Weekly follow | Dunhuang tourism "anti -wind flying"

Since 2020, it has been like tourism across the country because the epidemic Dunhuang tourism industry has been impacted many times. Especially began in March this year, cross -provincial tourism was completely disconnected, and Dunhuang's tourism industry encountered unprecedented pressure. In this regard, Dunhuang City gives full play to the role of the government's top -level leadership, standardized management, and publicity and promotion. At the same time, it encourages the support of all parties to all parties in the society to make suggestions, establish a diversified, multi -level, and multi -directional joint force promotion mechanism, and find a way out in the crisis. Explore a safe and feasible tourism development model to allow the tourism industry to "fly against the wind".

Rong Zhiguo is the head of the "Dunhuang Feiyang" travel agency and has been engaged in the tourism industry for almost 20 years. Before the new coronary pneumonia's epidemic, his travel agency received tens of thousands of tourists a year. This season, he and employees were too busy, and the work of the tour guides will be ranked from the beginning of the month to the end of the month.

In 2020, the sudden impact of the new crown pneumonia's epidemic on the tourism industry in the country was no exception, and Dunhuang's tourism industry was repeatedly impacted. For the first time, the Rong Zhiguo, who never worried about the source of the customer, had a "passive unemployment" crisis for the first time. He had to calm down, start his mind, and find a way out. Through careful analysis, Rong Zhiguo found that in the past, tourists went to Dunhuang to go to Mogao Grottoes and Mingsha Mountain Crescent Spring to sightseeing, and the schedule was quite compact. Today, people are no longer satisfied with the tourism -style tour, but they like to explore the historical and cultural connotation behind the cultural relics. Therefore, the museum is loved by more and more tourists.

Rong Zhiguo said: "In the past few years, everyone's travel methods have changed, not only depending on the scenery, but also the historical and cultural background. The need for deep understanding of historical and cultural understanding. I just wondering whether we can use our own advantages and use Dunhuang's unique cultural relics and historical and cultural resources to create a deep explanation product. "

As another important research base in Dunhuang, the cultural relics of the Dunhuang Museum basically cover the glorious and prosperity of Dunhuang on the Silk Road from the historical period of the Bronze Age to the Dunhuang of the Ming and Qing Dynasties. The role of cultural factors on the development of tourism in the tourism industry is recognized. Rong Zhiguo believes that tourism companies should adjust their ideas in a timely manner, incorporate culture into the tourism product design and tourism industry supply, and meet people's new experience and demands. He found the Dunhuang Museum for docking. The two sides decided to dig deep into Dunhuang's deep cultural connotation, detailed the needs of tourists, and launched the "customized version" in -depth explanation service to attract customers.

Rong Hongmei, the director of the mission department of Dunhuang City Museum, said: "Travel agencies can more accurately locate tourists with in -depth travel needs through their marketing methods. And our museum has collections and cultural information they can't see outside. The cooperation can be said to be complementary. "

Relying on the experience experience in the past 20 years, Rong Zhiguo led the team to consult a lot of information, papers, pictures, and visited the experts, and compared with other museums, repeatedly grinding the explanation of the cultural relics, and repeatedly comparing it with other museums. Rich content. Through more than a month of effort, from religion, calligraphy to clothing, musical instruments, weapons ... have been refined for 3 hours of explanation content. Once launched, tourists' feedback is beyond expected, and the "in -depth explanation of the service" The charm value "soared.

Hubei tourists Yu Suping said: "I didn't have a deep understanding of these mural bricks before, but I just knew that they were some cultural relics, which pretty good. After in -depth explanation, I knew which dynasties these mural bricks belonged to. What kind of role is, you have a deeper understanding of this history. "

Lanzhou tourist Jiang Wenhao said: "Such a visit explains the life and culture in front of me. Let me better combine with my previous travel experience and experience, forming a very good supplement, very well I improved my experience in Dunhuang. "

Through in -depth explanations, history is no longer rough and difficult to understand, and the cold cultural relics have temperature. With the continuous advancement of the in -depth explanation service, the Rongzhi team found that tourists particularly like this in -depth explanation. Therefore, they also designed different explanations for different social groups, such as elementary school students, college students, etc. This in -depth explanation of tourism services has brought a lot of customers to Rong Zhiguo's travel agencies and increased team income.

From the introduction of cultural relics to the deep digging of culture, the success of the initial exploration gives the Rongzhi team a sense of pride. However, in March of this year, the domestic epidemic was distributed more, and the inter -provincial tour was completely melted. Dunhuang tourists were only one -fifth of the same period last year. Faced with the impact of re -arrival, in the face of "unemployment" that may be passive again, Rong Zhiguo and his team did not sit still. While practicing internal skills, they re -planned development ideas, and once again transformed the previous in -depth explanation content, and introduced the "reading of the city" to the locals for local conditions. By introducing the birth of the ancestors of Dunhuang in this "desert oasis", today the local citizens and students of Dunhuang are better understand and love Dunhuang culture. Better inheritance and promotion of Dunhuang culture.

"Dunhuang Feiyang" travel agency guide Wang Yanrong said: "We launch the activity of" Reading the City ". By letting the Dunhuang people visit local historical relics and ancient sites, such as Baima Tower, Yangguan, Yumen Pass, etc. Everyone compares these familiar allusions, customs and people's sentiment with the present life and work, so as to produce empathy with these cultural relics. In this way This city. "Citizen Liu Chen said:" As a native of Dunhuang, I have occasionally visited the Dunhuang City Museum, but the visit is very short, and I have little understanding of the story of the historical relics of cultural relics. Let me have a deeper understanding of the historical and cultural relics shown in the Dunhuang Museum, and these cultural relics have a deeper understanding. This form is particularly good. "

Rong Zhiguo said: "Under the epidemic, all tourism companies are actually difficult, but everyone has not given up. To usher in the spring of the tourism industry as soon as possible, we must first act, produce self -rescue, and we cannot sit still."

If you have any problems, you must find a way to solve it. At the same time, Dunhuang Mogao Grottoes launched the "Flying" special tour line. Through AR technology, visitors can interact with the elegant and agile flying sky and lifelike nine -color deer. The applet has also attracted more than 60 million users to visit online. Municipal scenic spots and tourism companies are also actively planning and excavation, enriching and expanding tourism products, innovating local travel development models and business methods, turning danger into opportunities, and re -start.

Li Caiyun, a guide for Mo Gaohong Jie Research Development Co., Ltd., said: "In recent years, because of the impact of the epidemic, the impact on the tourism industry is also very great. Spirit. From the past, I started to set up research courses to study our cultural self -confidence content of Dunhuang. I also did a lot of local research courses. For locals, it is still very popular. "

Liu Fengjuan, general manager of the Dunhuang Impression International Travel Service: "Local tourism companies in Dunhuang organized some surrounding tourism, parent -child tourism, research tour, middle -aged and elderly tourism. This is also a project to enrich the lives of locals in Dunhuang. develop."

Faced with the active self -rescue of small and micro tourism companies, Dunhuang City also promptly reserved the quality margin of 6.28 million yuan in the quality margin of various travel agencies, and fulfilled more than 1 million yuan in support for the support reward funds. At the same time, under the premise of doing a good job of preventing and controlling the epidemic, we have formulated corresponding policies, launched more customized cultural tourism products and cultural tourism lines to develop experiential and interactive cultural tourism projects. He also joined forces with tourist cities such as Zhangye to push customer sources and cooperate. Invite the surrounding travel vendors and representatives of Wenwen travel industry to go to various scenic spots to step on the line to investigate, online and offline linkage promotion and marketing, and timely release and promote the five new new seasons of Dunhuang City Tour products and research tours, prize tour, outdoor tour, rural tourism, and night economy Cultural cultural tourism products, comprehensively display the brand image of Dunhuang Cultural Tourism, and accelerate the recovery of the cultural tourism market.

He Yanhong, deputy director of the Municipal Cultural and Tourism Bureau, said: "At present, when there are few tourists outside the province, opening up the interior tourism is a common expectation and our first step. Next Cities, such as Jiayuguan, Longnan, etc., carry out corresponding discussions and communication, form more consensus and measures, and jointly promote the market in the province. I believe that tourism will get better and better. "

With unremitting efforts and attempts, it has the results of breaking through the breakthrough. Statistics show that the number of tourists in Dunhuang City in May had reached 250,000, an increase of 70%over April. On June 7, the province's comprehensive recovery of low -risk areas across provincial team tourism, Dunhuang tourism industry, which was affected by the epidemic, ushered in a major benefit. A few days ago, in accordance with the requirements of relevant documents such as the state, provincial, and cities, Dunhuang City again introduced 51 "hard core" policy measures and measures. Mingshashan Crescent Spring and other scenic spots have also launched preferential activities such as half -price tickets to encourage the cultural and tourism industry again to motivate the cultural tourism industry recovery. Dunhuang tourism practitioners are ready to go, and they are fully confident that they are ready to welcome the peak tourism season.

Wang Yanrong said: "These days, we have been able to see some car licensed cars on the streets. Because we are engaged in this industry, they are very sensitive. Seeing these foreign licenses, we must know that foreign friends must come to Dunhuang for sightseeing. Tour. "

Hu Bigang, the person in charge of Shazhou Foodyi, said: "We are full of confidence in the future. We look forward to the arrival of new tourists immediately. We are ready to be prepared."

Rong Zhiguo said: "We will also further communicate with the local tourism corporate associations and scenic spots to seek some differentiated products and lines. Through these three years of the epidemic situation, we should have experienced storms and hardships. And trouble, but we have come all the way. I also believe that through various efforts, the entire tourism format will become better and better, and we will continue to develop in a beautiful direction. "

In the crisis, a new machine will be developed in the contest. Driven by a series of strong policies and measures in the country, provinces and cities, and Dunhuang City, with the joint efforts of scenic spots and tourist practitioners, we believe that all difficulties are temporary. It will be reborn and create glory!

Zhu Jing Li Guohui Qin Meina

- END -