The National Night Culture and Tourism Economic Development Forum and Linking Promotion Activities were held in Changzhou

On August 25th, the National Night Cultural and Tourism Economic Development Forum and docking promotion activities organized by the China Tourism Newspaper and hosted by the China Tourism News Agency, hosted by the China Tourism News Agency, hosted by the China Tourism News Agency, and hosted by the China Tourism News Agency, and organized by the Changzhou Cultural Radio, Television and Tourism Bureau Provincial Changzhou City. During the same period, the list of the second batch of national night culture and tourism consumption agglomerations was announced on the official website of the Ministry of Culture and Tourism.

Figures of the organizer at the event site

The theme of this event is based on the theme of "Searching for Fireworks on the Earth", including the release of results, keynote speeches, discussion and exchanges, project promotion and other links. The development of the tourism economy has stimulated consumption potential with industrial integration and format innovation, and meets the needs of the people's good life.

Figures of the organizer at the event site

Miao Muyang, director of the Department of Industry Development of the Ministry of Culture and Tourism, said that since 2021, the two batches of cultural and tourism have built a total of 243 national night culture and tourism consumption agglomeration areas. These gathering areas of consumer markets are active, high formats, and rich cultural connotations, promote the scale of scale in the construction of the agglomeration area, play an important role in promoting cultural and tourism consumption recovery and industrial recovery and development. New engine. At the same time, through the construction of a national night culture and tourism consumption agglomeration area, the support guidance of the construction of the agglomeration area was strengthened, the integration and development of culture and tourism and related industries were promoted, the product format supply structure of the agglomeration area was optimized, and the diversified of the people's masses was met. Consumer demand. In the next step, the Ministry of Culture and Tourism will actively guide all localities to strengthen marketing promotion and brand building under the premise of preventing and controlling the prevention and control of the normalized epidemic, continue to promote the upgrading of quality improvement in the agglomeration area, and make the gathering area the first choice for residents' night consumption.

Jiang Pengju, deputy mayor of Changzhou City, said that in recent years, Changzhou has taken the development of the night cultural tourism economy as an important measure to expand consumption, and has cultivated and launched special night cultural tourism projects such as Dinoshui Town, Qingguo Lane, and Tianmu Lake in Global Dinosaur City. The nightlife festivals and other activities were rehearsed at night real -world performances such as "Pearl Tower", creating night -tourism, night market, night market, night performances and other night cultural tourism consumption scenes. "Longcheng Night Weiyang" has become a night text with national influence The consumer brand, the night cultural tourism economy full of fireworks has become an important growth point for Changzhou's urban economic development. Changzhou will take this event as an opportunity to actively cultivate new formats, new products, and new scenes of night cultural tourism consumption, and inject new kinetic energy into urban development.

Figures of the organizer at the event site

During the event, Gaode Map released and launched night culture and tourism consumption maps. Search the keyword "Night Economy" on the homepage of the Gaode Map APP, you can use the functions of map positioning, information aggregation and other functions to explore the first batch of 120 national night nights. Culture and tourism consumer gathering area. Meituan posted and launched a special page of night culture and tourism consumption. Searching for keywords such as "Night Close Area" on the homepage of Meituan APP can enter the topic page, enjoy the navigation, consumption to evaluation provided by the "gathering area dynamic map" and other sectors One -stop service.

The Institute of Creative Industry and Technology of Renmin University of China released the "Night Culture and Tourism Consumption Guidelines", which showed the characteristics of the first batch of national night culture and tourism consumption agglomerations in the form of graphic and text, providing wonderful night tour strategies. China Tourism News Agency, China Cultural Media Group, Douyin, Kuaishou, Flying Pig, Sina and other media platforms jointly launched the wind collection activities. The leaders of China Tourism Research Institute, China Oriental Performing Arts Group, China Coal Mine Culture Group, Beijing Poly Theater Management Co., Ltd., Beijing Happy Twist Entertainment Culture Media Co., Ltd. and other units gave lectures on the topic of rich night products and empowering cultural tourism consumption. Relevant persons in charge of the cultural and tourism departments of Changzhou, Jingdezhen and other places shared the experience of night culture and tourism economy. The Ministry of Culture and Tourism are the first and second batch of national night culture and tourism consumer agglomerations.

Figures of the organizer at the event site

During the event, night culture and tourism consumer marketing were also carried out. China UnionPay introduced the achievements of the "hundred cities and hundred districts" culture and tourism consumption to help enterprises to benefit the people's actions. China Telecom, China Unicom and other units analyzed at night from the perspective of data monitoring Cultural and tourism economy development. Relevant cultural tourism enterprises, platforms, and financial institutions represent the project promotion. The responsible comrades of the relevant departments of the Ministry of Culture and Tourism, the relevant offices of the cultural and tourism departments of various places, representatives of the national night culture and tourism consumption agglomeration areas, and more than 200 people in charge of cultural tourism enterprises, media, and platforms participated in the event. (Author: Guo Ziteng; Editor: Song Yuqiu)

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