"Three Top Ten" see Weihai 丨 "Point Stone into Gold"!How industrial design has become the "golden finger" of enterprise development

Not long ago, the new product of "walking" from the Industrial Design Center of the Rongcheng Mingjun outdoor leisure goods — expanded RVs, compared with the original, the internal height has expanded 40 cm, and the side and the rear direction extended 1 meter by 1 meter. about. Because of a design change, the product stood out in the fierce market competition and won an order of over 10 million yuan for the company.

Industrial design is known as the "golden finger", which is known as the gold, is the most value -added potential in the manufacturing value chain. Usually the adjustment and optimization of a detail can largely increase the market share and output value of the product to a large extent Essence

Name Jun RV.

"For our RV manufacturers, design is 'soul'. By designing and adjusting the details of RV, it is the key to improving the beauty, comfort, practicality and security of the product, which is the key to maintaining market competitiveness." Xiu Chuanyi, the executive director of Mingjun Company. In 2018, Mingjun has established an industrial design center. In the past 4 years, the designer has increased from more than 10 initials to today's 66. The team has continued to grow and grow. Design funding investment has also increased to 13 million yuan per year.

The investment of "big pen" has brought significant results. In recent years, there have been nearly 80 valid invention patents born from the Industrial Design Center and 8 invention patents. On average, nearly 20 new products can be "walked" each year. In 2021, the company's annual output value reached 210 million yuan.

In the Kleterfill wind aircraft, workers are manipulating the robotic arm.

The high -end equipment supporting ventilation cooling equipment industrial design center of Weihai Cleterfill also realized high output. 15 authorized invention patents have been obtained here. Among them, the research and development design "Efficient, low -noise, high -reliability large -scale large -scale fan -based key technology research and development and industrialization" and "high -speed e -vehicle group intelligent, lightweight ventilation and dust removal system" is the company Bring nearly 100 million yuan in economic benefits.

For another example, Weihai Shanhua Carpet Group Co., Ltd. has invested nearly 100 million yuan in industrial design in the past three years, completed 35 design results, 23 industrialized projects, and sales revenue achieved by new products accounted for 55 new sales of enterprises. %.

The enterprise has its own industrial design center, which means that not only can it be more convenient and quickly designing the product, continuously improve the product grade, bring direct economic benefits to the enterprise, but also through the impact on the upstream and downstream enterprises of the industrial chain. Drive the development of the entire industry and promote the transformation and upgrading of the industry.

Weihai attaches great importance to industrial design development and technological innovation, highlights the status of enterprise innovation, and regards improving industrial design capabilities and enhancing innovation empowerment as an important focus, and vigorously promote innovation policies, resources, and elements to advantageous enterprises. At the same time, Weihai took the lead in the province to introduce the "Implementation Opinions on Accelerating the Development of the Industrial Design Industry", clarify the development goals, key tasks and guarantee measures, and set up special funds to support industrial development. Since 2017, a total of more than 26 million yuan has been implemented, and 124 industrial design projects have been supported.

A few days ago, the Shandong Provincial Department of Industry and Information Technology announced the list of seventh batch of provincial industrial design centers, and 17 companies in Weihai were selected. As of now, Weihai has 40 and 5 provincial and national industrial design centers. Among them, the number of national industrial design centers ranked third after Qingdao and Jinan, ranking third in the province.

■ Reporter Notes

Make good use of "golden fingers" to release "new kinetic energy"

45, this is the total number of industrial design centers at or above Weihai. Among them, the number of national industrial design centers ranked third after Qingdao and Jinan, ranking third in the province and the forefront.

The reporter found that the Weihai Industrial Design Center not only had a large number and high level. The key is that the enterprise was also used well, achieving high output. Relying on the "golden finger" of the Industrial Design Center, more and more enterprises have firmly grasped the market's right to speak through independent design and iterative innovation, and converted the value of industrial design into the economic benefits of "visible to touch".

Enterprises are used well, and the government is actively guiding. In order to improve the innovative design capabilities of the Industrial Design Center, Weihai organized a special training of industrial design, carried out industrial design demand service docking activities, expanded the perspective and ideas for enterprises to expand industrial design and development, and help industrial design and manufacturing better integrate development.

Enterprises work hard and government guidance. I believe that in the future, more enterprises will be completed in the industrial design center of the enterprise, creating value for enterprises and transforming for the industry. (Hi Weihai client reporter Zhang Yu correspondent Wang Weiyu/Wen Sun Dawei/picture part of the picture is data map)

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