Zhenglu Town, Shanghe County: The old industry is rejuvenating a new vitality small broom to the "revitalization road"

Shanghe Rong Media August 25th In Dashijia Village, Zhenglu Town, Shanghe County, a small broom stringed the industry chain to get rich. With the Dashijia broom was rated as the intangible cultural heritage of Jinan City, Zhenglu Town borrowed the advantage of digging the resources and explored a way to "non -heritage industry + rural rejuvenation", so that the masses realized entrepreneurship and employment, fingertips, fingertips, and fingertips. Increasing the income, the "old" industry glowed with "new" vitality.

Entering Dashijia Village, Zhenglu Town, Shanghe County, the most striking thing is the broom drying on the street. Entering a house at will, the yard is either a broom or a raw material for the broom -sorghum stalks. In this village, every family will tie brooms, and almost the households are small bosses. Shi Daoying, secretary of the Party Branch of Dashijia Village, told reporters that the history of breaking brooms in the village has been more than 100 years, and it is the past forty years. Now there are 157 households in the village. Except for those who are not at home, 50 or 60 households have become bosses. There are more than 30 large households with a scale of more than a hundred people. Essence

The villager Lu Pingzhan is 33 years old. Don't look at the age of "broom" for ten years. He has been working hard all year round. Essence

In 2019, the Dashijia broom in Zhenglu Town, Shanghe County was rated as the intangible cultural heritage of Jinan City. The wine fragrance was not afraid of the deep alleys. The good reputation attracted the addition of Xu Zhihui, a non -genetic inheritor in Qingzhou. On the basis of the broom, innovation has been carried out. The family portrait, massage hammer, Wuzhishan, straight handle, bending handle, ornaments ... all kinds of broom exudes unique creative charm. In order to allow more people to set up "digital express", Xu Zhihui also innovated the model of "branch+cooperative+company+farmers" model, registered "Jieyuanmei" and "a sorghum" and other broom brands, and in Taobao, Tian Tian Cats, fast hands, and Douyin and other platforms have been sold online, expanding the cognitiveness and influence of Zhenglu broom brand.

Nowadays, learning non -heritage is not only a cultural heritage, but also an important "magic weapon" for the Zhenglu people to achieve poverty alleviation and get rich. At present, there are 46 individual enterprises in the town, 226 processing households, and 226 processing households. The production and processing capacity reached 20 million pieces. More than 1,500 people were adsorbed on the industrial chain. The per capita disposable income of rural residents increased steadily.

Shanghe Rong Media Reporter Ma Xiaoxia Li Peng

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