Junle Bao Yue Xian Xian "humiliating girl" storm apologize!Earlier in the advertisement, "Fishing Fishing Flowers, Waiting for Treating" and other expressions

Future Network, Beijing, August 25 (Reporter Ling Meng) "Fishing Fishing Flowers, Waiting for False Hook", "Throwing a fresh girl's special bait, waiting to see it" ... Recently, Junle Bao's Yuexian Living Brand released A advertisement was questioned by netizens as "insulting women."

On the afternoon of August 24th, Junlebao Yue Xianyan's official Weibo released a public apology, saying that the recent un respects of women's disrespect for women, which brings discomfort and emotional damage to consumers. Speak apologize. "Related content has been deleted, the account operations and reviewers of accounts have been deleted seriously, and they are deeply reflected and attracted to the abstinence.

In the future, reporters noticed that on the afternoon of August 23, some netizens exposed and complained on the social platform that Junlebao's Yuexian milk brand recently released the official account of "Fishing Flowers Fishing Flowers, Vanity Hook Waiting for "Slogs. Below this advertisement, there is also the words "Throwing a special bait of a fresh girl, waiting for it", "Is it too late to get the bait now? Fishing in the whole network of small fresh girls" and other words.

Social platform netizens feedback screenshots

The netizen said that the above -mentioned advertising copywriting of Junle Bao Yue Xianxian was suspected of "insulting women" and published a comment under the advertisement, "Extremely discomfort! Treating women's attitude towards women is really in line with the social concept of equality between men and women? "

Social platform netizens feedback screenshots

On the afternoon of August 24th, the future reporter browsed the official account of Junle Bao Yue Xianhong Book and found that the above advertisements that caused controversy in netizens could not be retrieved.

Chen Xiaodu, a civil administrative lawyer consulting expert of the Supreme People's Procuratorate and a member of the Shanghai Law Association Intellectual Property Committee, said in an interview with Future Network reporters that the above -mentioned advertising cases released by Junle Bao Yueye involved vulgar marketing and gender discrimination.

"'Specializing in Flowing Flowers, Fantastic Hook Waiting for' Propaganda Copywriting Department's gender discrimination against women, 'Fresh Girls' and other expressions also reflect the derogation of women. In addition, the word" fishing "in the copywriting increases This kind of derogation and insult, violated the provisions of Article 9 (9) of the Advertising Law: 'Advertising must not contain the content of ethnic, race, religion, and gender discrimination. "Chen Xiaobou pointed out Essence

Tianyancha shows that Junlebao Yue Xianhuo trademark belongs to Junlebao Dairy Group Co., Ltd. (hereinafter referred to as "Junlebao"). The official website of Junlebao said that the company was established in 1995 and has always focused on the development of the dairy industry in 27 years, providing consumers with healthy, nutritious and safe dairy products. The business scope includes infant milk powder, low -temperature yogurt, low temperature milk, room temperature liquid milk, animal husbandry, etc., and 21 production plants and 17 modern large pastures are built in Hebei, Henan, Jiangsu, Jilin and other places. The sales market covers the country.

It is worth noting that Junlebao, who is self -proclaimed with "safety dairy products", has been frequently exposed in recent years.

According to the China Economic Network previously reported, as early as 2013, some consumers complained that the calcium -shaped black foreign objects produced by the checit yogurt produced by Shijiazhuang Junlebao Dairy Co., Ltd. Symptoms such as diarrhea. In the same year, Ms. Guo, a citizen of Binzhou, also reported that she purchased four bottles of Junlebao daily live bacteria in a large commercial building in the urban area. Among them, the date on the three bottles and the production batch number spray code was dropped.

Screenshot of Black Cat Complaint Platform

To this day, Junlebao's product quality problems are still common on the Internet. The black cat complaint platform shows that as of now, there are as many as 468 related complaints involving "Junlebao". There are 26 complaints in the past 30 days.

In addition, Tianyancha shows that since 2014, Junlebao has been listed as 30 times for the executed person, with a total of approximately 14.827 million yuan. In August 2015, Junlebao was also punished by the Shijiazhuang Environmental Protection Bureau for violating the automatic monitoring and management system; in July 2018, Shijiazhuang Junlebao Dairy Co., Ltd., a subsidiary of Junlebao, was also violated with tax management and was. The Taxation Bureau of the Jiyang District of the State Administration of Taxation shall be fined 10,000 yuan.

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