Shake for a summer -20122 Douyin Summer Trends

Jingchu.com (Hubei Daily) News (Correspondent Ying Xuan) What is your impression of the summer? It is warm, passionate, bright, easy, cool, refreshing, or ...? Every summer, there are similar main themes; but every summer, there are some different choruses. What trends are there in the summer of 2022? The huge engine urban research institute released the report "Shake for One Summer -2022 Douyin Summer Trends" report, through the data on the Douyin, enter this unique summer.

"Blizzard for a summer"

Summer is an enthusiastic season. With the rise of temperature, the enthusiasm of users has also increased significantly. In Douyin, the overall volume of sports content shows a growth trend, reaching the peak of data in summer.

Sports content playback is showing trend. Correspondence

In 2022, some new sports methods gradually became popular, such as home sports and sports live rooms. Starting in January, the number of home sports content on Douyin increased month by month, reaching 2.9 billion in July 2022, an increase of 275%over the same period last year. In April 2022, the sports expert represented by Liu Genghong on Douyin provided users with rich sports materials, and also drove home movement to become a new hot spot.

The home sports video gradually became popular. Correspondence

During the same period, the number of viewers on the live broadcast room on the Douyin also showed a trend of increased month by month. In July, more than 3.8 billion times, more and more users enjoyed the "sweat" through Douyin's live broadcast room.

Sports live broadcast room becomes a trend. Correspondence

In addition to the new way of the mass movement, some niche movements are gradually becoming popular. The video playback volume of flying plates, Lu Chong, and waist flag rugins began to increase from the spring of 2022, and the data of July in the summer reached its peak. The "water" -related slurry movement is the most popular every summer, and in the summer of 2022, the summer of more than 2021 has attracted the attention of more and more sports enthusiasts.

Related video playback volume. Correspondence

Different niche sports have certain differences in crowd preferences. According to the comparison of various types of sports, it can be found that flying disks, Lu Chong and waist flags are favored by people aged 18-30. Among them, the 18-23-year-old people have reached 183 and 209 in the TGI of the flying disk and waist flag. From the perspective of gender distribution, flying plates and waist flags are the movement with higher participation in men, and Lu Chong is more popular among the women.

"a cool summer

In addition to exercise, the enthusiasm of summer is also reflected in everyone's night activities. Compared with the data trends from June-July and January to February, you can see that the overall punch in summer is higher than winter, and the peak of the number of punch in summer night is more prominent than the small peak of the summer noon, and more, more, and more, more, and more, more, and more, more prominent, more, and more, and more, more, and more, more prominent, and more, more prominent, and more, more, and more, more prominent, more, and more, and more, more, and more, more prominent, and more, and more, more, and more, more prominent. Multi -users are willing to experience and check in on the summer night.

Video punching hours distribution. Correspondence

In the choice of beverages, users prefer the type of coolness and thirst in summer. Among them, beer is a popular product in summer catering. The short video content of beer -related short video on Douyin shows a high season change. There are a lot of users paying attention to beer -related content.

Beer -related video playback volume. Correspondence

At the same time, more users will publish beer -related content in the barbecue shop, so that the enthusiastic food is equipped with refreshing drinks to get a cool summer experience.

Beer video punch distribution. Correspondence

In the hot summer, people are looking forward to the cool water activities. In the summer, the amount of punch -in data related to the water park and the water experience is the most significant. From January to January to January to February, from January to February, the amount of punching in the water park and water experience increased by 326%and 209%, respectively, becoming a place for everyone to find happiness and cool in summer. During the same period, natural landscapes and park squares were two types of play locations with high punching and rapid growth.

"Escape" for a summer

In addition to the objective environment of transportation, climate and temperature are also important aspects to consider self -driving travel. Residents showed their seasonal preferences for self-driving. The spring of February-April gradually became warmer, and the amount of creation and communication related content of self-driving rising. Many family tours, parent -child travel, and graduation travel have begun, and self -driving related content has been widely spread. As the temperature gradually decreases the amount of self -driving tour content, it has ushered in the small peak of autumn self -driving during the October National Day holiday. Essence

Self -driving tour related content video volume. Correspondence

Self -driving shows the differences in regions and regions. From the perspective of regional divisions, the natural scenery of the southwest (Tibet Autonomous Region, Yunnan Province, Guizhou Province, Sichuan Province, Chongqing City) is famous, magical and fascinating, so the most proportion of videos related to driving tourism in the Southwest region. From the perspective of urban line -level, low -line cities are the main group of self -driving.

Self -driving travel related content video area. Correspondence

The rich self-driving route provides a variety of choices for self-driving enthusiasts. According to the data of the huge engine urban research institute, during the statistical cycle of 2021.1-2022.7, the popular self-driving routes include independent storage highways, Northwest large ring roads, etc. The self -driving destinations include Ganzi, Qamdo, Nyingchi, etc.

"Fun Ye" a summer

Various types of camping topics are popular in Douyin. Weekends travel on weekends and May Day holidays. Camping has become a popular way of recommending travel. Camping methods such as camping guide have attracted much attention. #Together, the topic volume of the topic has reached 820 million times, respectively. Camping topics have been widely spread. Correspondence

Parent -child camping and family camping have become an important scene in camping activities. The spread of communication reaches its peak in the summer and holidays. In the past year, camping content has been broadcast over 27.4 billion times, of which the parent -child camping content has been played over 700 million times, and the cumulative family camping content has exceeded 300 million times.

Cumulative content of camping content. Correspondence

Interested users have become more universal from small interest. Among the interested users of the Douyin platform, the gender distribution is balanced and the age group distribution. Three -line interest users account for 60 % of the overall interest users.

Camping gender and user proportion. Correspondence

Camping enthusiasts have a variety of camping products. Outdoor clothing, washing and cleaning supplies, and water containers are necessary equipment for camping enthusiasts. At the same time, camping supplies such as sky curtains, sleeping bags, and moisture pads also appeared. While meeting the spiritual needs of outdoor camping, basic physiological safety and protection are also concerned.

Popular camping products. Correspondence

One thousand people who love summer have a thousand ways to spend summer. In the summer of 2022, have you been sweating through exercise, cooling through drinks and entertainment activities, escaping through self -driving, or through the interesting wildness?

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