Focus on the cultivation of the World Heritage Corridor to cultivate the booming new momentum to the future "Salt City Culture and Tourism Industry Development Conference"

On June 18th, Yancheng, Yancheng, Yancheng, Yantong City Committee and Yantong People's Government, hosted by the beautiful "international wetland city", was successfully held. The person in charge of the relevant authorities, industry experts and scholars, and leaders of cultural tourism companies gathered in Yancheng to continuously optimize the layout of the cultural tourism industry and accelerate the breakthroughs in Yancheng, and strive to improve the level of intensive, quality, and internationalization of the development of the cultural tourism industry. The high -quality development of the coastal areas gathered wisdom. At this conference, the 15 cultural tourism industry projects successfully signed a contract, with a total investment of 11.6 billion yuan. The "cultural tourism+media, research" industrial innovation integration and signing contract, and the signing of the Yangtze River Delta customer source place in the same period were also held at the same time.

Yancheng has a history of development for more than 2,000 years. It has rich cultural heritage, beautiful wetland scenery, distinctive cultural characteristics, unique tourism resources, and bright cultural and artistic stars. In recent years, Yancheng has implemented the "six one" project in the cultural industry, accelerated the construction of cultural empowerment of high -quality development demonstration zones, aggregated to build a world -class coastal ecological tourism corridor, and bravely developed high -quality development in coastal areas.

"The cultural industry is an important pioneer industry that leads the development of economic and social development. It is an important foundation for enriching the spiritual and cultural life of the people and enhanced cultural soft power. At present, the province's cultural industry has shown a good situation of sustainable and healthy development. "At the development conference, Xu Ning, deputy minister of the Propaganda Department of the Jiangsu Provincial Party Committee, shared the thinking and suggestions on the high -quality development of Yancheng's cultural industry with the guests. Xu Ning said that the development of the cultural industry is the development of integration of urban and rural integration. Yancheng needs to promote the co -construction of urban and rural areas, and make a "overall planning" article. It should give full play to the role of urban cultural radiation driving, and constantly tap rural cultural industry resources, coordinate and optimize the coastal coastal coastal The layout of characteristic space, organize local characteristic marine cultural festivals such as the Yancheng Coastal Cultural Festival, promote the construction of projects such as Dongtai Xixi Cultural Industrial Park, Yannan European Fenghua Street, and Sheyang Sun Moon Island, create a world -class coastal ecological tourism destination, accelerate the formation of formation Serve a new pattern of integration of urban and rural economic and social development.

"Practice shows that the development level of the cultural tourism industry does not have an inevitable synchronization relationship with the overall economic development level. The director Yang Zhichun shared with the guests present how resources and the economy can "be beautiful and the United States." Yang Zhichun said that in the promotion of the development of the cultural tourism industry, Yancheng needs to further focus on innovation leadership, energy -level improvement, layout optimization, characteristics of characteristics, and amplify the value of ecological brands. Essence It is recommended that Yancheng do a good job of consumption traction and promote the sustainable development of the cultural tourism industry. In recent years, the Jiangsu Provincial Department of Culture and Tourism has actively conforming to the new trend of tourism consumption under the prevention and control of normalization epidemic, increased various publicity and promotion of cultural tourism brands, organized the Grand Canal Cultural Tourism Expo, Rural Tourism Festival, and non -heritage. The longest cultural tourism consumption promotion season, the construction of the "Shuiyun Jiangsu" Global Communication Center, to play a "combination boxing" that promotes the consumption of cultural tourism, promotes the quality and expansion of cultural tourism consumption, and enhances its contribution to economic development. "Yancheng can continue to launch project products of" main and guest sharing "of rural tourism, red tourism, tourism homestays, leisure and vacation and tourism, etc., to achieve the quality of cultural tourism consumption in the" Four Seasons Yancheng 'Cultural Tourism Brands, and better promote cultural tourism The industry is continuously developing. "

Xu Yan, Secretary of the Yancheng Municipal Party Committee, welcomed the guests on behalf of the Yancheng Municipal Party Committee and the Municipal Government. In her speech, she said that cultural tourism has always been an industry that Yancheng carefully cares and develops. Wonderful. In Xu Yan's view, the beauty of Yancheng lies in ecological rare, unique landscape, and fresh air. "Yancheng has the coastal ecological corridor in the east, the humanities and ancient charm of the field, the wetland style in the west, the hometown of the Yellow River in the north, and the three major systems of the ocean, wetland, and forest. The natural heritage of the Wetland World of Wetland, the air quality maintains the top 20 nationwide and the forefront of Jiangsu. High -quality products spawned by the beautiful environment will also empower the high -quality development of Yancheng Cultural Tourism Industry. "Xu Yan said that Yancheng will focus on creating the" Exploring Natural Heritage Sita , Decoding the five tourist economic belts of ancient stringing fields, opera water lakes wetlands, looking for the hometown of Yellow River, inheriting the Red Gene ", and continuously enhanced the three advantageous industries of cultural consumer terminal production, cultural assistance production, content creation and production, and made every effort to break through digital culture. , Creative Design and Cultural Equipment: 3 potential industries, allowing everyone to feel the charm of "winning water and greenness and the victory of humanities" in the pleasant landscape.

Relying on a good ecological environment, deep humanistic heritage, and a strong water village style, Yancheng vigorously develops ecological tourism, fully promotes the integration of cultural tourism, and is led by the "world heritage". Essence At the meeting, Zhou Bin, deputy secretary of the Yancheng Municipal Party Committee and the mayor of Yancheng People's Government, introduced the status quo of Yancheng Cultural Tourism Resources. According to reports, in 2021, Yancheng realized the regional GDP 661.7 billion yuan, ranking 39th among 337 cities at or above the country; the value -added of the cultural industry was 27.82 billion yuan, an increase of 15.4%year -on -year, accounting for 4.2%of GDP; The number of tourists receiving tourist attractions was 26.72 million, an increase of 11.1%year -on -year. "With the goal of creating a global tourism demonstration zone, Yancheng takes 19 tourism parks as a carrier to use the resource endowment and characteristic advantages to accelerate the construction of a global development pattern of the" one corridor, one core, three zones, four zones. Symbols and World Heritage Stories Incorporate the construction of the element system, and build an open -type World heritage consumption space. "Zhou Bin said that while strengthening the protection and inheritance of cultural protection and improving the development system of the entire industry chain, Yancheng will use the strong penetration of the cultural tourism industry to penetrate and leapfrog The characteristics of wide sex, actively cultivate "cultural tourism+" new formats. "For example, the cultivation of rural tourism in the cultivation rural tourism industry, accelerate the construction of rural tourism clusters such as Dongtai, Yandu, and the Yellow River Hosting area, and cultivate a number of rural intangible cultural heritage tourism experience bases. The construction of film and television bases such as Dafeng Education Farm and Salt Dadong Lake, accelerate the construction of waterfront -fitting fitness and leisure industry belts such as string rivers, Dayang Bay, Meihua Bay, and creating the most beautiful running routes, the most beautiful cycling routes and brand competition bases. " In recent years, the influence and reputation of Yancheng Cultural Tourism have been continuously improved. Multi -level and high -quality leisure tourism products have been continuously promoted, and more and more people have entered this beautiful city of coastal. As a green model for ecological development, Yancheng is showing the world stage with the most beautiful attitude. At the event, Ctrip Group CEO Sun Jie, Dean of China Tourism Research Institute Dai Bin, and well -known director Wang Chaoge also sent a video speech. Shan Xiangxiang, the sixth dean of the Palace Museum, the president of the Palace Museum, and the president of the Chinese Cultural Relics Society, the chairman of the board of directors and CEO of Dinosaur Park Cultural Tourism Group Co., Ltd. observed and interpreted the new trend of consumption in the cultural tourism market.

The integrated strategy of the Yangtze River Delta has brought opportunities to the cultural tourism industry. In order to promote the development of cultural tourism cooperation, build a highland for cultural development, build a world -renowned tourist destination, and release the complementary effect of the integration. Travel Bureau, Suzhou Cultural and Broadcasting Bureau, Changzhou Cultural and Broadcasting Bureau, Huzhou Cultural and Broadcasting Bureau, and Anqing Cultural Tourism Bureau signed a strategic cooperation agreement for urban cultural tourism regions.

In this conference, the total investment of 15 signed cultural tourism industry projects reached 11.6 billion yuan, covering the core scenic spot, the construction of the core scenic spot, the construction of the recreational base, the cultural and business travel city complex, the cultural and creative industrial park, the cultural tourism integration demonstration area, the city, the city, the city, and the city Function support. At the conference site, "Cultural Tourism+Media, Research" industrial innovation integration signing and signing contract signing in the Yangtze River Delta.

For a long time, Yancheng has focused on the construction of "World Heritage" tourism brands, and has taken a path to the development of the tourism industry with "World Heritage" as a leader. In the next step, Yancheng will strive to build a world -class coastal ecological tourism corridor, accelerate the creation of ecological, international, and world -class tourism destinations, and use practical actions to write a new chapter of "Strong Fu Mei Gao" New Jiangsu Modernization.

Yangtze Evening News/Zi Niu Journalist Ji Haifeng

Edit: Qin Xiaoyi

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