"Being benchmark, docking, integration" Yangtze River Delta!Shandong Lanling actively builds the Yangtze River Delta back garden pioneer

Create the garden of the Yangtze River Delta casual tourism. Lanling in Linyi is in the sky, enjoy the location, and get people. In recent years, the Culture and Tourism Bureau seized the favorable opportunity of the three -step strategy proposed by the Municipal Party Committee and Municipal Government, and used the advantages and advantages of more than 300,000 people in Lanling in the Yangtze River Delta. Ling and Red Lanling's resource advantages, actively benchmarking long -town high -quality tourism demand and customer source market, and vigorously developed global tourism. Last year, the county's triangle tourists exceeded 1.2 million. We have done a good job in the long -term triangle in various aspects, and strive to be the main force of the "back garden" of the long triangle leisure tourism.

Implement the "characteristic+boutique" project, benchmark the long triangle, improve the quality of tourism, promote the construction of tourism project construction and the upgrade of the tourist attraction, carry out the tourism quality improvement of 100 days, strengthen the tracking and supervision of tourism companies, improve the foundation of the foundation, improve the foundation Facilities, improvement management services, standardized operational behavior, maintaining market order, comprehensively improving the minimized service level and development quality of the tourism industry, and actively creating a provincial -level tourism demonstration zone. Promote the creation of 5A -level scenic spots at the Lanling National Agricultural Park, accelerate the construction of key projects such as Huaxia Wine City, Baoshan Phase II, Grand Mountain, and Mountain King, and launch tourist routes such as rural ecological tourism and red research tour. Pinghuzhuang Village, Baoshan Qian Village, and Xiaodongshan Village were rated as the village of scenic spots in Shandong Province; The "Impression Village" Yimeng Old Street was selected as the annual food experience place. The continuous improvement of these tourism formats and tourism quality has strongly supported the development of tourism in the whole region.

Implement the "resource+marketing" strategy, connect the Yangtze River Delta, vigorously develop the Yangtze River Delta market, and strengthen the cooperation with Shanghai Spring and Autumn, Suzhou Tongcheng, Jinjiang Tourism, Shanghai Airlines Tourism, Shanghai China Travel, and East China Self -driving Tourism Association. Actively deepen the integration of the tourism circle such as Mengshan, Taierzhuang, Xuzhou, and combined with the long -term triangle tourism market and integrate into the regional development pattern. Overall planning and packaging of tourism products and tourism routes, joint marketing, unified promotion, Peihu Lanling tourism brand. The three boutique tourist routes are introduced to lead the three boutique tourism routes, green and blue integration of rural tourism, and ancient and modern research tour to meet the personalized, characteristic, and diversified needs of tourists in the Yangtze River Delta region. At the same time, combine the "vegetable basket" project with the "back garden" construction, forming a joint force in terms of publicity and promotion, event planning, and product building. Choose key cities such as Shanghai, Nanjing, Hangzhou, plan the Yangtze River Delta Tourism Merchants and Merchants, hold a tourism promotion meeting to enhance the popularity and influence of Lanling's tourism tourism.

Make good use of new media and big data, carry out diversified and precise marketing, to innovate the propaganda mechanism, fully mobilize the enthusiasm of the media, enterprises, and intermediary organizations, and promote multi -sectoral and multi -level joint collaboration. Pressor gutter housing plays the column of CCTV2's "Fortune of Fortune", and "Daicun: My Home Living in the Park" landed on CCTV's 4 sets of Chinese international channels. In May, the "519" China Tourism Day event and "Enjoy the Lanling Culture Enjoy the Drunk American Journey" Lanling people You Lanling series activities. Combining Lanling County's actual formulation of tourism rewards in Lanling County, actively strive for travel agency award policies, and attract large teams to Lanling Tourism and Tourism to drive the cultural tourism consumer market. Issuing cultural and tourism Huimin Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumption and Leading Industrial Recovery.

Do a good job of "cultural tourism+new format", integrate into the Yangtze River Delta, create a new hot spot in tourism, and innovate new formats. The cultural tourism industry has been transformed from the traditional "food, maintenance, travel, purchasing, and entertainment" to "business, support, learning, learning, leisure, love, strange" new six elements. Further integrate new tourism elements, do a good job of "cultural tourism+technology", "cultural tourism+performing arts", "cultural tourism+experience", "cultural tourism+cultural and creative" combined articles. Efforts will be made to promote the close combination of tourism with green ecology, recreation and leisure, education and training, research and study tourism, to create a new business format and polish the new business card of Lanling. Efforts will be made to integrate the development of cultural tourism into a "strong force" and "strong engine" that promotes the high -quality development of Lanling's economic and society, and drives the county to form a tens of billions of cultural tourism industry clusters. The "Impression Village" Yimeng Old Street introduced the escape of the secret room, script killing, cultural and creative products and other industries to enrich the format structure, build a diversified consumer demand pattern, and drive the radiation surface and influence of the night market to upgrade. The "Impression Village" is reappeared "by the China Tourism Daily, Volkswagen Daily, Linyi Traffic Broadcasting, and Linyi and other media.

"Implement three steps, build a back garden", and move towards the Yangtze River Delta, and the horn of the high -quality development of cultural tourism has sounded. In the next step, we will take this meeting as an opportunity to conscientiously implement the decision -making and deployment of the county party committee and county government. With the passion of Lanling, the "back garden" of the long triangle leisure tourism is fully dressed up, and it contributes to the construction of humanities and the United States and New Lanling.

Lin Wenqing reporter Wang Wenqing

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