng Night Weiyang" has become a national influence night cultural tourism consumer brand. The night cultural tourism economy full of fireworks has become an important growth point for Changzhou's urban economic development. Changzhou will take this event as an opportunity to actively cultivate new formats, new products, and new scenes of night cultural tourism consumption, and inject new kinetic energy into urban development.

Activity site

During the event, Gaode Map released and launched night culture and tourism consumption maps. Search the keyword "Night Economy" on the homepage of the Gaode Map APP, you can use the functions of map positioning, information aggregation and other functions to freely explore the first batch of 120 national levels. The charm of night culture and tourism consumption agglomeration areas. Meituan posted and launched a special page of night culture and tourism consumption. Searching for keywords such as "Night Close Area" on the homepage of Meituan APP can enter the topic page, enjoy the navigation, consumption to evaluation provided by the "gathering area dynamic map" and other sectors One -stop service. The Institute of Creative Industry and Technology of Renmin University of China issued the "Night Culture and Tourism Consumption Guidelines" to show the characteristics of the first batch of 120 national night culture and tourism consumption agglomerations in the form of graphic and text, providing a wonderful night tour guide. China Tourism News Agency, China Cultural Media Group, Douyin, Kuaishou, Flying Pig, Sina and other media platforms jointly launched the wind collection activities. China Tourism Research Institute, China Oriental Performing Arts Group, China Coal Mine Culture Group, Beijing Poly Theater Management Co., Ltd., Beijing Happy Twist Entertainment Culture Media Co., Ltd. and other units give lectures on the topic of rich night products and empowering cultural tourism consumption. Cultural and tourism departments in Changzhou, Jingdezhen and other places shared the experience of night culture and tourism economy. The Ministry of Culture and Tourism are the first and second batch of national night culture and tourism consumer agglomerations.

Activity site

The event is also equipped with night culture and tourism consumption marketing promotion. Li Xia, director of the Information Management Department of China Cultural Media Group, Li Xia, the director and general manager of China -Chuan Global Executive, did a cultural tourism China about the full media marketing and immersive art digit display related to the night consumer gathering area. Introduction, she pointed out that the city should combine the actual situation, highlight the cultural characteristics, and enrich the consumer formats such as the night economic, cultural, tourism, and entertainment, such as the new space of light and shadow technology, cloud studio art activities and drama research, immersive VR technology experience, virtual human live broadcast, live broadcast of virtual human live broadcast And interactive products, museum's night consumption, etc., so as to shape the city's night economic brand and create a "night coordinates" with the characteristics of urban characteristics; Qin Ting, general manager of China Chuangzhan, introduced in detail the new red immersive interactive experience drama "Guide Tiger down the mountain" and other new new new interactive experience dramas such as "leading the hill" and other new newly introduced new new interactive experience dramas such as "leading the mountain" and so on Business project; China UnionPay introduced the achievements of the "hundred cities and hundred districts" culture and tourism consumption to help enterprises and benefit the people's action; China Telecom, China Unicom and other units analyzed the development of night culture and tourism economy from the perspective of data monitoring, related cultural tourism enterprises and platforms , Financial institutions carry out project promotion. The responsible comrades of the relevant departments of the Ministry of Culture and Tourism, the relevant offices of the cultural and tourism departments of various places, representatives of the national night culture and tourism consumption agglomeration areas, and more than 200 people in charge of cultural tourism enterprises, media, and platforms participated in the event.

(Photo confession of the organizer)

Responsible editor: Gou Xiaoqing

- END -