New scene, new consumption, new experience!Create a characteristic nightlife IP, "Quancheng Night at 8 o'clock" is coming

Qilu.com · Lightning News August 25th News New scene, new consumption, new experience. On August 24th, the 6th Shandong Cultural and Tourism Huimin Consumer Consumer Season · Quancheng Night launched ceremony was grandly opened in Jinan's special Oriental God painting.

The event was hosted by the Jinan Cultural and Tourism Bureau and hosted by the Jinan Branch of Industrial and Commercial Bank of China Co., Ltd. Liu Zuzong, a second -level inspector of the Jinan Cultural and Tourism Bureau, Ding Guochun, chief of the Jinan Finance Bureau, Zhang Juzhong, deputy director of the Jinan Sports Bureau, and the construction of the deputy president of Jinan Branch of the Industrial and Commercial Bank of China attended the event.

With the successful holding of the launching ceremony, the "Quancheng Night Night" officially kicked off. The event will launch a variety of cultural tourism consumption characteristics in combination with online and offline to create a distinctive spring city nightlife brand.

The stream gathers, join hands to help Jinan Night Cultural Tourism Consumption Expansion and Quality

At present, boosting consumption has become a keyword that responds to international challenges, stabilizes the national economy, and meets the needs of the people's good life, and the role of cultural tourism consumption that coexist in economic benefits and social benefits is increasingly prominent. Among them, the night economy, which is regarded as an important symbol of urban vitality and the quality of people's life, has become one of the important starting points for "promotional fees, stable economy, and growth".

Liu Zuzong, a second -level inspector of the Jinan Cultural and Tourism Bureau, said at the speech that in recent years, the Jinan Cultural and Tourism Bureau has attached great importance to the development of night economic development. Enrich the cultural tourism format at night, and make every effort to promote the expansion of the cultural tourism consumption to the quality of the night. In order to further develop a new business model such as the "Night Economy", it is called the Consumer Consumer Brand of Cultural Tourism.

"With the rise of Jinan tourist attractions, characteristic neighborhoods, and fashion night cultural consumption activities, Jinan ICBC has contributed financial forces to help build a service reaching system with full scene coverage and multi -ecological integration." The construction of the Deputy Governor said that the ICBC will actively integrate into the construction of Jinan Night Culture and help build a tourist consumption gathering area.

As a representative of the Night Cultural Tourism Consumer Consumption Area, Ren Wenqian, assistant general manager of Jinan Fang Eastern God Painting, introduced that Jinan Fang specially integrated the traditional Chinese cultural elements, and now has created more than 30 night cultural science and technology projects, 6 nights specialty theme cultural performing arts projects Next, they will also work with all walks of life to contribute to the development of the night life and cultural development of Jinan City, and to contribute to Jinan's economic development.

After the launching ceremony, the guests at the meeting watched the "Bear Out of the Sky Music Drama". Taking the sky as the curtain, the 300 house drone transformed the night elves, and the bear big bear second issued an invitation letter. The agile and interesting pattern combined with the original sound of the actor's original sound of the actor to bring an immersive audiovisual experience to citizens and tourists.

Online and offline, shaping the special IP of Quancheng Night Consumption Consumption

As one of the important activities of the 6th Shandong Cultural and Tourism and Tourism Consumption Season, "Quancheng Night" will be launched online, offline participation, online cognition, offline experience, online IP and offline integration In other ways, launch "Spring City Night" every week, "Quancheng Night" big koi, "Quancheng Night at 8 o'clock, I want to go to the headline" and other characteristic interactive activities to fully tap the consumer resources of Quancheng Night Cultural Tourism and establish it. The fashionable urban cultural tourism consumption framework is the same as the cultural tourism agglomeration area and cultural tourism enterprises in Jinan to create night cultural tourism consumption characteristics, creating both local characteristics and current trend, cultural tourism experience and urban leisure integration, multi -business formats, high formats high, and high formats are high. Popular night urban life brands, thereby achieving increased customer drainage, extending tourists' stay time, and promoting secondary consumption.

Among them, "Quancheng Night Night" is seen every week, and it is launched on time every Wednesday at 8 pm. Travel consumer products. In the first event launched on the evening of August 24, the organizer used "Night Tour", "Night Entertainment", "Night Show", "Night Taste", "Night Reading", "Night Study" as a clue, and depicts a bustling and romantic. The "New Huahua Autumn Color Picture" makes citizens shout fun and practical.

The "Quancheng Night Night" big koi will be launched at 8pm every Thursday. At that time, it will be a "big gift package" for citizens tourists, performance tickets, free homestays, free food, and free food.

"At 8 o'clock in Quancheng, I want to go to the headline" will adopt two ways of recommendation and solicitation to tell the story of the personal and enterprise in the post -epidemic era about "new scenes, new consumption, and new experience".

38 million yuan promotes consumption, Jinan will continue to cultivate night cultural tourism consumption agglomeration zones

Fireworks in the world, caressing the hearts. In recent years, Jinan has achieved fruitful results in promoting cultural tourism consumption and helping to upgrade the night economy.

Especially since 2022, in order to actively respond to the deployment requirements of the central and provincial and municipalities on promoting the stable growth of consumption growth, the Jinan Cultural and Tourism Bureau launched 17 consumption policies and measures in the field of cultural tourism, and coordinated 38 million yuan to promote the text to promote the text. Special funds for travel consumption, carry out the sixth cultural tourism and benefit people consumer season activities, plan and launch a series of wonderful cultural tourism promotion consumption activities, and support the unprecedented efforts.截至8月15日，已发放文旅惠民消费券1616.7万元，领用消费券968.8万元，直接带动文旅消费3636.5万元。

In terms of helping night economic development, Jinan has created the "Spring City Night Banquet" night consumer culture IP, and has organized the "Quancheng Night Cultural Tourism Consumption Season", "Jinan Night Leisure Carnival", Midi Music Festival, "Night of Jinan -Trendy Music Music The festival "such as fashion night cultural consumption activities, integrating and creating more than 20" Night Spring City "Cultural Tourism Consumer Center, Night Economic Theme District, iconic Night Tourist Belt, and innovating modern performing arts such as" Quancheng Memory ". Jinan has won the country's "Top Ten Night Economic Influence City", "Top Ten Cities of Night Economy" and "The First Batch of National Culture and Tourism Consumption Demonstration City". Night Cultural Tourism Economic Development Cluster. Among them, the characteristic cultural district of Jinan Ancient City, Impression Jinan · Quan World, and Jinan Fang Eastern God Painting was successfully selected into the national night culture and tourism consumption agglomeration area. The district, Huayi Brothers (Jinan) film towns, and Ronghui Jinan Old Commercial Port Cultural Tourism and Leisure District are selected into the municipal night cultural tourism consumer gathering area. The "Quancheng Night" activity also received strong support from the brigade gathering area in various texts. It is reported that the Municipal Cultural and Tourism Bureau will take the "Quancheng Night" activity as an opportunity to continuously cultivate and create night culture and tourism consumption agglomeration area, optimize the night cultural tourism consumption environment, and actively cultivate night tourism such as night tourism, cultural experience, special catering and other night tourism Economic industry, improve the quality of urban connotation, continuously develop and innovate more Jinan experience.