Jiangning District, Nanjing, Jiangsu: Socialized aid to crack the "tongue pension" problem

At 7:30 in the morning, the person who bought breakfast in the "Meeting Spring Restaurant" in Laocun Community, Dongshan Street, Jiangning District, Nanjing City, Jiangsu Province has lined up. Most of them are the elderly. An old man stood in front of the machine to "brush his face", supplemented the price difference of 2 yuan, and bought breakfast. On the price list of the restaurant, the steamed buns and flowers are 1 yuan, and the elderly enjoy the subsidy, and you can buy 5 yuan for 1 yuan.

In July of this year, the "Meeting Spring Restaurant" passed the assessment and joined the "Xiaojiang Jiahu" silver -haired food assistance service created by the Jiangning District Civil Affairs Bureau. While enjoying government subsidies, companies will give more benefits to eligible elderly people. Li Long, the person in charge of the restaurant, said: "The elderly over 75 years old in Jiangning's household registration are 1 yuan breakfast, and Chinese food and dinner are 2 yuan. 5 categories of elderly people, the subsidy standard is slightly higher, the breakfast is 2 yuan, and the Chinese food and dinner are 4 yuan. In addition to enjoying the special package launched in the store, all other meals in our store can deduct the subsidy, and the difference is to make up the difference. Buy. We launch different packages every month and change the taste for the elderly to eat. "

Jiangning District Civil Affairs Bureau supports the development of the elderly from four levels: policy support, construction subsidy, head subsidy, and performance rewards. The decisive role is to introduce brand catering companies to carry out socialized food aid services to crack the problem of "tongue pension" for the elderly.

Introduce market resources to provide high -quality food aid services

"In the past, our pension and food aid policy was difficult to land." According to Wang Jindong, deputy director of the Jiangning District Civil Affairs Bureau, the urban and rural dual structure of Jiangning District is obvious. There are 193 agriculture -related agriculture in the 201 communities, and the per capita consumption expenditure of the annual life of rural areas is more than 20,000. Yuan, including food and other expenditures, accounts for about 29%, averaged about 500 yuan a month, and the elderly are lower. "Most elderly people's consumption capacity and consumption habits cannot support lunch expenditure ranging from 5 to 10 yuan each time. The food aid operation unit is forced to reduce the price of the meal because of the pressure of performance assessment, but it is still difficult to attract the elderly to consume independently ","

To this end, the Jiangning District Civil Affairs Bureau accurately applied policies to cooperate with low -priced chain catering brands such as "peace garden", "Qinglu" and "Baozi Brother" to introduce market resources to meet the needs of the elderly's food assistance service with the company's own development. Get up -while the store continues to provide social catering services, it will increase the food aid service function of the elderly. This not only achieves the growth of store income, but also provides convenience for the elderly.

Since the opening of the store with the function of the elderly with the function of the elderly, the elderly has provided more than 40,000 people in just 2 months, and the highest single -day service for the elderly is 923. "The popularity of the elderly and the degree of satisfaction of this service far exceeds our expectations." Wang Jindong said happily.

In November 2021, the "Huangjiayu" brand store joined the silver -haired food aid service. Originally, the sales of up to 100 bowls per day had now reached 400 bowls. Among them, nearly 80 % of customers were elderly.

Face recognition guarantee funds precisely put in accuracy

"The identification is successful, and it will be reduced by 2 yuan." When the old people swipe the card to buy the card, the card machine will send such voice broadcasts. This is a technical exploration conducted by the Jiangning District Civil Affairs Bureau -adopting a face recognition method to confirm the identity of the subsidy object to ensure that the financial aid subsidy is really used in the elderly.

In May 2019, based on the "civil affairs data system", the Jiangning District Civil Affairs Bureau jointly developed "Jingdong Cloud" to develop "chain catering enterprise elderly food assistance information module". The elderly only need to log in to the "Xiaojiang Jiahu" WeChat public account, and register can be completed in just a few minutes.

After the civil affairs department implemented the approval, the approval results were sent to the applicant's mobile phone by SMS, and transmitted to the "Jingdong Cloud" database on the same day. The next day, the application target was identified before the face -to -person face recognition equipment. The collected data will be sent to "Jingdong Cloud" and Nanjing Jiangning's "Civil Affairs Data System" to confirm that the personnel are qualified to enjoy the subsidy subsidy. This technology can also avoid repeated subsidies of the same meal period to ensure accurate investment in fiscal funds.

In response to problems such as unspoken operation of the elderly, Jiangning District Civil Affairs Bureau also provides intimate services. "We dispatched the human resources of the elderly, distributed in each meal assist point, and assisted in registration every day. At the same time, we developed a batch registration module to facilitate the registration of the elderly without mobile phones." Wang Jindong introduced. For the owner of the store, the owner of the store can easily inquire about the elderly food aid service records every day, and obtain subsidy funds on a monthly basis.

Brand operation promotes independent consumption of the elderly

It is understood that the "Xiaojiang Jiahu" silver -haired food aid service has cooperated with 30 chain restaurant stores such as "Suke", "He Bide" and "Golden ingot". Thousands of people, accumulated 2 million elderly people. According to Wang Jindong: "In Jiangning, whether it is urban or rural areas, when it comes to the" Xiaojiang family's care ', the elderly who sign the contract receiving service will give up the thumbs up. The low -unit price aid service is more in line with the psychological expectations of the elderly. "

At present, "Xiaojiang Jiaju" has developed a "all -around family care" system, including 42 basic services including student assistance, assistance, assistance, food assistance, and purchasing for purchasing, which covers almost all the daily care of the elderly.Since the Jiangning District Civil Affairs Bureau has built the "Xiaojiang Home Guard" home -door service brand in 2019, after strict screening, the 201 private home care service centers in the area in the jurisdiction will be included in the system to implement standardization of unified preparation, unified nursing service content, and unified service process and other standardization.manage.At the beginning, the "Xiaojiang Jiahu" service target was limited to the five elderly people of empty nests, loneliness, disability, dementia, and family planning.After accumulating some experience, the Jiangning District Government issued an opinion, expanding the scope of the government's purchase of home care services to the elderly over 85 years old, and last year, it expanded the service scope to all elderly residents in the area.The "Xiaojiang Home Guard" focuses on on -site care, smart bracelets, and networking. While improving the brand's influence, it further improves service capabilities and quality to benefit more urban and rural elderly people.

Source: "China Social News"

Reporter: Zhou Ranran

- END -