Tianfu Tourism County Tour 丨 Yuan Chengjun: Accelerate the enlarged county effects to create "Li Bai Culture" super IP

Author:Cultural Tourism China Time:2022.08.24

In Mianyang Fang Special Oriental Divine Painting, laughing, screaming, stunning sounds, high -tech gameplay detonation of the circle of friends; in Dou Yishan, Jiangyou City, tourists either walk along the mountain road along the trail, or marvel at the gliding umbrella The thrilling stimulus makes people linger; in the Wang Youmu Memorial Park, antique buildings, and the party history materials with historical brand, make people respect ...

Since the establishment of Tianfu Tourism County, Jiangyou City has adhered to the goal of building a "international national -level Libai cultural sacred place, Sichuan Provincial Hub Cultural Tourism Development Base, Mianyang Cultural Tourism Core Hub" goal, "to strengthen brand building, promote industrial development, optimize optimization Measures such as service environment to further improve the top -level design, highlight project leadership, deepen the integration of cultural tourism, and lead the city's cultural tourism industry with high -quality development. Recently, the "Tianfu Tourism County Tour" centralized publicity and reporting activities organized by the Sichuan Provincial Department of Culture and Tourism walked into Jiangyou City. And the future cultural tourism plan is introduced.

▲ Yuan Chengjun, Secretary of the Jiangyou Municipal Party Committee (Photo by Fu Yuanshu)

Question: What are the new changes in Jiangyou?

Answer: After Jiangyou was awarded the third batch of Tianfu tourism counties on September 28 last year, we took the honor as one of the four major development strategies in the next five years with honor as the new starting point. The Industrial High -quality Development Reward Support Measures (Trial) "continued to run out of the" acceleration "in deep integration of cultural tourism. In 2021, the city received a total of 10.723 million tourists, an increase of 9 %, and the comprehensive tourism revenue was 13.75 billion yuan, an increase of 11.2 %. He was selected into the top 100 counties in the county's comprehensive tourism in the country in the year, and helped Jiangyou to strive to strive to create 15th county in the country's top 100 counties and reach 119.

Question: What is the new thought of Jiangyou on the golden signboard of "Tianfu Tourism County"?

Answer: We will conscientiously implement the twelfth party congress of the province's decision -making and deployment of "coordinating cultural undertakings and the development of cultural tourism industry", make every effort to promote the integration and development of cultural tourism to a new level, and accelerate the comprehensive effect of "Tianfu Tourism County". Generally speaking, "three one", that is, a new high goal, a new super IP, a new core carrier.

The first is to anchor a new high goal. That is, by 2025, the number of tourists in the city exceeds 12 million people and the total tourism revenue will reach 15 billion yuan. We will further improve infrastructure, promote smart tourism, strengthen service supervision, and accelerate the creation of important tourist destinations for the Bashu Cultural Tourism Corridor. , Strive to create a national tourism demonstration zone.

The second is to strengthen a new super IP. That is, Li Bai culture super IP. Jiang Youth has a reputation of "Li Bai's Hometown". Li Bai was born here and spent 24 years of youth. Culture -based cultural tourism industry will usher in greater opportunities in a larger pattern. We will accelerate the construction of Li Bai Cultural Industrial Park, continue to run the Li Bai Cultural Tourism Festival, effectively show the "Li Bai of the World" style, tell the story of "Li Bai's Jiangyou", and create a "Li Bai Culture" super IP of the cultural tourism industry.

The third is to do a new core carrier. That is, Li Bai's hometown of cultural tourism area. Taking Li Bai's site, travel, and poems in Jiangyou as the core, and relying on the high -quality tourism resources of the city, it is based on the planning and construction of Li Bai's old cultural tourism area, and strives to improve and improve the national 4A -level scenic spots such as Li Bai's former residence and Li Bai Memorial Hall. God -painted beaded chain and continuous films to form a bursting point for tourists in the city; vigorously promote the "creation 4A" and Dou Yishan "creation 5A" project in China, comprehensively build the "famous towns, famous villages, and famous products" system of Tianfu, and strive to build the construction "One nuclear leader, global development" cultural tourism economic pattern.