Yanchi Beach sheep: unremitting exploration on the road of "six specials" industry

Source: Ningxia Sunday Client

Yanchi, the characteristic industry represented by the beach sheep is developing vibrant. Special geography, climate, water quality, and grass fields, giving birth to a unique salt pond beach lamb. It is not only a national geographical indication product protection product, but also the "top flow" of the lamb of the four boarding feasts.

The autumn of Fengjiegou Township Village, Yanchi County is still overwhelming. Nearly 300 small villages, because of the 135,000 acres of grasslands, have created an endless scenery. Platform villages have transferred 40,000 acres of land to Shangling and other agricultural and animal husbandry enterprises to plant high -quality pastoral grass. Villagers repurchase high -quality pastoral grass from the planting base to develop beach sheep farming, and the per capita income of the village has reached 15,000 yuan.

Now, here is creating a demonstration base of the high -end, intelligent, green, and integration of the "Yanchi Beach Sheep".

On August 20, the reporter came to the site of the "breeding+" integrated demonstration project of Yanchi County, Yanchi County. The cool autumn breeze passes through the endless grassland. The 20,000 acres of planting base Hiuda land and pastoral planting projects are spectacular. The dark blue 10 farmed greenhouses have raised 10,000 beaches.

"After the project is completed, 20,000 basic ewes can be raised, and the annual outlet can be raised 30,000, which further enhances the brand influence of the" Yanchi Beach sheep '. Drive the surrounding people to increase their income and get rich. "The relevant person in charge of the Agricultural and Rural Bureau of Yanchi County said.

This project budget investment is 240 million yuan, covering an area of ​​21,000 acres. The main implementation of infrastructure construction projects, field projects, and 20,000 purebred beach sheep farming breeding base construction projects, and build a digital information management system and the entire process traceability system. By 2025, the project area has a breeding income of 50 million yuan, a forage income of 60 million yuan, and an annual operating income of 110 million yuan.

The "cultivation+" integrated demonstration project is a scene of farming in Shanchuangou in Yanchi County. Nowadays, more than 3 million beach sheeps in the county have created huge wealth, and built beach sheep -quality resource protection, breeding ram breeding, and high -end beach mutton production; ; Beach sheep breeding technology research and development, beach sheep cultural experience, leisure tourism, and foodbook development model of the entire industrial chain, becoming the brightest background color and heaviest compressor stone for rural revitalization, providing the development of Ningxia's "six specials" industry development Valuable experience and important revelation.

Since the "Opinions on Further Accelerating the Development of the Sheep Industry in 2009" in Yanchi County, the "Implementation Plan for the Development of the Beach of Yanchi County" for 13 consecutive years has adhered to a blueprint painting to the end. A total of 500 million yuan in integration funds, the construction of the county's standard farming sheds, planting rams, breeding of basic ewes, high -quality pastoral planting, silage pond construction, green and yellow storage feed production, brand promotion, market development, credit guarantee funds, credit guarantee funds, credit guarantee funds, credit guarantee funds, credit guarantee funds, credit guarantee funds, credit guarantee funds, credit guarantee funds, credit guarantee funds, credit guarantee funds, credit guarantee funds, credit guarantee funds, credit guarantee funds, credit guarantee funds, and credit guarantee funds, credit guarantee funds, credit guarantee funds, credit guarantee funds, credit guarantee funds, credit guarantee funds, credit guarantee funds, credit guarantee funds, and credit guarantee funds, and credit guarantee funds, and credit guarantee funds, credit guarantee funds, and credit guarantee funds, and credit guarantee funds, credit guarantee funds, and credit guarantee funds, credit guarantee funds, and credit guarantee funds, and credit guarantee funds. The breeding insurance, animal epidemic prevention and other links have been vigorously supported to consolidate the foundation of industrial development.

In 2016, the "Yanchi Beach Sheep Brand Strategic Plan" was officially released, sorting out the geographical environment and textual endowment of Yanchi Beach sheep, refining the brand value system, and establishing its brand positioning and core value. Grasp the uniqueness of innate, highlight regional characteristics, create individual brands with unique differentiation and strong attributes, and create public brands with regional characteristics of regional characteristics. Gives the new value of Yanchi Beach Lamb Brands, promote the upgrading and transformation of Yanchi Beach Sheep Industry, the improvement of enterprise quality and efficiency, and the increase in farmers' income and become rich.

At present, the value of the "Yanchi Beach Sheep" area has exceeded 8.8 billion yuan, and the contribution rate of increasing income to the masses has exceeded 80%. In 2021, the county's sheep breeding was 3.227 million, the output of mutton was 28,600 tons, and the output value of the full industrial chain of the beach sheep reached 6.45 billion yuan. He has successively boarded the "Qingdao Shanghai Co -Organization Summit", the 2019 Davos Forum, and the Beijing Winter Olympics and other dining tables in 2022.

A group "six unification". Establish a county beach Yangyang Industry Group, set up a county rural three -level beach sheep industry development association to carry out order breeding acquisitions, and establish and improve the industrialized business model of "enterprise+base+farmers+brand+standardization". From the "six unifications" from the purchase price, market development, brand promotion, marketing strategies, production standards, production standards to the use of forage materials, promote the establishment of grades and high -quality and high -quality price systems, and focus on strengthening the market -oriented operation level. Benefits and core competitiveness have been further improved. Yanchi Beach Sheep Geographic has authorized 66 companies to authorize enterprises, opened 226 sales points nationwide, and products have entered 153 chain supermarkets in major cities.

Promote agricultural files to increase efficiency in Wuzhong City, bigger and stronger beacon sheep and beef beef, wine, daylily, wolfberry and other key characteristic industries. In the process of building the entire agricultural industry chain, the development of Yanchi Beach sheep explored a way - - Select the right industry, plasticize brand, strictly control quality, and break through the market.

The beautiful and vast salt pond grassland has a deeper cultural heritage. In terms of the development of the beach sheep industry, it is a good way to cultivate large -scale breeding, good breed breeding, and quality. (Ningxia Daily reporter Zhang Guori intern Peng Binwen/Picture)

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