Shandong Shouzheng "Five -Entry" ② | The first batch of 5 pairs of "Shandong Hand -made" service area flagship store was completed and operated

New Yellow River Reporter: Shi Xiaodan

On June 18th, the first batch of Qingyin Expressway Jinan East, Weifang West, Jingtai Expressway Yucheng, Ningyang, and Binlai Expressway Wenchang Lake Service Area, which were built by Shandong Express Group, officially set up a total of 5 pairs of "Shandong Handao" service area flagship stores. Build operation.

According to reports, the flagship store of the "Shandong Shoucheng" 5 pairs of service areas is created in accordance with the "unified image, unified design, and unified brand" model, with an average area of ​​458 square meters. The flagship store brings together more than 600 well -known hand -made products in the province's "firing forging, weaving and dyeing, carving crafts, four treasures of the art room, and art drawing category". Flagship stores follow the concept of "immersion, heavy experience, and easy promotion", integrate into art exhibitions, projection theater, Internet celebrity live broadcast, on -site display and other format elements, build a platform for displaying hand -made products, experience non -heritage arts, and participate in folk activities. Volkswagen feels the charm of "Shandong Hand -made" at a close range, allowing "Shandong Hand -made" to go nationwide through the service area, enter millions of households, and integrate into modern life.

In the next step, Shandong High Speed ​​Group will take two steps in accordance with the "flagship demonstration site, promotion demonstration site" and the "offline entity, online mall" dual platform setting path to continue to help the creation of public brands of the traditional handicraft area of ​​"Shandong Hand -made". Before the end of the year, complete the construction of 17 pairs of "Shandong Hand -made" into the service area promotion demonstration site. The normalization and high -level exhibition and exchange platform meets the public's high -quality demand for good travel, and to promote the development of the "Shandong hand -made" industry.

Edit: Weekend

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