Guanghan Market Supervision Bureau successfully mediates the "one -price" gold jewelry consumer dispute to ensure the rights and interests of the elderly consumers

Recently, the Guancheng Market Supervision Office of Guanghan Market Supervision and Administration received a complaint from consumer consumer, saying that his mother had spent 15,000 yuan in a golden shop to buy gold jewelry and requested a refund to be refused.

After the electricity was connected, the staff of the institute realized that this might be a consumer dispute that involved the rights of the elderly consumers, and immediately contacted the buyers and sellers to understand the situation. It is reported that Mr. Sun's mother was 75 years old and went to the golden point to buy goods on the same day. When she bought it, she thought it was a "gram -price" gold jewelry. The merchant requires Mr. Sun's mother to pay the maintenance fee on the grounds that the product deformation is required to replace other styles at a price of more than 600 yuan/gram.

Considering the consumer psychology and consumer characteristics of elderly consumers, the staff of the institute decided to organize the two parties to conduct communication and mediation. With the patient's repeated persuasion, the two parties finally reached a mediation agreement: the merchant at the price of 468 yuan/gram as the consumption as the consumption price was the consumption as the consumption price was the consumption as the consumption. Replacement. Mr. Sun and his mother are satisfied with the processing results.

During the mediation process, the staff once again popularized the "Optical Bid Price and Price Fraud Regulations" implemented by the merchants again on July 1, 2022, requiring merchants to strengthen the training of employees in the store while doing a good job. The difference between "one -boded" jewelry and "gram -priced" jewelry.

Guanghan Market Supervision Bureau reminds that when buying gold jewelry, consumers should pay attention to checking the logo labels of the jewelry, understand the types of jewelry and the detailed rules of the return and exchange from the salesperson, and then make a choice. Merchants will use the weakness of the elderly consumers with weak awareness and lack of rights to defend their rights. Senior consumers must inform their families in time and complain to their families in time and complain to the local market supervision department or call the 12315 hotline to ensure that their legitimate rights and interests are not infringed. (Chen Di reporter Cheng Boquan)

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